606.1
C43TAg
1934
cop . 4
Official Guide Book of
the World's Fair 1934
•FFIClAL
1
INVITATION
• You are cordially invited to visit
the General Motors Building with its
new Hall of Progress! . . . Beautiful
displays, all new, form the setting for
scientific demonstrations of absorb-
ing interest; for entertaining, instruc-
tive exhibits, and ... by popular de-
mand!...thedaily and nightly opera-
tion of that great assembly line where
you see automobiles actually built.
Here are a thousand unforgettable
things to see — all, of course, free!
GENERAL
MOTORS
Chevrolet, Pontiac, Oldsmobile, Buick, La Salle, Cadillac,
Bodies by Fisher, GMC Trucks, Yellow Coaches, General Cabs,
AC Spark Plugs, Hyatt Roller Bearings, Guide Lamps, Delco,
Delco-Remy, New Departure, Wintort Engine, Moraine and
Inland Products, Frigidaire Refrigerators, Coolers and Air
Conditioners, Delco Household Appliances. Also exhibits by
General Motors Acceptance Corp. (GMAC), General Exchange
Insurance Corporation and General Motors Export Company.
UNIVERSITY OF
ILLINOIS LIBRARY
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ST. ENTR A NC E
EXHIBITIO
BUILDING
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CENTURY OF PROGRESS
O URELY it-is a tribute to outstanding quality and service
to again be selected to represent the Rubber Industry with a
Factory and Exhibition Building and a Scientific Rubber Exhibit.
The Firestone Factory and Exhibition Building and the Scien-
tific Rubber Exhibit in the Hall of Science include many instruc-
tive and interesting features. See Firestone Tires made from
liquid rubber to the finished product — See the spectacular
Singing Color Fountain — the only one of its kind in the world.
Listen to the Voice of Firestone Every Monday
Night Over N. B. C. WEAF Network
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OFFICIAL
GUIDE BOOK
OF THE
WORLD'S FAIR
OF
1934
PUBLISHED BY
A CENTURY OF PROGRESS
INTERNATIONAL EXPOSITION
CHICAGO
PHOTOGRAPHS BY KAUFMANN & FABRY CO.
OFFICIAL PHOTOGRAPH IkS
-lit 17.34 by The Cuneo Press, Inc.
Printed in U. S. A.
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3
FOREWORD AND
WELCOME
This is the official guide book to A Century of
Progress International Exposition in 1934, the
World's Fair at Chicago. It contains the fullest and
most accurate information possible for the purpose
of directing our visitors how to find everything in
the Exposition and how to make use of the Exposi-
tion's facilities for their comfort and convenience.
In preparing this official guide book we have had in
mind, first: the making of a guide that would be
most useful to the visitor at the Exposition, and
second: a record and summary that would be most
useful to the visitor afterward, as a souvenir and
as an aid to classifying his recollections of what he
has seen at the Fair.
Many important additions have been made to the
Exposition this year. With these the scientific back-
ground has been retained, with numerous improve-
ments in operation. Every possible improvement
which a year's experience could suggest for the
comfort and enjoyment of our visitors has been
put into effect. The Exposition is before you and
we bid you "welcome.
President.
U. S. GOVERNMENT BUILDING AT NIGHT
[3]
CHICAGO
HOW TO GET TO THE EXPOSITION
FROM CHICAGO
THERE are twelve entrances to the Exposition, including three
pier landings. The land entrances are: North Entrance (12th
Street), 14th, 16th, 18th, 23rd, 27th, 31st, 35th Streets, and South
(Farm) Entrance.
By automobile or taxi you may drive to any of the land entrances
through Grant Park or by the South Shore Drive. Privately oper-
ated parking space is available adjacent to the entrances, or within
a short distance, except at the North and 14th Street entrances. A
large public parking area (small charge) is at Monroe Street in
Grant Park within ten minutes bus ride of the North Entrance.
A Chicago Motor Bus system (free transfers) reaches all entrances.
A Street cars (free transfers) direct to 14th, 18th and 23rd Street
entrances and close to 31st and 35th Street entrances.
A South Side Elevated Railroad (free transfers from other elevated
lines) crosses street car lines (no transfers to street cars) at Roose-
velt Road (12th Street), Cermak Road (22nd Street) where you may
take street cars direct to grounds. You may leave the Elevated at 3 1st
or 35th Street and take street cars to within a short walk of gates.
A Illinois Central Railroad runs beside the Exposition grounds with
local stations at 12th, 18th, 23rd, 31st, and 35th Streets. All but the
12 th Street station are close to the gates. The Illinois Central
tracks run north through Grant Park with stations at Randolph and
Van Buren Streets, offering an additional convenient way to reach
the Exposition from the north.
A Motor Boats and Speed Boats, on adjustable schedules according
to traffic and weather on lake, from Chicago River (Merchandise
Mart and Michigan Avenue Bridge) and Navy Pier to Exposition
landings. Lake side hotels and clubs run boats to the Exposition.
A Steamers from Michigan Avenue Bridge and Xaw Pier to Island
Pier (23rd Street) at Exposition.
A Private Yachts may discharge passengers at Island Pier or 31st
Street Pier (General Motors Bldg.).
A Airplanes — Amphibian planes on regular schedule from Municipal
Airport to airport at Exposition (31st Street).
Police of Chicago, elevated railroad, street-car and bus conductors
and officials received general praise last summer for their courtesy
and promptness in giving directions to World's Fair visitors.
Time may be saved by looking at the map and going to the Ex-
position entrance nearest to the exhibits that you wish to see first,
but if that entrance is not the most convenient for you to reach you
will find that the Exposition's own bus service inside the grounds
will take you in a few minutes to any part of the Fair.
[5]
GENERAL INDEX
^Indicates restaurant, or restaurant in connection with.
^Indicates admission charge.
Page
A
A Century of Progress Fountain 61
Administration Building 19
* Adobe House Restaurant 118
Airport — Pal-Waukee 144
Alpine Garden 115
American Legion Headquarters 131
American Radiator and Standard Sanitary Mfg. Corporation. . . 58
Arizona 83
* Armour Exhibit 90
Army, Navy and Marine Corps Area 90
f Art Exhibition 159
Astronomy Exhibits 65
Avenue of Flags 19
B
fBalloons — sight-seeing 156
Beach Midway 70
*t Belgian Village 114
f Bendix Lama Temple 24
Biology Exhibits 40
*f Black Forest Village 123
*Brewery Exhibits Building 65
Brookhill Dairv 156
f Byrd's Ship 60
C
California 83
*Cafe de Alex 144
*Canadian Club Cafe 91
*Casino 1 09
Chapel Car, St. Paul 24
Chemistry Exhibits 36
Chicago, City of 89
*Chinese Pavilion 26
*fChildren's Playground 104
Christian Science Monitor Building 53
Chrysler Building 143
*jColonial Village 118
Court of Honor 19
Court of States 82
Crane Co. Station 134
*Czechoslovakian Pavilion 22
[6]
Page
D
*Dairy Barn, Brookhill Farm 156
DeSaible Cabin 125
•Drug Store, Walgreen 61
*fDutch Milage 73
E
Education 91
*Egg Laying, International, Contest 156
*Electrical Building 95
i
t
Enchanted Island 104
English Village 120
F
Farm Group 154
Firestone Building 60
Florida 84
* Foods and Agriculture Building 66
Ford Exhibit 137
t Fort Dearborn 122
* French Concession 88
G
Gas Industry Hall 133
General Cigar Co Ill
^General Exhibits Group 47
General Motors Building 140
Geology Exhibits . 30
Georgia 84
Girls' and Boys' Camps — see Social Agencies 89
Gladiola Gardens 24
Good Housekeeping Garden 53
Goodyear Exhibit and Field 156
*Greek Concession 89
H
Haeger Pottery Exhibit 132
*Hall of Religion 53
*Hall of Science 26
Hall of Social Science 91
Havoline Thermometer 59
* Hawaiian Village 113
tHollywood 109
Home and Industrial Arts Group 127
Home Planning Hall 133
^Horticultural Building 107
Hospital 12
Houses — Modern 127
Hub, H. C. Lytton Sons 61
Hungarian Pavilion 116
[7]
Page
I
Illinois 85
Illinois Agricultural Building 70
Illinois Host Building 21
International Harvester Building 66
♦flrish Village 121
♦Italian Pavilion 22
*tltalian Milage 115
J
Japanese Concession 26
Johns-Manville Building 134
K
tKeck's House 104
Kohler Building 135
L
Lagoon Theater 20
♦■[Lincoln Group 124
Lost and Found and Lost "Persons 11
M
Mathematics Exhibits 32
Maya Temple 138
♦Mayflower Doughnut Restaurant 61
Medical Exhibits 41
*tMexican Village 108
♦f Midget Village 119
♦Midway Beach Cafe 74
♦Miller High Life Restaurant 70
vMiniature Rooms 103
Mississippi Valley Committee 85
Missouri 85
N
New Mexico 85
O
♦fOasis 113
Ohio 86
Oil Exhibits 31, 48
♦Old Heidelberg Inn 114
Oregon 86
Outdoor Motor Transport Exhibits 154
Owens-Illinois Glass-Block Building 131
P
t Pantheon de la Guerre 116
Physics Exhibits '. 34
tPlanetarium, Adler 65
Pottery Exhibit, Haeger 132
♦Poultry Show 156
Puerto Rico 87
[8]
Page
R
Radio Exhibits 34, 98
S
:;:Schlitz Gardens Restaurant 90
Science Theater 46
* Sears-Roebuck Building 19
Sinclair Prehistoric Exhibit 58
tSky-Ride 24, 90
Social Agencies 89
Sociology Exhibits 91
South Dakota 87
"fSpanish Village 117
Standard Oil Show 144
*States Building 82
*tStreets of Paris 112
*tStreets of Shanghai 73
Swedish Pavilion 22
*Swift Bridge and Swift Open Air Theater 109
*tSwiss Village 47
T
-(-Television Theaters 103, 144
Tennessee 87
Terrazzo Promenade 66
* Thompson's Restaurants 21
Time and Fortune Building 53
Transportation in the Grounds 11
♦Travel and Transport Building 145
Travelers Aid 112
*|Tunisian Village 116
U
U. S. Government Building 74
V
* Victor Vienna Garden Cafe 132
Virgin Islands 88
W
Walker, Hiram, Exhibit 91
Washington S7
"Welsh Rotisserie 19
Western Union Hall 95
West Virginia 88
Whiting Corp. and Xash Motors Bldg 154
Wilson Company Exhibit 67
Wilson 6-Horse Team 155
tWings of a Century, Pageant of Transportation 153
*Wonder Bakerv 63
Alphabetical list of exhibitors and concessionaires, showing loca-
tion of exhibits, begins on page 170.
[9]
TRANSPORTATION
AND SERVICES
within the Exposition grounds
As soon as you enter the Exposition every
effort will be made to offer courtesies and
services to make your visit agreeable.
TRAINED EXPOSITION GUIDES in
uniform are everywhere in the grounds and buildings. They will
direct you to wherever you wish to go and if necessary will transfer
you to other guides to see that you get to your destination.
INFORMATION BOOTHS are at the entrances of the main
Exposition buildings and at other convenient locations. Trained
attendants will supply information about the Exposition, about
points of interest in Chicago and about hotel and lodging accommo-
dations. Copies of the Offcial Guide Book, price 25c, and of the
View Book may be obtained at the Information Booths. Telegrams
may be sent from any Information Booth.
Information, covering hotels in all parts of Chicago, also will be
given at the booth of the North Shore Hotel Association at the
\orth Entrance.
CHECKING BOOTHS. At North Entrance (12th Street), 18th
Street and 23rd Street entrances. Garments, umbrellas, hand bag-
gage or parcels may be left. Fee 10c for twelve hours or fraction.
COMFORT STATIONS, free to visitors, will be found near the
entrances and in all principal buildings and other convenient loca-
[10]
tions throughout the Exposition.
High-grade, sanitary toilet accom-
modations with all conveniences
for both men and women are
maintained. For those who desire
it a smaller number of pay accom-
modations are provided.
LOST AXD FOUND. Articles found should be taken to the
nearest Information Booth from which they will be sent to the Lost
and Found offices in the General Exhibits Group. Losers may
inquire at any Information Booth. Finder will be given a receipt
for the found article at the Information Booth at which he turns it
in. The Exposition will turn the article over to the receipt-holder
if not called for by the owner.
LOST CHILDREN, or older persons lost, will be taken with
every kindness and care to the building of the Travelers' Aid Society
in the 23rd Street Plaza. Inquiry may be made for the lost persons
at any Information Booth, which will immediately telephone to the
Society Building. The excellent service of the Travelers' Aid Society
is known throughout the Linked States and is without charge.
CHILDREN MAY BE LEFT AT ENCHANTED ISLAND
PLAYGROUND. Parents or elders in charge of children between
3 and 12 vears old mav check them at Enchanted Island after 10
[11]
a. m. Before checking, the children are inspected by official doctors
to ensure safety of all. The children are cared for in playground
and adjoining playroom by attendants who are experienced gradu-
ates in recreation work and of kindergarten colleges. Fee for checking
and registration, 25c. Standard diet lunches provided for 25c and
up additional. Children aged 3 to 12 may be left without checking
and registration for a fee of 10c. Medical inspection and privileges
same as for registered children.
EMERGENCY HOSPITAL is in the Hall of Science. Ambu-
lances and medical staff on duty day and night. Emergency treat-
ment is free. Protracted cases will be transferred, when safe to do
so, to a nearby city hospital or to that of the patient's choice.
TRANSPORTATION
WITHIN THE EXPOSITION GROUNDS
BUSES. Principal transportation is by Exposition motor buses.
Fare, 10c. Children under 12 years old, 5c.
ROLLER CHAIRS, single or double, pushed by experienced guide,
throughout the grounds and the Exposition buildings. Tours may
be arranged. Minimum charge, regular service, 50c per person for
30 minutes. After first 30 minutes the rate is 25c per person for
each additional 15 minutes. Special taxi service, 20c per person for
10 minutes.
JIXRIKISHAS, one passenger, pulled by experienced guide
throughout the grounds and Exposition buildings. Minimum charge,
60c for 30 minutes. After first 30 minutes the rate is 30c for each
additional 15 minutes.
MOTOR LAUNCHES, on the lagoons: Round trip sightseeing
trips around both lagoons, fare 25c — children under 12 years, 15c.
MOTOR LAUNCHES, shuttle service between landings, fare 10c
per passenger.
ITALIAN GONDOLAS: Rates— 50c per hour per passenger.
Bus Tours of the Exposition:
NON-STOP TOURS: In charge of special guides, leave North
Entrance (12th Street) in Exposition buses from opening hour until
noon, for round trip of the Exposition grounds. Fare, 50c. Chil-
dren under 12, 25c.
GRAY LINE PERSONALLY CONDUCTED TOURS. Groups
of not more than 15 visitors leave North Entrance (12th Street)
from opening hour to 8 p. m. conducted by official guide-lecturer.
Stops at principal buildings. Time of tour 3 hours. Fee, $1. Indi-
viduals and private groups may engage Gray Line official tour
lecturers for fees scaled from $1 per hour for one person to $4 per
hour for 10 persons.
TAXI STANDS— convenient to 12th, 16th, 18th, 23rd streets and
South entrances.
[12]
RESTAURANTS
CAFES SANDWICHES
WHEREVER you are in the Exposition you will be in easy
reach of any kind of eating place that you wish to patronize.
Throughout the grounds, placed for the convenience of visitors, you
will find attractive spots to lunch or dine, in large variety and
suited to every taste and budget.
You may choose a restaurant where you may enjoy yourself in
luxurious surroundings while a celebrated orchestra plays for you.
You may sip your chosen drink while watching the artists of an
elaborately staged floor show. You may take your tea on a terrace
or balcony overlooking gardens and the lagoons or lake. You may
dance. You may enjoy your rest while you dine or lunch in a
sidewalk cafe, watching the crowds drift past. You may try the
unusual foods and exotic flavors of strange foreign restaurants in
picturesque surroundings of far away countries or you may sample
the special dishes famous in different parts of our own country.
Dainty, popular-priced meals served in attractive modern restau-
rants ma)' be your choice. If you are in a hurry you may snatch
a sandwich or make a good meal at one of the numerous stand up
counters.
Lunching or dining at the Exposition is a rare enjoyment. The
gay and attractive surroundings, the multitude of interesting sights,
the bright skies and refreshing lake breezes give added zest to
appetite.
In the guide to the Exposition grounds which follows you will
find all the different places to eat or drink marked with a * and
information given about them for your convenience.
[13]
[U]
HOW TO SEE
THE EXPOSITION
YOU have come here to see in epitome the great drama of man's
struggle to lift himself in his weakness to the stars. The spec-
tacle is enormous, for it includes all the manifestations of man's
restless energies — the patient laborious researches of the cloistered
scientist, exploration, adventure, war, the vast works of industry,
the slow climb from the naked cave man to his descendant of today,
the outbreak of the play spirit in luxury, in works of art, in music
and in the insatiable curiosity for seeing new and strange things,
for thrills, sensations and excitements.
All the world has been drawn upon to contribute to the spectacle.
The knowledge of a lifetime of study, the labor of years in preparing
demonstrations that will be plain to all, are spread before you. The
treasures of science and art that you will see are priceless. No
amount of money or the travel of a lifetime could give you the oppor-
tunity of seeing all these things brought together, except at an Inter-
national Exposition. This book is prepared to give you plain direc-
tions for finding everything.
With new buildings, new color plan, new illumination effects, the
addition of more than a dozen picturesque ancient and foreign
villages, great unique water spectacles built out over the lagoons,
a new Midway on the Island beach on the lake shore, additions to
the scientific and industrial exhibits, the World's Fair of 1934 will
seem a different place to those who saw it in its first year.
PLAN OF THE EXPOSITION
The simplest way of understanding the Exposition as a whole is
by an understanding of its fundamental plan.
The basic purpose of the Exposition is to illustrate the dependence
of modern development on scientific research. This is the century
of scientific advancement. Enlargement of opportunity for man's
energies and for better living is due to the efforts of scientific men
throughout the world. Therefore, as background for the Exposition
as a whole, there has been located in a great central building a
complete non-commercial display of the basic sciences at work, to
show in actual demonstrations in animated exhibits the new powers
of mankind and how they are applied to our uses.
In the industrial exhibits the result of this basic plan is seen
throughout the Exposition in an effort on the part of exhibitors
to demonstrate processes in their exhibits, to show methods rather
than products and to illustrate with apparatus in action how science
is used. Purpose of the exhibits is to show how things are done,
rather than what is done.
[15]
Agriculture in its own great building and collateral areas shows
the scientific growing of foods and the new methods of distribution.
Tremendous changes that electricity has brought to human living
are illustrated in the Electrical Building.
Transportation is dramatized in the historical exhibits and in
the parade of airplanes, stream-lined trains and automobiles in the
Travel and Transport Building. The essential service of the rail-
roads to civilization is shown. In great special buildings motor
manufacturers show cars being made, historical exhibits and all the
parts and materials of the modern car. "Wings of a Century," the
pageant drama of transportation, uses the greatest collection of
historic trains and vehicles ever assembled.
Story of the Government
In the U. S. Government Building, at the head of the quadrangle
of the Court of States, is told in a fascinating show the multiplicity
of services the government performs for its citizens — crime detection,
health, scientific research, exploration, the expanding services of the
Department of Labor, the great peace-time works of the army
engineers, the services of the navy and marine corps. Foreign
countries have exhibits in government and private buildings.
Accompanying the immense spectacle of material achievement is
seen the progress of man himself from his animal beginnings to his
present status. You see primitive aborigines living and working as
they did centuries ago. In the Social Science exhibits you see the
struggle of man through the ages and his struggle today to adjust
himself to his environment and his new powers. Collateral with
this is the fascinating group of complete modern homes, showing the
new methods of economical building for health and efficiency and
the new arts of furnishing, decoration and labor saving equipment.
Care of children, their happiness and educational play is demon-
strated in Enchanted Island.
The Foreign Villages
Nowhere on earth has ever been assembled such a collection of
picturesque villages from strange foreign lands and from long ago
as you will see at the Exposition. There are the Spanish Village
with its ancient castles, the winter Black Forest Village from Ger-
many, the Old English Village of the time of Dr. Samuel Johnson,
the American Colonial Village, the Irish Village, the Swiss Village
at the foot of the Alps, the Italian Village with its leaning tower,
the Tunisian Village, the Saharan "Oasis," the famous Belgian
Milage, a new Streets of Paris, the quaint Midget Village, the
"Streets of Shanghai," the Dutch Village and the Mexican Village.
Northerly Island's lake shore beach is the location of the new
Midway with its perpetual carnival. The blare of strange music,
the mysteries and fantastic amusements of the Midway are here.
[16]
High above the lagoons is the aerial cable track, 210 feet overhead,
between the 628-foot observation towers of the Sky Ride, highest
man-made structures west of the Atlantic coast.
The continuous program of events throughout the Fair includes
athletic sports by land and water in which famous individual stars
and teams will compete for championships. Free musical entertain-
ment appealing to every taste will be a continuous feature of the
Exposition, with gala operatic performances, concerts by famous
orchestras and bands and appearances of celebrated musical stars,
dancers and artists of the stage and radio.
The Art Exhibition
A short distance from the Exposition in Grant Park is the Art
Institute of Chicago, where, for safety in its vast range of perma-
nent galleries, will be housed the World's Fair art exposition of
1934, the greatest comprehensive show of modern painting, prints
and sculpture ever gathered in this country. A multitude of new
works and priceless loans of old and modern masters are in the
epochal exhibition.
How to Use the Guide Book
This brief introductory explanation will give you an understand-
ing of the underlying plan of the Exposition. As you see the
sequence of purpose that connects everything, then, wherever you
start, you will be in key with the great show and can follow up
the idea.
To serve all visitors most effectively this official guide book is
arranged geographically. It takes you into the Exposition from the
North Entrance and covers the grounds step by step, listing and
explaining the buildings, attractions and exhibits as you would
come to them in their order, going from north to south. It would
have been possible to classify the buildings and exhibits under
various headings — as Science — Agriculture — Manufacturing, etc. —
but that would have involved a confusion of crossing and retracing
our course.
If you wish to follow out a certain line of thought or study
along a special series of exhibits — such as the oil industry, chemistry,
automobile manufacture, sociology, or along almost any other line
of progress and knowledge — a look at the Index beginning on page
6 will enable you to check off the locations of the various exhibits
on your subject and will show you exactly how to get to everything
and route yourself systematically from the start. The list of exhib-
itors in the back of the book, beginning on page 170, will tell you
the locations of their separate displays. This list of exhibitors,
combined with the general Index, will give you the location of every
feature in the Exposition.
[17]
[18]
The Avenue of Flags
ENTERING THE EXPOSITION AT
THE NORTH ENTRANCE
* Indicates Restaurant. '(Indicates Admission Charge.
YOU have come through the gates and are in the circular plaza
inside the North Entrance at 12th street. Uniformed Exposi-
tion guides are on duty here to direct you. Checking booth and
free comfort station are in the pavilion around the plaza. Beyond
the central flag staffs you will find a roller-chair and jinrickisha
stand.
*WELSH ROTISSERIE, lunch counter and restaurant, is at the
east side of the circle.
From here starts the Northerly Island bus service across Plane-
tarium Bridge, but we will go straight south, into the Fair.
NORTH ENTRANCE BUS TERMINAL is at your right. The
Exposition bus transportation system, also the Non-Stop Bus Tours
and the Grey Line Personally Conducted Tours start from here.
COURT OF HONOR is next. Dignitaries and processions make
formal entries here past the reviewing stand.
14TH STREET ENTRANCE: At the west end of the Court of
Honor.
ADMINISTRATION BUILDING faces the Court of Honor.
This is the Exposition office building, containing no exhibits and is
not open to the public.
THE AVENUE OF FLAGS is before us. The long rows of giant
leaning flag staffs, with their modernistic supports, arch above the
main highway of the Exposition.
SEARS-ROEBUCK BUILDING, at your right, welcomes you
[19]
Italian Pavilion
Czechoslovak Pavilion
Swedish Pavilion
with many conveniences, including: bureau of information, registra-
tion, telephone and telegraph offices, indoor lounge and spacious
roof terraces with easy chairs overlooking the lagoon. The strik-
ingly modern building, designed by Nimmons, Carr and Wright, is
in key with the architectural scheme of the Exposition. It is win-
dowless and is refreshed by air-circulating equipment equal to that
of 1,800 ordinary six-room houses.
A talking moving picture with an educational and entertainment
show, the mysterious talking radio robot, animated map of the
United States, demonstrations of laboratory inspections, a series of
historical dioramas and a home wood-working shop are features of
the extensive exhibits.
In the garden adjoining the building is a bungalow, completely
furnished, decorated and equipped by Sears-Roebuck.
*Cafeteria restaurant is on the main floor.
LAGOON THEATER, at the left, adjoining the Avenue of Flags,
[20]
i;
Sears Roebuck Building
Illinois Host Building
is one of the new lagoon features. There are 8,000 free seats
in the water-side auditorium. Orchestra and operatic stage is built
out over the water. Here daily free entertainment will be given and
many celebrated stars will be seen and heard. Program of events
is displayed at the entrance.
^Thompson restaurants are at each end of the semicircle.
Lincoln Exhibits
ILLINOIS HOST BUILDING houses one of the most compre-
hensive Lincoln exhibits ever gathered. The Lincoln rooms include
an exact reproduction of the parlor of his Springfield, 111., home.
Seventy-two original documents, and photostatic reproductions of
many others, are in the collection, which includes intimate personal
letters, Lincoln's partnership agreements in his own handwriting and
important state papers. Relics include an axe handle carved with
his own name. "A. Lincoln, New Salem, 1834," and the "betrothal
stone," a flat rock inscribed "Abraham Lincoln and Ann Rutledge
were betrothed here July 4, 1833."
The George Frederick Wright portrait and the long-lost portrait
by Thomas Buchanan Read are in the exhibit.
Rotunda of the Illinois Building is decorated with World War
battle flags. A lecture theatre, lounge and rest room are in the
building. Illinois products and industries are shown in a series of
dioramas. The architect is Charles Herrick Hammond.
[21]
SWEDISH PAVILION. The building, erected by the govern-
ment of Sweden, is occupied this year by an extensive exhibit pre-
pared by the Swedish Arts and Crafts Association. The importance,
stressed by Swedish manufacturers, of intimate collaboration be-
tween artists and workmen, is shown in exhibits of glassware,
ceramics, silversmithing, pewter, furniture and textiles. Articles
of everyday use, but of exquisite design and workmanship, are
shown in an elaborate and dignified display. The work of promi-
nent Swedish artists in making designs for practical reproduction in
manufactures shows the progress in decorative and technical quali-
ties that are sought for in distinctive Swedish products.
CZECHOSLOVAKIAN PAVILION. This young country, about
the size of the State of Illinois, but with 15,000,000 population, has
highly developed industries which are important in the world market.
The Skoda Works are one of the world's largest armament plants,
making also machinery and locomotives. In the pavilion you may
see an exhibit by the Czechoslovak Manufacturers' Association of
fine Bohemian glass and china ware, damask linens, embroideries,
costume jewelry, gloves, shoes, musical instruments, hops and malt.
Exhibits appealing to tourists show the attractions of the cele-
brated health resorts — Karlsbad, Marienbad and Piestany, with the
background of Carpathian mountain scenery and the picturesque
native costumes of the region.
*Czechoslovakian restaurant, table d'hote and a la carte. Indoor
and outdoor tables. Also lunch counter. Orchestra. Floor show
and dancing by guests, 8 p. m. to midnight.
ITALIAN PAVILION with its impressive entrance under a
gleaming giant airplane wing houses extensive exhibits illustrating
the progress of Italy. Two large extensions have been built on either
side of the pavilion to increase exhibit space in the Exposition of
1934. On the lawns around the entrances are modern bronze Italian
sculptures. Around the main rotunda of the pavilion is one of the
largest and most dramatic mural paintings in the Exposition. It
depicts the government's control of all transportation facilities by
land, water and air. Reclamation of 11,000 square miles of agri-
cultural land by which Italy's wheat production has been increased
more than 50 per cent is shown. A frieze of translucent photo-
murals shows the historic and scenic beauties of Italy.
Products of Italy and its colonies are seen in the bazaar annexes.
*Italian restaurant, indoor and outdoor tables. Table d'hote and
a la carte service. Orchestra and dancing by guests.
Italian Wine Pavilion: Displays the wines of each province in
Italy.
*Light lunches and wines.
|Venetian Glass Factory. A circular building north of the Italian
[22]
THE SKY RIDE
[23]
Pavilion houses a complete Venetian glass factory. Ten Italian
artist-craftsmen are at work blowing molten glass and fabricating
the glass art products for which Venice is famous. The exhibit
includes a museum of mediaeval and modern glass.
GLADIOLA GARDENS, with a display of beautiful and rare
gladioli growing outdoors in a landscaped setting beside the lagoon.
THE SKY RIDE
fSKY RIDE mainland tower is near the south end of the Avenue
of Flags. The spectacular steel web towers of the Sky Ride, rising
628 feet in the air, are the highest man-made structures west of
the Atlantic coast. At their tops are observation platforms from
which is obtained a matchless view of the Exposition spread out
below you like a brilliantly colored map, with the lake on one side
and on the other the miles of buildings of Chicago. At night the
scene is an incredible spectacle of colored light and movement.
Aerial cable track of the Sky Ride crosses the lagoons at the 210-
foot level for a trip between the towers, which are 1,850 feet apart.
In the boat-shaped observation cars the ride is a thrilling novelty,
enjoyed in perfect safety.
To make possible this tremendous attraction five great companies
joined forces. These were: Great Lakes Dredge and Dock Com-
pany, Mississippi Valley Structural Steel Company, Inland Steel
Company, the Otis Elevator Company and John A. Roebling's Sons
Company.
The Sky Ride is one of the outstanding engineering works of
the century. The network of steel cables connecting them is one of
the world's longest suspension bridges, equal in length to the Ambas-
sador Bridge at Detroit connecting the United States and Canada.
During the 1933 Exposition 2,616,389 persons went up the towers
and crossed in the observation cars.
CHAPEL CAR, St. Paul, of the American Missions of the Roman
Catholic Church, is near the 16th street entrance as the exhibit of
The Extension Society.
The St. Paul was dedicated by Cardinal Gibbons March 14, 1915,
at New Orleans. Since then it has traveled thousands of miles,
chiefly in the south and southwest, visiting lumber camps, construc-
tion gangs and isolated communities.
16TH STREET, Japanese Entrance.
THE LAMA TEMPLE
fBEXDIX LAMA TEMPLE. This resplendent shrine, known as
the Golden Pavilion of Jehol, is an exact reproduction of the original
temple built for the Manchu emperors of China in 1767. It is filled
with a treasure of statuary, carvings, jewels, bronzes and rich embroi-
[24]
The Lama Temple
deries. The celebrated explorer, Dr. Sven Hedin, was sent to the
Orient by Vincent Bendix, Exposition trustee, to find and bring back
a typical Lama Temple. His quest was ended when he found this
brilliant relic of the Manchu dynasty. It was crumbling to ruin,
but a staff of Chinese artist-craftsmen was set to work to duplicate
each piece of the structure. No nails were used. More than 28,000
different parts were carved and numbered and shipped to Chicago.
As the scarlet and gold temple stands in the Exposition, it is 70
feet square and 60 feet high at the center. Its double-decked roof
of copper shingles is covered with $25,000 worth of 2 3 -karat gold
leaf. On the exterior, 28 columns in red lacquer support the lower
deck. Twenty-eight other columns, 30 feet high, form part of the
wall. Inside, twelve 37-foot columns support the gilded ceiling and
the upper deck. Carved grilles in red, blue, yellow and gold, enclose
the windows. The cornice beams are gilded and carved with images
of dragons, cats and dogs.
Treasures of Taoism
The temple is arranged and equipped for the Lama worship. Its
treasures include a huge bronze incense burner dating back to the
Ming dynasty — 1368 to 1644 — a large antique wooden statue of
the "smiling Buddha,'' bronze prayer wheels, the throne and screen
of the Ta Lama, or high priest, and his ceremonial robes, the great
bronze temple bell, prayer rugs, a drum made of two human skulls
joined together, prayer tables with scrolls of the Lama scriptures
and ceremonial weapons for banishing demons. Besides these ritual
[25]
objects the temple contains a
great treasure of pagodas, carv-
ings and offerings of jewels in
jade and carved work. Chinese
interpreters explain the worship
ceremony and the meanings of
the details.
CHINESE PAVILION. The
Jade Pagoda, one of the finest
known examples of this art.
peculiar to China, is the central
feature of the exhibits. The
pagoda, fifty-one inches tall, is
the product of more than six-
teen years' labor and is valued
at $500,000. Even the bells
hanging from the curved roofs
of the separate stories, and the
chains which support them are carved from solid jade. A number of
other large jade pieces, including flower baskets and lamps carved
to eggshell thinness, surround the Jade Pagoda.
The teakwood Gate of Honor before the pavilion and Chinese Gar-
den is an example of the most elaborate workmanship put by the
Chinese on these ceremonial arches.
•[Chinese Theatre, with performances by troupe of native artists.
*Chinese restaurant, featuring native dishes, dance music and
floor show by Chinese entertainers.
JAPANESE Concession.
The Chinese Gate
THE HALL OF SCIENCE
HALL OF SCIENCE. This building and its exhibits are the
heart of A Century of Progress. Before you enter it will be well
to look at the Hall of Science as a building.
Many miles of spectacles and exhibits are before you, but here
not only the scientific plan but the art and architecture of the
Exposition are brought to a focus.
The architecture of the World's Fair is one of the first expressions
of the new era of progress that strikes the visitor. Examine the
Hall of Science and you will be prepared to understand the modern
thought in architecture which indicates the trend of what may be
the great public buildings and public squares of the future.
Consider that where you are standing deep water was rolling only
a few years ago. You are on man-made land — a creation of
[26]
Man Combatting Ignorance, by John Storrs
engineering science. The whole Exposition is a demonstration of
man's advancing control over the forces of nature. The architec-
tural commission of the Exposition decided at the beginning that it
would not be in keeping for this great expression of a century of
progress to hark back to antique times and house itself in the tradi-
tional manner in buildings copied from ancient Greek temples and
the Roman Forum.
An Example of the
Architecture of the Exposition
Architects for years have been emancipating themselves from the
time-worn shackles of tradition. There have been scattered exam-
ples of buildings making use of new materials and of the new knowl-
edge and powers of lighting and ventilation as well as the new
studies of convenience in plan, according to the use that was to
be made of the building.
Here, at the World's Fair, for the first time the architects have
had the opportunity on a great scale and in many different build-
ings of suggesting what the architecture of the future may be. You
will see, further on in the Exposition, the new ideas applied to family
dwellings. We are considering, now, the great exhibit buildings.
You will note that windowless construction is a characteristic of
them. This is practical. By the use of artificial lighting the exhib-
itor avoids the variability of daylight and has constant control over
[27]
[28]
the volume and intensity of light. Constant, controlled circulation
of fresh air is easily provided for. There is no waste space nor
dark areas. Shut-in effect is avoided by terraces on which you may
walk outdoors from any floor.
Beauty of the new architecture is peculiar to itself. It does not
seek to veil itself in the aroma of ancient history. It is a dynamic,
stimulating expression of the living age. Its great planes and sur-
faces give opportunity for striking, impressive, daring or tender color
effects — a new field for the color sense of the artist-decorator.
Illumination
Night surpasses the day in the beauties of this new color decora-
tion. The possibilities of night color decoration have given this great
opportunity of floods of changing colored light over these buildings.
Science has given the artist-decorators these new mediums of color
expression.
Enter now the Hall of Science. This superb example of the new
architecture is the design of Paul Philippe Cret, of Philadelphia.
The building is in the form of a gigantic letter U, with its arms
extending eastward to the shore of the lagoon and enclosing a court
of three acres. At the southwest corner is the square Carillon
tower from which the chimes sound every quarter hour.
You are entering by the north ramp ascent. Before you is a
semi-circle of tall pylons, chief ornament of which is the heroic
statue, in high relief, by John Storrs, of man combatting the serpent
of ignorance. Entrance by the ramp takes you direct to the main
(upper) floor, which is the best place to begin.
The theme of the Exposition is the dependence of industrial
advancement upon the pure sciences. In the Hall of Science the
fundamental facts of the basic sciences are shown to you as far as
possible in life processes and in demonstrations in action. These
exhibits are non-commercial. They show you the facts upon which
knowledge is based. They show you the powers arising from knowl-
edge of these facts of nature. They show you where we are today
in science, and give you the vision of the expanding knowledge and
power that the future holds for us. The exhibits are made under-
standable to visitors without scientific training. They are the key
to the understanding of A Century of Progress.
Plan of the Science Exhibits
To make these fascinating displays systematic so that the place
of each science would be more readily understandable, they are
divided into six sections: Mathematics, Geology, Biology, Chem-
istry, Physics and Medicine. Complete story of the scientific exhibits
is told in the Handbook of the Basic Science Exhibits, obtainable
at the entrances to the Great Hall, or at information booths.
[29]
Entering the Hall of Science by the main north entrance up the
ramp from the Avenue of Flags you are in the North Wing of the
building and in the Mathematics Section. To see all the exhibits
in their order you might turn to your left here and walk out to the
end of the North Wing and start back.
Italian Scientific Exhibit
At the end of this wing you will find, as an introduction to the
basic science show, the scientific exhibit of the Italian government.
Here you will see the beginnings of scientific city planning and
construction by the builders of ancient Rome. A model of the port
and adjoining buildings of Rome of the Caesars is accompanied by
scale reproductions of antique Roman aqueducts and military roads.
A scale model of the pleasure galley of Caligula, recently uncovered
by the draining of Lake Nemi, is shown. Nearby is the oldest known
model of a ball thrust bearing, the parts of which were recovered
with the galley. Its bronze ball rollers are supposed to have
supported the turning pedestal of a statue on the galley's prow.
A complete model reproduction of a Venetian galley of the 17th
century is shown with models of modern Italian merchant and war
vessels.
The exhibit includes models of Alpine tunnels and of pioneer
electric installations in Italy. A pioneer Italian automobile of 1899
is shown in comparison with modern Isotta-Fraschini engines.
Danish Exhibit
Next in this wing is the scientific exhibit of the Danish govern-
ment.
Three historic astronomical observatories in Denmark — those of
Stjerneborg, Tycho Brahe's observatory, and the observatory of Ole
Romer at Uranionborg, are shown in scale models. A wood carving
of Ole Romer shows the astronomer at his home telescope with the
apparatus he devised to keep the instrument trained on the star he
was studying.
Murals of Danish city and country scenery surround the exhibit,
which includes modern astronomical equipment and scientific appa-
ratus. The telegraphone, invented by Waldemar Paulsen, is a
recording phonograph which can be connected with a telephone to
reply to a call in the absence of the subscriber and to take a message.
The Danish and Italian exhibits will be removed after the Fair to
be permanent exhibits in the Museum of Science and Industry in
Chicago.
GEOLOGY
Leaving this section, we start now to begin the tour of the basic
sciences. We are in the Geology Section, in which the story of the
origin and growth of our planet is told.
[30]
The Hall of Science at Night
Here you will see moving reproductions of volcanoes in action,
spouting geysers, upheaval of mountain ranges, creation of canyons
by cataracts, glacier action, oil drills in operation, gold and coal
mines, underground torrents and moving sand dunes.
Mountain ranges are shown being thrown up by pressure appa-
ratus operating on layers of materials simulating the strata of the
earth's crust. Large models of sections of the crust show typical
deep strata formations and the surface formations which indicate
to geologists the structure beneath.
Composition of the earth to the globe's center is shown by illumi-
nated sections and working models revealing the modern scientific
knowledge that the core of the earth is metal. A lecture accom-
panies the exhibit.
Rare fluorescent minerals, which recently have become available,
have been added to the exhibit of these substances in the Geology
Section. The additions have been gathered during the past winter
as a result of a costly and extensive research.
Visitors may test model seismographs — instruments for recording
earthquake shocks — and see how geologists use them to get records
of miniature earthquakes produced by dynamite. The seismograph
record tells the nature of the underground formation.
A great exhibit of oil drilling operations, actually going on —
reduced in scale — shows the greatest present application of scientific
prospecting and also the conditions under the earth more than a
mile below the surface. We see different kinds of drilling by percus-
sion and rotary drills, pipe casings set and wells "coming in."
One of the most complete sets of working models and illuminated
action dioramas ever made is used in the oil drilling exhibits.
[31]
The National Parks
A spouting geyser in action and an operating model of the crater
of Kilauea are in the exhibit of the National Parks, which includes
lighted dioramas of caves, glaciers and canyons in the Parks.
Exhibits of large scale mining operations include a model of a
giant gold dredge scooping up the bottom of a jungle river.
Niagara Falls, roaring over its rocky parapet, is shown in an
operating reproduction of the cataract which shows the appearance
of the crest of the falls at different periods as the water has cut its
way back since the discovery of America.
The deep underground network of rivers and streams is illus-
trated by a working reproduction of the drainage system from Wis-
consin, 250 miles north of Chicago, under the city and into Lake
Michigan. The effect of past glacial eras in fertilizing soil is shown
by comparisons of glaciated and unglaciated areas. Glacial history
of the Great Lakes region, exhibited by light effects in a diorama,
shows how the outlet has been through various rivers before the
St. Lawrence.
MATHEMATICS
From Geology we pass into the next section — this is where we
entered the building. We are now in the section of Mathematics,
"Queen of the Sciences." Here is undertaken what never has been
attempted before in a popular exhibit — to illustrate and explain the
concepts of abstract mathematics by moving object lessons.
In a new set of Dr. Saul Pollock's celebrated mathematical models
we see forms of cubes, cones and ellipses change into other forms
and get a visual grip of their relations to each other. Practical ap-
plications in everyday life are used as illustrations.
Einstein's theory of relativity is explained by a series of exhibits
understandable by the layman. The Fourth Dimension is another
subject rendered intelligible by object lessons.
Cross Section of a Coal Mine
[321
The perpetual mo-
tion fallacy is shown
by six models of fam-
ous historical attempts
at perpetual motion
machines. The ma-
chines are made to
operate by hidden con-
trivances to show how
this has been done a
number of times for
purposes of fraud.
How impossibilities
may be apparently
proved true is shown
when before your eyes
it is proved that two
equals one and that
two unequal lines are
equal. A new paradox
is offered each week.
You m a y operate
Galton's Quincunx, an
apparatus that looks
like a s 1 o t machine
game. A mass of small
Steel balh roll down The Tree °f Knowledge, by John Norton
through intercepting pegs and form various outlines known as
'•probability curves."
Airplane Tests
On the balcony a "wind tunnel'' shows on various airplane models
the application of the theory of aerodynamics.
Stepping on a round platform mounted on ball bearings, you may
experiment with the theory of the conservation of rotational momen-
tum. Holding out a dumbbell in each hand as the platform is
started slowly revolving, you may speed it up by lowering the dumb-
bells and slow it down again by raising the dumbbells, repeating the
process as often as you like, changing the speed without any addi-
tional force being applied, but simply by changing the angle of the
weights.
Service of mathematics in the development of radio is shown by
historical exhibits of Marconi's original apparatus.
The Stratosphere Flight
The stratosphere flight — with which the Exposition was associated
[33]
last year — by Lieut. Commander T. G. W. Settle, U. S. N ., and Major
Chester L. Fordney, U. S. M. C, is the subject of a special exhibit,
the purpose of which is to show the usefulness to practical science
of the observations made in the record flight. The instruments used
and the records made on the flight are shown and explained.
How mathematical principles are used in gun-fire, in navigation
by the position of the stars and in communication is shown here
by a United States Navy exhibit. A gyroscopic compass in action
has ''repeaters" in different parts of the floor showing at all times
the direction indicated by the main compass.
From the main Mathematics Section we pass, now, to:
PHYSICS
In the Physics Section a series of exhibits show the generation
and control of power.
The exhibits are divided in six groups: gases, sound, electricity,
radio, light and penetrating invisible rays.
Operating apparatus shows how the expansion of gases produces
the effects of refrigeration. A working model with magnified mole-
cules represented by steel balls shows how the internal pressure in
an automobile tire is due to incessant bombardment of the walls by
the molecules which have the speed of rifle bullets.
We see an operating steam engine with glass cylinders, showing
the working of the expanding steam. A drop of water four inches
in diameter illustrates why drops are globular and shows why their
shape in falling suggests the principles of "stream line" design.
What sound is and how sound waves travel are shown by operat-
ing exhibits. WTe see a large tuning fork vibrating slowly with a
wide stroke. Amplification of the sound is shown by four tubes of
different length. WTe see the image of the vibrating flames within
the tubes reflected by a rotating mirror.
That sound is vibration and that the variety of sound is produced
by vibrations of different length is shown by a magnified image of
the sound-creating edge of a movie film. As the jagged line passes
we see that the broken light, which itself is a form of vibration, is
changed into sound by the vibration being transmitted to the dia-
phragm of a loud speaker and we see the light translated into words
and music.
Fundamental principles of the electric dynamo, transformer and
motor are shown by simplified moving exhibits.
The valve tube, heart of the radio set, is analyzed and explained
in detail by exhibits showing the action of the filament, grid and
plate.
[34]
Hall of Science, Tower and Court
Light Rays
Refraction, or bending of rays of light by means of lenses is
shown, and we see how the lens forms an image, magnified or reduced.
We see illustrated that light is a vibration. A magnified exhibit
shows that the wave length of the vibration is about twenty mil-
lionths of an inch. Different colors have different wave lengths.
Method of analyzing blended colors into separate wave lengths iden-
tifying the different colors is shown.
The electron and the proton, building stones of all atoms, were
discovered by physicists. These most minute of all known divisions
of matter are invisible but at speeds of 100 to 100,000 miles a
second they are called cathode, canal, alpha or beta rays and pro-
duce effects which can be seen.
Luminous effects of cathode and canal rays are shown in vacuum
tubes, also tracks of alpha rays from radium. Exhibits show the
penetrating effects of X-rays, which are produced by cathode rays
striking other substances.
THE GREAT HALL
From the Physics Section we now walk into the Great Hall of
the building. The treatment of this huge modern interior again
[ 35 ]
calls on us to give a moment's thought to the decorative methods
of the new architecture. The hall is 240 feet long, 60 feet wide
and with a ceiling 57 feet high. The geometrical decoration of the
wall spaces illustrates the modern idea of having the ornament in
keeping with the function of the interior.
Above the north doorway at the balcony level is one of the three
large mural decorations by John Norton. What could be more mod-
ern and original in conception than the treatment of a "graph" of
scientific information as a mural decoration. "The Frequencies of
Electromagnetic Waves in Kilocycles per Second" is the title. At
the far end of the hall in a similar bay above the south entrance you
will see a companion decoration, treated in the same manner,
"Dimensions of Natural Objects in Miles."
Framing the center door to the terrace and towering toward the
lofty roof is another graphic decoration in scarlet and gold, "The
Tree of Knowledge."
Emblazoned on the walls of the great hall as part of the deco-
rative scheme are quotations which epitomize the thought of fourteen
great minds on the development of the basic sciences. Besides these
quotations are nine axiomatic definitions.
The Clock of the Ages
At your left, as you enter the great hall from this end, you look
back a moment at the history of this planet as it is visualized in a
remarkable demonstration — "The Clock of the Ages." This is a ten-
foot dial representing the advancing geologic periods by compressing
two billion years into one revolution of the clock hands in four
minutes. Mammals, the dominating life of the present, do not
appear until almost the end of the revolution, and man is on the
stage only a few seconds.
In the center of this end of the hall you see the gondola in which
Dr. Auguste Piccard made the first ascent of 54,000 feet into the
stratosphere.
The Periodic Table of the Elements is in the center of the floor
at the south end. In this illuminated pedestal, surmounted by a
globe which shows their distribution, we see the ninety-three known
elements that compose the world of matter. We can see their atomic
relation to each other, and this gives the clew to their separation and
recombination into different substances, the principles of which wre
may now watch demonstrated as in the active operations of the
chemical laboratory.
CHEMISTRY
We are now in the Chemistry Section where we shall see demon-
started the science of the transformation of matter.
A simple chemical change by separation is shown by metallic mer-
cury being produced from mercuric oxide — a red powder — by heating
[36]
The Great Hall hi the Hall of Science
in a quartz retort over an electric heater. Silvery mercury drips
from the retort tube into a glass jar while the oxygen blows away,
presence of the oxygen being shown by a smoldering wick bursting
into flame as the oxygen strikes it.
An extensive series of actual chemical operations of this type is
shown, illustrating transformations by separation and by combina-
\S7]
tion. Explanations by placards and by voice make each reaction
easily understandable.
A ribbon of iron burns like paper because of a jet of oxygen. A
stream of liquid fire is caused by a jet of phosphorus forced through
a small orifice and instantly combining with the air. We see potas-
sium dripped into water and bursting into flame. A number of
other illustrations show how the atoms of different elements rush to
combine with each other. The exhibits show how chemical changes
are always accompanied by energy changes — heat or light being
liberated or absorbed.
Furnaces at 3400° C.
A battery of electrical furnaces — the principle of which is the
same whether they are laboratory bench size or fifty-ton size — shows
the use of intense heat, up to 3,400° Centigrade, to induce chemical
combinations. Melting lime and coke together to produce calcium
carbide is demonstrated. You may safely put your hand inside an
induction furnace in which a rod of iron will blaze and drip like
melting wax — but your ring or wrist watch would melt off instantly.
Extreme cold produced by the expansion of a gas is illustrated by
a series of demonstrations with liquid air. The principle is shown
by air being admitted to a partial vacuum in a flask. A rainbow
in myriads of minute water drops shows the chill of the expanding air.
Liquid air is produced by air being compressed at 3,000 pounds
to the square inch. Suddenly released, it chills to a pale bluish
liquid about the consistency of water and at a temperature of 317
degrees below zero.
The demonstrator dips a stick into mercury and then into a flask
of liquid air. The mercury instantly freezes hard as steel, and he
will drive nails with it. He will plunge a rod of hot iron into the
liquid air and the iron will blaze up on account of the concentrated
oxygen. A burning stick of carbon plunged into liquid air burns
incandescently. When the flask of liquid air is set on a cake of
ice the liquid air boils fiercely on account of the comparative heat
of the ice.
An elaborate working diorama of a model sulphur mine shows
the mill and surface operations, the sulphur deposit 500 feet below
the surface and the method of melting the sulphur and bringing it up.
Colloid Chemistry
Exhibits of colloid chemistry show the methods of purification of
water and air and of separation of gold from the ore.
A colloid is a substance suspended in another substance, the sus-
pended substance being so finely divided that it is invisible, will
not settle and cannot be removed by filtration.
[38]
The Periodic Table of the Elements
Contaminated water is shown purified by a solution of alum which
forms' a jelly-like substance and sinks, carrying the colloidal impuri-
ties with it. Smoky air is shown cleared by passing it between
electrically charged plates. The colloidal particles become elec-
trically charged, cling to the plates and the air blows out pure.
Gold ore is shown pulverized, mixed with water and oil and
churned into foam. The base material sinks while the gold remains
colloidally suspended in the froth which is skimmed off.
A giant talking and gesturing robot, ten feet tall, with a trans-
parent digestive tract, is the dramatic feature of the exhibit of
physiological chemistry. In a theatre at the end of the hall, the
robot gives a lecture on the chemistry of food and shows food pass-
ing through his own stomach and intestines, and being digested.
[39]
BIOLOGY
Before we enter the Biology Section, we see at this end of the
Great Hall a remarkable moving model showing how trees grow. In
this moving exhibit we see a section of a basswood twig, magnified
to seven and one-half feet in diameter, representing a branch three
years old. The twig adds a year of growth in seventy-five seconds,
becoming nine feet in diameter by the accretion of new material.
We now enter the Biology Section, occupying the South Wing of
the main floor of the Hall of Science.
At the entrance of the section is one of the most unusual and
interesting scientific exhibits. It is the Microvivarium, developed
by Dr. Georg Rommert. Actual drops of water are the stage of this
exhibition. High power microscopes look through the drops and
project on screens the scenes greatly enlarged, so that you may see
the ferocious, weird, incredible microscopic living creatures, swim-
ming, eating, making love and fighting in their infinitesimal world.
The Biology Section takes up the story of how life takes form —
from the primitive cell to its highest evolution in man. Magnified
cells and moving models demonstrate the principles of growth in
animals and plants.
Development of the human being from the cell is told in a series
of embryological exhibits. Cages of healthy guinea pigs illustrate
variations through heredity.
From Fish to Man
Evolution of the human face — from fish to man — is shown by a
series of models in the Paleontology exhibit. Evolution of the
horse and other mammals and of the invertebrates also is shown by
complete models and comparative exhibits.
A life size model of a man shows the circulation of the blood by
means of a magnified heart pumping, the valves working and the
red blood flowing out through the arterial system while blue blood
is returned by the veins.
The different characteristics that produce high or deep voices are
shown by moving models of the chest and throat. The lungs move,
the ribs expand and the larynx vibrates.
How plants grow is shown by a moving exhibit of the marriage
of plant cells in a magnified dahlia stalk. A pollen grain from
another plant drops into the flower, moves down to the ovule and in
four stages the united cells produce a living seed containing a minia-
ture plant.
That food elements are produced in plants only in daylight is shown
by a moving exhibit of the cell structure of a corn stalk. Circulation
through the cells of oxygen, carbon-dioxide and water vapor is shown.
At night the plant gains size but food elements are formed only under
sunlight by the natural complete influence of all the sun's rays.
T40]
The Alchemist's Laboratory
MEDICINE
We now descend to the ground floor of the Hall of Science, to the
section of Medicine.
The display of the Medical Sciences visualizes the tremendous
advance in the past century in the knowledge of the causes, detection,
prevention and cure of human and animal diseases. Scientific medical
institutions of England, France, Germany and Italy have cooperated
with the American associations. Large additions made to the Medical
Section for the Exposition of 1934 include:
The Henry Ford Hospital of Detroit, Mich., shows oxygen therapy
in the treatment of pneumonia, and the tannic acid treatment of
burns for diminution of pain and more plastic healing.
Methods of medical evidence in crime detection are shown by the
medico-legal exhibit of the Institute of Medicine of Chicago.
Water, heat and rest therapy are shown by the U. S. Government
exhibit from Hot Springs, Ark., National Park. The Chicago Roent-
gen Society has an exhibit of the X-ray, including a skiagraph of the
entire human body as revealed by the X-ray.
Prevention of the transmission of disease from animals to man and
the use of veterinary science in food inspection is shown by the
American Veterinary Medical Association. Drills in resuscitation from
asphyxiation are shown by the Chicago Rapid Transit Company
medical department. Progress in knowledge of human reproduction
through the internal secretions and sex hormones are shown in an
exhibit by Yale University and St. Louis University.
[41]
Visitors may use the Teletac-
tor, an instrument for the edu-
cation of the deaf by vibrations
which change frequency and
amplitude corresponding to
sounds produced by speech.
The Transparent Man
In the Medical Section are a
number of the most remarkable
exhibits ever prepared by scien-
tists. Outstandingly spectacular
is the Transparent Man. This
life-size figure is one of only
two in the world. It is from the
Deutsches Hygiene Museum in
Germany and is an example of
the patient labor of German
science. The figure has a skin
of transparent cellon. All the
organs of the body are in place
and are illuminated in turn,
showing their size and position.
You walk around the figure and
look through it as if you were
possessed of X-ray eyes.
The transparent man is a
handsome figure in the classic
attitude of a suppliant like the statue of the young Antinous. The
gradual lighting up of its interior is a spectacle of singular dramatic
power as it reveals the organism that is inside every human body.
Elsewhere moving models of parts of the body may be operated by
the visitor showing the action of joints, operation of the breathing
apparatus, circulation of the blood, the larynx in different states and
horizontal sections of the body, are shown in a life-size model in
eight parts.
The Embryos
A most fascinating exhibit is that of the various stages of the
human embryo, shown by the Loyola Medical School of Chicago.
This exhibit attracted so much attention last year that it has been
given greatly increased space. The display includes an exhibit of
actual cross sections of human bodies.
The works of Louis Pasteur, pioneer of bacteriology, and of Robert
Koch, who discovered the tubercle bacillus, are shown in commemo-
rative exhibits.
The Transparent Man
[42]
An extensive exhibit of work in bacteriology, and tropical diseases
of man and animals is that of the great Wellcome Research Institu-
tion of London. The institution shows models of the floating labora-
tory presented to the Sudan government on the Nile and of the
mobile laboratory given the British War Office during the World War.
Progress of hospitals in the past century in America is shown by
the American College of Surgeons. The American Medical Associa-
tion uses dioramas, mechanical displays and transparencies to show
the evolution of medical care. The American Pharmaceutical Asso-
ciation illustrates the evolution of medicine dispensing from an
old-time pharmacy to actual demonstrations of modern prescription
compounding, assays and chemical tests.
History of blood transfusion is shown by the use of actual instru-
ments in the exhibit of the Cleveland Clinic Foundation. Physio-
logical relations of the thyroid, pituitary, suprarenal and sex glands
are shown by specimens, models and charts.
The development of abdominal surgery and work on the treatment
of pernicious anaemia are among other subjects of exhibits of the
Simpson Memorial Institute for Medical Research of the University
of Michigan.
Motion pictures, wax models, transparent photographs and charts
are used by the Mayo Foundation to illustrate work on goiter, dis-
eases of the digestive tract and of the nervous system. A large
electric thermometer enables visitors to take the temperature of their
hands and a tremometer enables them to test their nerve steadiness.
Work for Crippled Children
Rehabilitation of the crippled child is the subject of the University
of Chicago exhibit. Motion pictures show results of work on acute
infantile paralysis. Models and photographs illustrate the possi-
bilities of work on the spine.
Bright's disease is illustrated by specimens of organs and the rela-
tions between kidney disease and acute infections are shown by
Marquette University and Milwaukee County Hospital.
The American Urological Association presents an exhibit on dis-
eases of the urinary tract.
Questions and answers on maternal hygiene are shown by the
Chicago Medical, Dental and Allied Service Women's Association.
The fight against tuberculosis is portrayed by the Chicago
Municipal Tuberculosis Sanitarium and the Chicago Tuberculosis
Institute.
Care of the teeth and the progress of dental science are shown
by the Chicago Centennial Dental Congress. Motion pictures, oper-
ating models, specimens, charts and transparencies are used to show
methods of treatment and the relation of the teeth to the general
health.
[43]
Relation of focal infections to systemic diseases is the subject of
the exhibit of the University of Illinois and the Illinois Department
of Public Health.
The University of Wisconsin presents the history of the pioneer
work on gastric digestion, result of the observation 100 years ago
of Alexis St. Martin, whose digestive operations were visible as a
result of a gunshot wound.
Northwestern University exhibits a collection of rare old prints
of early medical subjects and a library of rare medical works.
SCIENTIFIC COMMERCIAL EXHIBITS
We have seen, now, a virtually complete survey of the progress
of medical science.
On this — the ground floor of the Hall of Science — you may look
next at an extensive series of collateral exhibits by scientific manu-
facturers.
You see in a copper-lined welding pit the operations of welding
and cutting steel with the oxy-acetylene blow torch.
In a tank of hydrochloric acid a steel wire is shown being eaten
away while an alloy wire is unaffected. A special steel lathe tool,
heated red hot, is shown in a moving exhibit, cutting down a steel
casting hour after hour without losing hardness.
Irradiation of milk to increase its vitamin D content is shown on
a revolving stage. Exhibits show uses of sun ray lamps and uses
of acetylene gas for farm and home power and illumination.
A model apartment sitting
room, bathroom and kitchen
illustrates wall panels, tiled
floors, doors, ceilings, and win-
dows made of an unbreakable,
glass-like by-product of natural
gas, unaffected by heat or cold.
The space of the exhibit is
air-cooled by apparatus shown
in operation.
Another manufacturing ex-
hibit is a large working model
of a plant making phosphoric
acid products. Molten material
pours from the blast furnace
and the other departments of
the extensive plant are in oper-
Mechanical Heart ation T h e exhibit includes
illustrations of uses of the products in cooking, fireproofing and
building.
[44]
The story of a cen-
tury's progress in eye-
sight protection and
correction is told in an
optical exhibit. A sec-
tion of the display is
devoted to protection
of workers' eyes
against industrial haz-
a r d s. Operation of
grinding lenses for op-
tical and scientific uses
are demonstrated in
another exhibit.
Advancement in am-
ateur and professional
photography is shown
by exhibits of cameras,
lenses for use under all
kinds of light condi-
tions, prints and mo-
tion picture equipment.
■I
Modernistic Statue Group in Hall of Science
b\ Louise Lentz
Ancient and Modern Drug Stores
Contrast between the ancient mediaeval apothecary shop and the
modern pharmacy is shown. There are a number of exhibits of
drugs and chemical products, including foods for infants and special
invalid foods.
Advancing use of milk products is subject of a special exhibit.
A remarkable enlarged reproduction in colored sculpture relief of
the celebrated painting, "The Doctor," by Luke Fildes, R. A., is
shown by one exhibitor.
Rare precious metals, palladium, rhodium and others, methods of
electroplating, uses of gold for dental and other purposes, are shown.
Sun lamps are displayed in a darkened booth to show their
fluorescent effects. Uses of other special ray lamps for individual
and group treatment are shown.
Microphone apparatus for the aid of the deaf is shown and demon-
strated. There is an exhibit of surgical instruments, and one of
mattresses. Embroidered silk shoes, of the kind worn by Queen
Elizabeth, brocade knee boots, African sandals, Polynesian and
Chinese shoes are among the curiosities of footwear shown in an
exhibit of scientific shoes and foot ailment correctives.
Methods of floor, furniture and automobile polishing are exhibited.
There is also an exhibit of fire prevention equipment.
[ 45 1
OUTDOOR SCIENCE THEATRE
IN THE COURT OF THE HALL OF SCIENCE
From the great open court between the wings of the Hall of
Science, 10,000 persons at a time may witness the performance of
seeming miracles on the stage of the Science Theatre. The stage
is at the open end of the court with its back toward the lagoon.
The different "acts" show invisible rays and other mysterious
powers in action, performing apparently impossible feats of magic.
Wireless telephony will repeat from the stage conversations and
interviews from airplanes and from distant parts of the world.
The science theatre acts are planned on an educational basis and
the principles involved are explained.
ARCTURUS BEACON
As the season advanced last year it was sometimes difficult even
for the huge observatory telescopes to pick up the rays of the star
Arcturus in its position in the brilliant part of the evening skies in
The Swiss Village
[46]
time for the star's rays to be used to turn on the lights of the Exposi-
tion. This year the rays of Arcturus will light the Exposition Beacon
in the court of the Hall of Science every evening at twilight.
The Beacon is a great torch flaming from the top of an orna-
mental pillar. A powerful reflecting telescope on the terrace of the
Hall of Science picks up the ray, which has been traveling 40 light
years from Arcturus, and this ray, amplified, lights the Beacon.
Restaurants in the Hall of Science:
^Triangle Restaurant in North Wing. Also grill.
*Century Grill in North Wing. Also lunch counter.
*Drug Store in North Wing. Lunch counter and table service.
fSWISS VILLAGE. A typical Swiss mountain village, nestling
at the foot of the Alps, populated with native Swiss at their work,
sports and amusements. The buildings are reproductions of charac-
teristic parts of the older portion of Berne, capital of Switzerland.
Plaster casts of exteriors are used to give exactness to the houses
and chalets. St. Bernard dogs, Alpine guides, watch makers, Swiss
lace makers and cheese makers are seen. A group of yodelers and
Swiss maidens give entertainment in the village square with native
songs and folk dances. Background of the village is an Alpine scene
of rugged peaks and valleys.
*Swiss restaurant, a la carte, indoor and outdoor tables. Also grill.
Floor show and dancing by guests.
18TH STREET BRIDGE ENTRANCE, over Illinois Central
tracks and from Columbus Drive. Pay parking space. Taxi stand.
Exposition bus stop.
GENERAL EXHIBITS GROUP
GENERAL EXHIBITS BUILDING. This great building, 985
feet long, was designed by Harvey Wiley Corbett. The floor space
of the two stories is more than five acres. In each of its four
pavilions you will find striking mural paintings of the modern school.
The General Exhibits Building was planned to tell the story of
many and varied industries.
New ideas of arrangement and use of striking modern furniture
are seen in twelve different sleeping rooms, completely equipped and
ready for use, as planned by twelve modern interior decorators.
Demonstration is given of the operation of machinery which
fashions 24,000 steel mattress springs in an hour.
Up-to-date factory floor layouts are used in a demonstration of the
use of lift-trucks and portable elevators.
[47]
General Exhibits Bidldmg
Oil Exhibits
Automobile engines, with part of the cylinder walls and housings
cut away to show the moving parts, are a central feature of a dem-
onstration of the oil industry. Reproduction of a giant vacuum oil
still is shown.
In this exhibit you may seat yourself in an airplane pilot's seat
or in a racing automobile driver's seat while a moving picture flows
before your eyes as if you were driving the machine.
"Mechanical Wonderland" is a series of more than 200 working
models showing how the combinations of wheels, eccentrics, gears
and levers are developed into complex automatic movements.
Heavy engineering equipment, electrical machinery, pumps, valves,
and light and heavy scales are in an exhibit of machinery for big
jobs.
Air conditioning equipment for homes, offices and industrial uses
are the subject of an exhibit, which includes oil-burning installations
for heating.
In this section of the building we find exhibits of coal transporta-
tion, power belting, plumbing equipment, motor lubrication, modern
gas, oil, water and gasoline meters. Progress of the canning industry
is shown in many types of containers. There is an exhibit of sewing
machines. Modern bars for home and cafe service are in an exhibit
which includes home and club billiard tables.
[48]
[49]
Gutenberg's Print Shop
In the world's first print shop, that of Johannes Gutenberg, of
Mainz, Germany, in 1438, you see a reconstruction of Gutenberg's
own press. You may see in use, casting type, some of his original
molds. You will see fine hand printing jobs of pages done on the
antique equipment and with Gutenberg's type.
The first printed book page, that of the so-called 42 -line Bible,
is in the exhibit. Printers, in mediaeval costume, work in the shop
and pull proofs on the ancient hand press.
In the exhibit is a facsimile of the original Gutenberg Bibles and
reproductions, made by copying Gutenberg's type, of the "Calendar
of the Turks," the first printed circular, done by Gutenberg's shop
in 1453.
Associated with the Gutenberg print shop you see an exhibit of
fine presswork and book binding of the present day.
In an exhibit of rare books bound by hand you will find "Die
Niebelunge," a masterpiece of the artistry and workmanship of this
craft. With it is a display of beautiful products of fine book making.
Artist book binders are seen at work, binding and decorating books,
hand-tooling French, Levant and Morocco leather.
Encyclopedias, text books, magazines, French and European pub-
lications, and sets of books for children, are among exhibits of
publishers.
Paper nails that can be driven into hard wood supply a nail that
is a non-conductor of electricity.
Household uses of paper are demonstrated in the House of Paper,
in a kitchen which is a model of conveniences.
Photographs by distinguished amateurs and professionals are seen
in a Salon exhibition with an historical display of early cameras.
Modern rug weaving is demonstrated on a huge jacquard loom,
9 by 12 feet, at work on a modern Oriental rug.
Porcelain enamel products and their various uses are shown in a
cooperative exhibit of the industry.
Business Machines
How the enormous routine of book-keeping, correspondence and
office systems is carried on by modern business is shown by business
machines.
You see machines that tabulate, sort and file. They can auto-
matically sort out any group of cards from a file of hundreds of
thousands in a few minutes. Books and records are kept by
machinery. Intricate tasks that would require thousands of eyes
and fingers are rattled off at dizzy speed.
Cash registers of different capacities are exhibited.
Electrical dictating machines, office and home safes, rubber stamps,
inks and pastes, magazine pencils and other office supplies have their
exhibits.
[50]
Education by mail
is the subject of an
exhibit.
In the Home Work
Shop clever workers
are making pieces of
early American furni-
ture, starting with
the plain lumber.
You may watch them
making ship models,
model airplanes, toys
and smoking stands.
Safety devices that
foil hold-ups of of-
fices or banks are
shown in an exhibit
of safes. Slow open-
ing combination locks
are connected with
silent electric alarms.
Office protection de-
.4 Tomer of the General Exhibits Building
vices, safe keeping for files and records, and home safes are shown.
Diamond Mine
fA South African diamond mine in operation, with native laborers,
is seen in the $5,000,000 exhibit of the cooperating diamond and
jewelry interests. Thirty tons of diamond- bearing blue clay from the
Kimberley mines were brought from South Africa for the mining
demonstration. You have the illusion of descending 1,500 feet to
the workings where the Kaffirs are toiling. You see the clay brought
up on elevators and the diamonds recovered on the grease tables. A
compound, in which the South African native workers live, is back-
ground for the diamond pit.
Cutting and polishing of diamonds is shown in a reproduction
of a section of Amsterdam, Holland.
In the display of famous gems is the 128.5 carats Tiffany Diamond
and the 42 carats perfect blue diamond, formerly one of the jewels
of Emperor Maximilian of Mexico.
In other exhibits, modern costume and other jewelry are shown.
Evolution of clock and watch making in the past 400 years is
told in an exhibit in which working models illustrate the various
improvements. A talking moving picture theatre, seating forty, tells
the story of the watch.
[51]
The Emperor's Diamond
Present day scientific
method of taking the
standard time from the
stars is explained by lec-
turers, illustrated by the
instruments used for the
purpose.
Automatic Machine
Makes Tubes
A long range of glit-
tering apparatus making
and filling toothpaste
tubes shows the tubes
starting as metal slugs,
the size of a nickel. You
see how the slugs are
stamped out into long
tubes and the small ends threaded to take the screw cap. The tubes
are filled with paste and printed in brilliant colors by automatic
process. A mechanical robot explains the operations.
There are exhibits of textiles and women's wear and of trunks and
travel equipment.
How shirts and house dresses are made is explained in an exhibit
that is a factory unit. Twenty girls, in neat uniforms, are running
high-speed power sewing machines around a semi-circle that gives
you an opportunity to watch each at her job.
Breeding of silver foxes for their valuable furs is shown in a
moving picture. You see the foxes born in captivity in early spring
and then transported to 10.000 acres of virgin forest.
In a setting of natural forest background is an exhibit of the furs
in their different color phases. A revolving stage shows, on one side,
foxes in the woods, and, on the other side, a fashion show of furs
worn with various costumes.
Four hundred figurines showT the progress of women's ideas of
costume from past ages up to now. Forty-four countries are rep-
resented. Among the figurines famous women of different times are
represented, each dressed as she was in life.
A glass engraver, at work cutting designs, delicate ornament,
monograms and other decorations on crystal glassware, is seen in
an exhibit of American glassware.
Xames of all the exhibitors in the General Exhibits Group will
be found in the complete list at the end of the Guide Book.
^Cafeteria in Pavilion 2. No alcoholic drinks.
Exposition bus stop.
[52]
TIME AND
FORTUNE
BUILDING.
Large, lofty ceil-
inged, air - cooled
reading room with
many deep, com-
fortable chairs and
2,000 different
magazines from
all the world kept
on file is main-
tained by these Time and Fortune Building
magazines in their building just south of the Hall of Science on the
lagoon side. Two terraces on the lagoon give excellent night view
of the Fair and are attractive rest spots.
CACTUS PERGOLA. Rest place beside lagoon.
C H RISTIAN
SCIENCE
MONITOR
BUILDING. On
the lagoon side
opposite General
Exhibits Build-
i n g. Air-cooled
reading room oc-
cupies almost
half the 2,600
feet of floor
space. In the Christian Science Monitor Building
foyer a mural painting illustrates the production and distribution of
the Monitor. Original stereotype sheets of the first issue are ex-
hibited with a reproduction of the letter by Mary Baker Eddy which
authorized the starting of the paper. Other exhibits show the news-
gathering and advertising service of the Monitor. Writing and con-
versation rooms open from the foyer.
CLASSIC MODERN GARDEN. Formal garden, sponsored by
Good Housekeeping magazine. Large central pool with four L-shaped
pools at the corners, surrounded by shady terraces with numerous
benches. A garden house at the south end is illuminated at night,
giving a view of the garden as if from a living room.
HALL OF RELIGION
HALL OF RELIGION: Modernistic in design, but distinctly
ecclesiastical in its effect, the building was designed by Thielbar and
[53]
Fugard. The building is 400 feet long and faces east with a beau-
tiful terrace overlooking the lagoon.
Eight large mural paintings surround the entrance rotunda, por-
traying the aspirations of Judaism, Christianity, Mohammedanism,
Buddhism and Confucianism. Greek Mythology, Ancient Persian
Religious Worship and the Worship of the American Indian are
included.
A lounge occupies the large hall north of the rotunda. Coopera-
tive exhibits of the Presbyterian, Congregational, Methodist and
Baptist churches border the room. On the walls are twelve mural
paintings representing: Moses, viewing the Promised Land; St. John,
viewing the New Jerusalem; Religious teaching in college and semi-
nary, Religious Literature, Education, Peace, Evangelism, Worship,
Freedom, Home Missions, Foreign Missions and Philanthropy.
Against the north side of the hall stands an heroic size bas relief
of Christ by Lorado Taft.
A small meditation chapel adjoins the rotunda.
The Hall of Religion
Cooperative Publications Exhibit
Modern religious literature of the Protestant denominations is
shown in a cooperative exhibit of the publications of the Methodist,
Presbyterian, Congregational, Baptist and Disciples churches.
A completely furnished altar stands in the center of the room of
the Protestant Episcopal Church of America. Vestments and ritual
vessels are shown with historical exhibits.
[54]
The exhibit of the Seventh Day Adventists shows the hospital and
sanitarium work of this denomination.
Above the National Lutheran Council exhibit is a great mural
painting with Christ as its central figure. The motto of the Luther-
ans passes constantly across the wall in lighted letters: "From
century to century the Lutheran Church proclaims her unchanging
faith that Christ died for all."
The practical educational program of the Xear East Foundation
in its emergency relief work is demonstrated by an exhibit of
embroideries, rugs, brass, pottery and other work of the students
in the Foundation's schools.
In the center of the Jewish exhibit stands a model of the Ark of
the Covenant with its scroll. Around the walls are panel paintings
representing Justice, Peace, Law, Brotherhood, Sabbath Rest and
other Jewish ideals. There is an historical exhibit of antique syna-
gogue vestments.
A statue of Martin Luther is the central figure of the exhibit of
the Missouri Synod Lutheran. Mural paintings and charts illustrate
the work of the Synod in the United States and abroad.
The Chicago Tract Society exhibits a collection of the religious
publications distributed by this organization.
Historic sculpture commemorative of the Mormon hegira to Utah
is shown by the Church of Jesus Christ of Latter Day Saints. There
is also a model of the Temple in Salt Lake City.
EXHIBIT OF RELIGIOUS PAINTINGS
COLUMBIA COLLEGE CULTURAL EXHIBIT, sponsored by
friends of Columbia College, Dubuque, la., includes paintings by old
masters and other rare objects of art, ancient and modern.
Two portraits of Pope Pius XI head the modern works. One is
by Vladimir Shamberk. The other is a replica by Ernst Eindorf of
his portrait of Pius XI, painted for the Berlin Nunciature.
The old masters include a "Crucifixion," attributed to Rubens; a
"Madonna," attributed to Velasquez; "Human Studies," attributed
to Rembrandt; "The Blessed Virgin," of the school of Guido Reni;
"Madonna of the Bullfinch," school of Da Vinci; "The Soul of
Nature," by Gainsborough; a "Nativity," attributed to Coello, and
"The Holocaust," a carving in lava, by Delia Robbia. "Androcles
in the Lion's Den" is the subject of two studies by J. L. Gerome.
Porcelain and Carvings
Antique paintings on porcelain include a rare "Holy Family" and
other works of the Italian school, and a "Chinese Madonna" by a
Chinese artist.
Russian icons include rare and elaborate exhibits, one of which is
believed to have been a gift by Rasputin to the former Empress of
Russia.
[55]
Ivory paintings and carvings comprise a group of religious stat-
uettes. A massive Dresden vase depicts Abraham driving Hagar
into the desert.
There are mounted shrines in dark oak of Swiss workmanship and
a masterpiece in needlepoint embroidery representing, "Madonna,
Mother Most Powerful." A mother of pearl carving, of which the
original is in the Vatican, represents Romulus and Remus.
Jeweled crucifixes, sacred vessels and reliquaries, carvings in slate
and marble, rare works in silver, copper and bronze are included in
the exhibit of sacred art objects.
ANTIQUE TREASURES
f RELIGIOUS ANTIQUITIES EXHIBITION is at the north end
of the building. Here you may see rare and almost priceless treasures
of antique art, outstanding among which are a Minoan (Cretan-My-
cenean) gold cup, a vase and a ring dating from almost 4,000 years
ago, and the Great Chalice of Antioch.
Elaborate carvings on
the golden treasures
show them to be prod-
ucts of the Minoan era
of Greek culture from
1530 to 1750 B. C. They
were discovered in an
island tomb in the Med-
iterranean and are of
such rarity that only in
the Greek Museum in
Athens can similar ob-
jects be found.
Their value lies not
alone in the metal nor in
the beauty of the crafts-
manship. The carvings,
The Minoan Treasures depicting the sports and
ceremonies of the time, are of great archaeological interest.
The graceful vase, or rhyton, gives two pictures of sporting events.
The upper portion shows three powerful bulls being led into the
arena by a company of slender youths. Below, two pairs of boxers,
equipped with headguards and gloves, are seen entering the ring.
On the cup a body of soldiers and a group of farmers are per-
forming the ceremony of treaty. The slender bodies and plumed
hats of the military guards is in marked contrast with the rustic
bearing and bulky dress of the rurals.
[56]
The ring carries on its engraved bezel a scene from a temple ritual.
The high priestess, or goddess, is seen, accompanied by two assistant
priestesses. Their costumes show the metal corsets, wasp-like waists
and bell-shaped skirts that identify them as Minoans.
The Chalice of Antioch
The Great Chalice of Antioch is one of the earliest relics of the
Christian faith.
The Chalice is 7.56 inches high. The inner cup would contain
about two quarts of liquid. The outer vessel is of silver, elaborately
wrought and standing on a low pedestal. It is made to be a con-
tainer for the inner cup, a silver bowl of great antiquity.
According to Dr. Gustavus A. Eisen, who was entrusted with the
early study and renovation of the vessel, the Chalice probably was
executed between years 50 and 90 of the Christian era. The delicate
decoration of the Chalice includes two portrait groups of both of
which the Christ is the central figure.
One group showrs Jesus as mature yet young man, beardless, dig-
nified, clothed in a toga. Below him are Paul and Peter; above, at
left and right are James and Thaddeus. Behind Paul is an old,
wrinkled man, St. Andrew, brother of John.
The other group shows Jesus as a boy, holding in his hand the
scroll of the law on two staffs. Matthew, Mark, Luke and John sit
around him and behind Matthew is St. James the greater, brother
of John.
The Chalice of Antioch
Surrounding these treasures is a collection of religious treasures
of the ages, including mural paintings, stained glass, carvings, stat-
uary, religious portraits, embroideries, vestments, religious vessels
and ecclesiastical furniture.
[57]
"Last Supper," Carved in Mother of Pearl
fin a room at the south end of the building a miniature carving
in mother of pearl of "The Last Supper" is exhibited. The carving
is 30 by 35 inches. It was executed about 200 years ago by an
Armenian lapidary, Ivaz Khanbeyian. It represents Jesus and the
disciples at the table. Above and behind them is represented the
scene of the Resurrection. In order to exhibit the delicate details of
the figures the carving is shown under a magnifying glass.
*Restaurant, indoor and outdoor tables. No alcoholic beverages.
RESTFUL GARDEN
AMERICAN RADIATOR & STANDARD SANITARY MANU-
FACTURING CORPORATION. Displays of plumbing, heating
and air conditioning equipment, housed in kiosks scattered through
a Spanish garden. The restful setting of sunken and formal gardens,
cascades, pools, shrubbery and statuary is a glow of colorful light
at night.
Exhibits of heating, air con-
ditioning and sanitation for all
types of buildings, including
the largest ships, Pullman cars,
etc., are shown. Modern metal
wall finishes in kitchens and
bathrooms and plumbing fix-
tures of the newest design are
displayed. Among the featured
items is the Neo-Angle bath,
combining every bathing luxury
in a single bath, and a complete
line of bathroom furniture.
A completely furnished cot-
tage displays the correct heat-
ing and sanitary equipment for
the modern home, including a
hot water heater and an incin-
American Radiator Garden erator.
SINCLAIR MONSTERS
SINCLAIR PREHISTORIC MONSTERS. Giant prehistoric
monsters. On the heaped up reddish brownstone hillside of the age of
reptiles the forty-ton brontosaurus swings his long neck, jerks his
huge tail, clashes his jaws and emits life-like screeching grunts. In a
pool a glaring-eyed trachodon, bigger than a hippopotamus, splashes
with his huge clawed foot. He is watching a fight between a three-
horned triceratops and a tyrannosaurus, most ferocious creature that
ever lived, with crocodile jaws and hind legs like a kangaroo. Near
[58]
The Brontosaurus
them a stegosaurus, large as an elephant, browses on prehistoric
vegetation. Visitors pass through a cave in which are seen explana-
tions of the connection between the age of monsters and the origin
of oil deposits.
THE THERMOMETER
HA VOLINE THERMOMETER. The 22 7-foot high thermometer
is the largest in the world and the only one of its kind in existence.
In the building which forms the base of the thermometer is a pleas-
ant lounge for visitors.
The thermometer itself is a triangular tower, 218 feet tall, with
a thermometer scale on each face. The mechanism by which the
colored neon gas tubes of the scale are operated is an ingenious
amplification of the power of the infinitesimally small movement of
expanding mercury under pressure in a bulb exposed to the outside
temperature. As the mercury expands into a capillary tube it
The Havoline Thermometer Tower and Byrd's Ship
r 59 ]
actuates electrical power which lights successive sections of the neon
tubes up the tower sides.
The tower is sponsored by the Indian Refining Company, an
affiliate of the Texas Company. In the lounge will be found explana-
tions of the uses of the various products of the company and its
subsidiaries.
BYRD'S SHIP
fBYRD SOUTH POLE SHIP, the barque, "City of New York,'
in which Admiral E. Byrd, with eighty-two men, established his base
camp, "Little America," on the Ross Ice Barrier from which he first
flew over the South Pole, is moored in the South Lagoon on the
mainland side. Below her decks, in the hold of the vessel, in the
space occupied as sleeping quarters and mess hall on the first Byrd
Antarctic Expedition, is a reproduction of "Little America," exactly
as it was found by Admiral Byrd on his return to Antarctica in
January of this year.
The reproduction of "Little America" on "The City of New York"
is 28 feet long by 12 feet wide and was made exactly to scale by the
Museum of Natural History of New York. Remainder of the space
below decks is filled with a collection of relics of the Byrd Expedi-
tion, scientific instruments, food, clothing, and specimens of all the
bird and animal life of the Antarctic Continent.
FIRESTONE TIRE FACTORY
FIRESTONE BUILDING. Here you see the most modern type
of automobile tire factory in full operation, turning out complete
tires ready for your car. Beginning with the bales of crude rubber
as they are received from the Firestone plantations in Liberia, Africa,
the whole process is carried out, including a demonstration of the
exhaustive wear and resistance tests used to determine the best
methods of tire construction.
The Firestone Building
[60]
The crude rubber is first ''masticated" in mixing machines in
which are added the additional ingredients needed for tire rubber.
Next is the "gum dipping" process by which the tire cords are impreg-
nated. Xext the cords are coated on both sides with rubber under
pressure in the "calendering" machine. Following operations in the
building of a tire educate the visitor in the complex scientific
process, last operation of which is the vulcanizer from which the
finished tire emerges for inspection and wrapping.
Varieties of tires produced by Firestone are shown in an exhibit
hall, together with the tubes, brake-lining, spark plugs, batteries and
other automotive products of the company.
t AQUATIC SHOW: Exhibitions of swimming, diving and
aquatic sports in an indoor pool. Men and girl champion swimmers
give the show.
WALGREEN DRUG STORE. Complete modern drug store.
* Fountain lunch and cafe service.
THE HUB. Store of Henry C. Lytton & Sons, with men's and
boys', women's and misses' wear, accessories and sporting goods
for sale.
*CENTURY GRILL. Also lunch counter.
^MAYFLOWER Doughnut Restaurant. Tables and lunch counter.
We now turn back, in this guide to the Exposition, and go through
Northerly Island from north to south, including the lagoon bridge
features, before proceeding further south on the mainland.
A CENTURY OF PROGRESS FOUNTAIN
Largest fountain ever constructed, extending 670 feet south from
the Planetarium Bridge into the center of North Lagoon. Through
its outlets flow 68,000 gallons of water a minute, enough to serve
a city of 1,000,000 inhabitants. With a Niagara-like roar, the foun-
tain may be heard a half-mile away. Flow of the world's next
largest fountain is only 14,000 gallons per minute.
A succession of powerful arching jets leads from the bridge to the
water-dome at the south end, 40 feet high and 200 feet in diameter.
Three single sprays around the dome throw water 75 feet into the air.
Submarine lights extend the entire length of the fountain, coloring
the water green, red, amber, blue or white. Thyratron tubes control
the play of light.
Back of the fountain, on the lower level of the bridge, a bank of
40 powerful searchlights can be operated either automatically or
manually from a control room in the base of the bridge. The floods
of light in changing colors pour above the fountain and blend in
the air with spectacular effect. A similar aurora illumination is at
the south end of the grounds.
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The Wonder Bakery Building
WONDER BAKERY
WONDER BAKERY BUILDING. Demonstration of a modern
bakery in operation is given in this building by the makers of
Wonder Bread. The story of scientific bread-making is told, begin-
ning with the automatic weighing, measuring and mixing of the
ingredients. Mixing machines knead the dough. Loaf sections are
weighed and cut and then go into the travelling ovens where they
move forward continuously in mechanically regulated heat. Endless
belts bring the finished loaves out of the ovens. The loaves move
on conveyors to slicing machines and then the sliced loaves are
wrapped automatically in moisture-resisting paper, sealed, labelled
and loaded into trucks for quick distribution while fresh, without,
at any time, being touched by hands.
Dioramas and exhibits show other details relating to scientific
bakery food production.
The Clavilux, or color-organ, which plays color effects on a moving
picture screen to produce emotional effects similar to those of music,
is an entertainment feature of the building.
^Bakery restaurant and cafeteria. Indoors and outside terrace.
No alcoholic drinks.
The Brewery Exhibits Building
[63]
[64]
The Planetarium and Terrazzo Promenade
BREWERY EXHIBITS BUILDING
BREWERY EXHIBITS BUILDING. The story of beer, from
grain in the fields to beverage in the glass, is told by exhibits in this
building. Pictures, dioramas and working models show the many
industries that cooperate in the process.
We see how the grains are harvested and malted, how the hops
are prepared. The ancient art of brewing, which was well estab-
lished in Babylon 6,000 years B. C, is explained and modern brewing
equipment exhibited.
There are displays of barrels and bottles to hold the beer, and of
bottling machinery to transfer it from the vats to the bottles. Other
exhibits show brewery trucks, bars and tavern furnishings, pitchers
and glasses.
Adjoining the exhibit hall is a large rathskeller where beer and
foods cooked in the German manner are served. A cafeteria occu-
pies the entire second floor, both indoors and the surrounding
terraces.
*Rathskeller. Indoor dining room and outdoor tables, special-
izing in German cooking, a la carte. Orchestra.
^Cafeteria. Second floor dining room and terraces.
PLANETARIUM
tADLER PLANETARIUM and Astronomical Museum is a per-
manent scientific institution which, by its location on the promontory
at the northeast corner of Northerly Island, is included in the Expo-
sition grounds. It supplies the Astronomy section of the basic sci-
ence exhibits, supplementing those in the Hall of Science. An
intricate scientific mechanism, the Zeiss Planetarium projector, pro-
vides the spectacle of the heavenly bodies as seen from the Earth.
It is the first one to be erected in the United States and one of only
a few in existence.
The hourly lecture-demonstrations during the period of the Expo-
[65]
sition will show the daily motion of the sky with sun, moon, planets,
and stars rising and setting, whirling about the pole; will show the
annual motion of the sun with the months swiftly passing and the
planets tracing their intricate paths; and finally, there will be an
alternative course, either taking the audience to the southern hemis-
phere to see the southern sky with the Southern Cross, or toward
the North Pole to view the Midnight Sun, experience the six months'
day and six months' night with the aurora playing above.
Should you arrive during a lecture you may occupy the time in
the museum halls by examining the celebrated collection of ancient
and modern astronomical instruments. The Planetarium is under
the direction of Dr. Philip Fox.
TERRAZZO PROMENADE
TERRAZZO PROMENADE. Approach to the Planetarium from
Planetarium Bridge. The esplanade, of brass-stripped terrazzo
mosaic, consists of two promenades, each 19 feet wide, between
which is a series of shallow fountain basins, each basin in mosaic
design depicting a month of the year. The promenade is built by
the National Terrazzo and Mosaic Association to remain perma-
nently in its place.
FOODS AND AGRICULTURE BUILDING
FOODS BUILDING. This building, 658 feet long, is an example
of the most modern type of exhibit building. Architects are E. H.
Bennett and Arthur Brown, Jr.
Displays of foods, both in their raw state and ready for the table,
of farm machinery, food manufacturing processes and food distribu-
tion, are seen here.
INTERNATIONAL HARVESTER BUILDING
FARM MACHINERY HALL, at the north end of the Agricul-
tural building, exhibits the latest types of tractors, cultivators, corn
pickers and other farm machines. A series of dioramas, accurate
copies of antique machines and motion pictures depict a century
of farm history.
A mechanical cow that moos, moves, breathes and continuously
gives milk, is part of the dairy exhibit. A twine-manufacturing dem-
onstration uses transparencies and machines in slow motion to show
every operation from the time the hanks of fiber are received from
Yucatan or the Philippines until the 8-pound balls are ready for
shipment to American grain growers.
A driverless radio-controlled farm tractor is demonstrated in an
outside plot just west of the building.
r 66 1
THE FOODS BUILDING
Entering the main exhibit hall, we learn how breakfast food is
made. Working machines carry the grain from its raw to finished
state. Other features tell the story of biscuits and cereal foods.
A canning demonstration shows the housewife how to can her food
at home in tin. Pressure cookers and sealers are also shown. An
exhibit of honey and other bee products features a hive of real bees
working under glass. A series of photographs of tuna fishing is
background for a display of canned tuna and sardines.
Various ways to preserve fruits and vegetables, meats, poultry,
game and fish, by pressure cooker, oven, hot water bath, cold pack
and open kettle, are demonstrated. A new method of coffee manu-
facture is demonstrated.
Sugar and salt are the subjects of adjoining exhibits that show
how little most of us know about the things we use at every meal.
A nine-story open front model of a sugar refinery is one item in an
exhibit that tells the history of sugar manufacture. Greatly enlarged
crystals of table salt are seen behind a large magnifying glass with
transparencies showing other uses for this salt on either side.
A new fruit-flavored pectin is made while we watch, and samples
are distributed. Prune juice as a beverage is featured in a display
of prunes and apricots, fresh and packaged.
Automatic Soft-Drink Bottling Plant
Beneath a crystal waterfall, a bottling unit demonstrates the com-
pleteness of automatic production. Bottles in rows go through five
baths in caustic soda solution and four rinsings and are then con-
veyed to two revolving fillers. As they travel around the smaller
circle, each gets a shot of syrup and steps aboard the larger circle
to be filled with carbonated water, capped and taken away on the
conveyor.
The unit fills 148 bottles per minute and is tended by three inspec-
tors— a man who examines the bottles for chips as they come out
of the washer, and two girls who look through magnifying lenses
at the passing parade of filled bottles.
Gaily covered murals of hop pickers at work in the Bavarian hop
fields cover the walls of an inviting lounge.
WILSON COMPANY EXHIBIT, ROOF GARDEN
AND TERRACE
A mechanical bacon sheer with a capacity of 1,000 pounds an
hour is shown in action. Girls in spotless uniforms wrap and pack
the bacon as it flows from the machine.
A display of packing house products includes soap and cosmetics,
gelatine, insulating materials, glue and tallow, as well as animal and
poultry foods. Above this exhibit are a second floor terrace res-
taurant and a third floor roof garden.
[67]
Under a dome in the center of the building a scientific demon-
stration shows the effect on the human system of coffee in different
conditions. Packaged coffee and other food products are exhibited.
Demonstrators illustrate a simplified method of making fancy-
shaped patty shells, waffles and similar dainties. Glass coffee makers
and a visible high-speed electric broiler are shown. There are dem-
onstrations of a stain remover. A new type of cooker, developed in
Germany, is seen in operation.
In a spacious lounge, visitors may rest or examine a collection of
old books on the subject of food production.
Foods from Foreign Lands
Fish from Alaska, olives from Spain, pineapples from Hawaii,
fruits from California, beef and dairy products from all parts of
America, gathered for distribution to the world's dinner table, are
shown with an illuminated world map. There is a recorded voice
accompaniment and seven dioramas of farm and fishery scenes.
Smartly uniformed girls demonstrate the art of packing stuffed olives
into glass jars.
Jars of almost every conceivable kind of of preserves, from apple
jelly to rattlesnake meat, are displayed in an exhibit of home canned
foods entered in the 1933 International Home Canning Contest.
Jars from every state in the Union and from nearly every foreign
country are included.
In a glass oven, central feature of a candy-making demonstration,
nut-meats are baked like potatoes and when done are taken out and
buttered, also like potatoes. This process replaces the customary
method of boiling nut-meats in grease. Across the aisle, girls show
how easy it is to make ice cream and gelatine desserts at home. We
may watch food being cooked in a new type of pressure cooker.
''Untouched by human hands," Philadelphia cream cheese is man-
ufactured, wrapped and packaged by automatic machinery. The
display is enclosed in plate glass so that every operation is clearly
visible. Nearby is an exhibit of models showing the latest develop-
ments in automatic merchandising machines.
Grain is literally shot from guns in an action display of the manu-
facture of a cereal breakfast food. A colored mammy making pan-
cakes and a kilted Scotch lassie baking scones, demonstrate two uses
of cereal products.
Story of Spices
At the top of the next exhibit is a huge reproduction of a bottle
of salad dressing. Into it on one side march natives carrying spices,
and out of it on the other side come mammoth salads, sandwiches
and other foods that may be prepared with the dressing. Fifteen
dioramas, cut into a map of the world, show where and how the
[691
spices are obtained. In a lounge at the back, pictures painted in
oil on velour depict the story of spices and other foods.
Maple sugar from tree to table is the subject of a display of maple
sugar products. A scientific display shows the farmer how to test
his soil for acidity or the presence of phosphates, so that he may
know how to treat it to secure the maximum productivity.
ILLINOIS AGRICULTURAL BUILDING
Efficient farming is the theme of the exhibit of the agricultural
department of the University of Illinois. A forty-foot relief map
shows a typical quarter section farm 100 years ago, 50 years ago,
and today. The farm of a century ago included sixty-one acres of
timber and twenty-one of swamp. Fifty years later, the farm had
been ditch-drained but the soil was being worked out. In its present
state the land is tile drained, the stream straightened, fields laid out
in equal sizes for crop rotation, and buildings planned for business-
like operation.
Contrasting rows of small, feeble corn and tall, luxuriant plants
show the benefit of fertilization. A model cattle feeding area is
shown, with recommendations for the crops and space required for
beef growing. An uneconomical, muddy hog field is contrasted with
the grass pasture and clean buildings required to rear swine
profitably.
Restaurants in the Agricultural Building:
♦Swedish Produce Lunch Counter. Scandinavian foods and
beverages.
♦Wilson Terrace, on the second floor, and Wilson Roof Garden.
Steaks and chops are specialties.
♦Polly Grill. Lunch counter.
♦Billboard Grill. Indoor, self-service, featuring plate lunches and
hot sandwiches. Lunch counter.
♦MILLER'S HIGH LIFE RESTAURANT. Table d'hote and a la
carte service. Indoor dining room and outdoor tables. Sea foods a
specialty.
BEACH MIDWAY
MIDWAY. Amusement center of the Exposition, where brilliant
color mingles with blaring sound to form a fitting background for
the happy faces of carefree merrymakers. Here, along the wave-
lapped shores of Lake Michigan, are gathered together all the time
honored features of the carnival, modernized with myriad improve-
ments from the laboratories of science and dressed in the latest
creations of modern art.
Here, too, are thrilling rides, "dangerous, daring and death defy-
ing" if the seductive shouts of the barkers are to be believed. But
every feature is equipped with the most modern safety devices.
[70]
The Beach Midway
tAt the entrance stand two Ferris Wheels. Nearby is the Forte
Slide where mats are provided for the journey down a spiral cause-
way around the outside of a towering cone.
t Around the Auto Scooter we may bump others from their course
and attempt to keep from being bumped ourselves. In King Solo-
mon's Temple is a model of the original temple and a lecturer
[711
Along the Midway
explaining its marvels. Here are also housed the Mechanical Circus,
a miniature three-ring circus, complete from elephants to clowns and
all mechanically operated; and the Freak Animal Show, comprising
some 30 animal monstrosities.
flf you can hit a target with a baseball, you will drop the Swanee
River Boys into a pool with a fierce-looking mechanical alligator. A
Shooting Gallery with moving targets is near.
tAt the Animal Fair, 500 lions, tigers, monkeys and other animals
and reptiles are exhibited in their native settings. No bars interfere
with your view of these jungle beasts, which are behind a wide moat.
Frank ("Bring 'em back alive") Buck and a corps of native helpers
will describe the animals. Many of them were actually captured
by Mr. Buck, and have been seen in his motion pictures.
f Children may guide the Winston Racer automobiles around a
curving walled track. Near are the' galloping chargers and glittering
chariots of the Carousel.
Down Lost River
f A trip down the Lost River takes us in an explorer's boat to the
world of a million years ago. Through a waterfall we go straight
into a mysterious jungle. The 80-foot brontosaurus is the first of
a host of animated prehistoric animals we encounter during the
journey.
fThe Torture Show exhibits man's ingenuity through the ages in
devising ways of punishing his fellows. The World Beneath — an
illusion show — takes us for an imaginary excursion into the bowels
of the earth.
r 72 ]
The Dutch Village
yThe Bug Ride is a wavy trip inside a canvas caterpillar over a
circular track. The Catapult, a flat ride, spins us around and around
in our round basket car. The all-steel frame of the Cyclone Coaster
insures perfect safety during its breath-taking dips.
fin the Motordrome motorcyclists defy death by riding up the
side of a steep wall.
Villages
yDUTCH VILLAGE. Realm of windmills, dykes, tulips and
canals. This reproduction of a typical Netherlands fishing village
contains a large windmill in full operation, a canal running through
the streets and a drawbridge such as is seen only in Holland.
Visitors may first view a Holland farm house with its immaculately
kept cow-stable opening into family living quarters. Here they can
see trim tile-lined mangers for the cattle and appointments that seem
good enough for human guests.
Out of doors, the eye meets a riot of colors — rich blues, vivid
greens and magenta, with red tile roofs and shutters of brilliant hue.
Red-coated Edam cheeses are manufactured and marketed by vil-
lagers in boats floating through the canals of the picturesque
community.
*Dutch restaurant. Table d'hote and a la carte. Indoor and out-
door. Orchestra and dancing by guests.
fSTREETS OF SHANGHAI. Pagoda towers, eight stories high
and painted in brilliant hues, mark the entrance to this colony of
typical Chinese buildings of bright Mandarin red, jade green, loud
Chinese yellow, blue and gold.
The streets of shops and theaters are lighted by thousands of
bright-colored Chinese lanterns. Within the shops are rare silks,
jades, bronzes and porcelains, sent from San Francisco's "China-
[73]
The Streets of Shanghai
town." Visitors may watch a noodle factory in full operation and
learn how bean sprouts, indispensable ingredient of Chinese cooking,
are grown.
Native merchants and craftsmen are seen at work. Every
employee of the village is garbed in native costume to keep the
Oriental atmosphere intact.
An art gallery displays old Chinese masterpieces and a model of
a temple to Confucius. In booths, Chinese artists will sketch por-
traits of visitors.
*Chinese restaurant, indoor and outdoor. Table d'hote and a la
carte. Also cafeteria. Orchestra and dancing by guests.
Other Midway restaurants:
* MIDWAY BEACH CAFE— a la carte. Indoor and outdoor.
Orchestra, dancing by guests, 6 p. m. to closing. Floor shows, 9
p. m. to closing.
^MEXICAN NIGHT CLUB. Mexican orchestra, dancing by
guests and a floor show of Mexican talent.
U. S. GOVERNMENT BUILDING
U. S. GOVERNMENT BUILDING. Together with the connect-
ing States building, the Government building is a striking example
of the new architecture. Designed by Edward H. Bennett, the struc-
ture consists of a central dome surrounded by three pylons repre-
senting the three branches of government: Executive, Judicial and
Legislative.
Here Uncle Sam reports to the public on what the Federal Gov-
ernment is doing for its citizens.
[74]
Used by Post Office Bandits
Entering the building by the central ground floor entrance, we
find the alcove of the Post Office Department on the left. Displayed
statistics show its growth. Starting with 75 post offices in 1789, the
number increased to 10,127 in 1833 and is 47,642 at this time.
An enticing gold brick, worth — if genuine — $30,000, lies on a
velvet cushion to show how the Post Office hunts down swindlers
using the mails. Card painting and embroidery outfits sold by ''earn
money at home" swindlers, and samples of form letters with which
they refuse to accept any of the work done, are part of this instruc-
tive display.
Tragedy underlies the exhibit of quack remedies stamped out of
existence by the Department.
Machine Guns and Dead Letters
There is a case of machine guns and revolvers with rogues' gallery
portraits of mail-car bandits captured and convicted. Figurines of
Christ on the cross between two
thieves, all enclosed in a quart
bottle, are part of a museum of
strange articles found in pack-
ages in the Dead Letter Office.
The Great Seal of the United
States, reproduced in colors, is
the central figure of the State
Department exhibit. A collec-
tion of historic documents in-
cludes the peace treaty with
Great Britain signed in 1783,
and the treaty with Germany.
Three murals shown by the
Office of Education portray the
school of yesterday, today and
tomorrow. ln thc Game Conservation Exhibit
[75]
U. S. GOVERNMENT BUILDING FROM SCIENCE BRIDGE
[76]
The Farmer's Foe
Western yellow pine logs, four feet thick, with a quarter hewn
out to form benches with backs, invite visitors to rest in the space
of the National Parks Service. There we see a glacier — the Nisqually
— on the side of Mt. Rainier in a lifelike diorama.
A model of Boulder Dam in its mountain setting, shows surplus
water from the lake rushing down through the dam's spillways and
spurting out in jets into the canyon below.
Baskets and trays, rugs, pottery and jewelry are shown in the
Indian Affairs exhibit to illustrate the arts and crafts of the Indian
school system.
In the Hawaii exhibit is the entrance to a grass hut. Large cocoa-
nuts are piled near a wooden mixing trough, polished glistening
brown by use and with two grotesque carved heads for handles.
Game Conservation
Deer and wild fowl, in a natural forest background, illustrate
game conservation. A model of a forest in a continuous rainstorm
shows the great sponge formed by the earth and root mass under-
ground preserving the water.
The Department of Agriculture occupies a large space to exhibit
the high lights of its important work. Before a natural size cornfield,
with real stalks and ears, are grasshoppers so thick they hide the
wood on the fence posts, ready to move in and destroy the crop.
Soil chemistry, terracing and contour ploughing to control erosion,
how to pack apples, food inspection, agricultural engineering, how to
breed and feed animals, dairying, economics of marketing, price
analysis, standards of products and management of income, are
subjects of exhibits.
Measure the Weather
Stop at the weather map and try the apparatus on the table.
[77]
Making Money
Touch a button and lights show the direction of the wind while the
anemometer records its force. Touch another button and read the
intensity of the solar radiation at the moment.
How the government helps its unemployed citizens in their search
for work is demonstrated in a model office of the U. S. Employment
Service, which was established in 1933.
Here we see how the applications of unemployed men and women
are handled, and the efforts made to find suitable jobs for them.
The workings of a central clearing house through which each em-
ployment office is kept informed of labor conditions in all parts of
the country, are shown, as are the special veterans' and farm
placement services.
Other Department of Labor exhibits show how the department
supervises alien immigration and naturalization, mediates labor dis-
putes, collects and distributes information on all subjects connected
with labor, and otherwise fosters the welfare of wage earners.
Exhibits of the Children's Bureau show the government's activi-
ties in behalf of child welfare, through supervision of orphanages
and juvenile courts, control of employment of boys and girls, and
studies of the causes and treatment of children's diseases. The
Women's Bureau demonstrates its work.
[78]
The Gatling Gun
Brilliant blue and
white panorama of pic-
tures of merchant ves-
sels in the Shipping
Board exhibit is back-
ground for the figures
that 83.8 per cent of our
foreign trade was car-
ried under the American
flag in 1833. In 1903 the
proportion was down to
9.6 per cent and now it
is 34.7 per cent.
The Veterans Admini-
stration exhibits baskets,
leather work, silver, ta-
bleware, carvings and
other work of patients in occupational therapy. Maps and statistics
tell the story of the work.
How Airplanes Are Tested
Working model of the largest wind tunnel in the world, that at
Langley Field, Virginia, which can test a full sized airplane, is in
the show of the National Advisory Committee on Aeronautics. A
working model, twenty feet long, shows the operation of the 2,040
foot tank at Langley Field used to test a plane's behaviour in water.
Wood cuts of the Government Printing Office in 1861, when it was
established by Congress, are contrasted with half-tone illustrations
of its modern work-rooms and machinery today in the exhibit of this
department. Displays of ink and papermaking, fine book binding
and typography are shown.
The U. S. Army exhibit is purely of peace projects of the Army
Corps of Engineers. Diorama relief map of the bend of the Mis-
sissippi river at Carruthersville, Mo., shows various types of embank-
ment, concrete dikes, pile dikes, rip-rap bank and grassed levee.
Large model of a lock dam on the Ohio river uses real water. A
center of interest is a huge relief map of the proposed Nicaraugua
canal.
Playful pink and green lizards, six inches to a foot long, scamper
around a section of desert reproduced by the Smithsonian Institution.
Rare volumes and Braille books for the blind are shown by the
Library of Congress.
The exhibit of the Bureau of Prisons simulates a prison cell, with
bars and heavy doors enclosing its space. Models and photographs
show how Uncle Sam cares for his involuntary guests.
[79]
Crime Detection
Finger-printing is a leading feature of the exhibit of the Bureau
of Investigation — American equivalent of Scotland Yard. Apparatus
used by the expert is shown. Changing figures like those on a giant
speedometer show finger prints being added to the files in Wash-
ington at an average rate of
2,200 daily. An expert from the
department i s taking finger
prints at a desk.
Opium layouts, pipes, scales,
lamps and the ingenious ways
dope peddlers and addicts have
of concealing the drug are
shown by the Bureau of Nar-
cotics.
How animals and birds carry
diseases to humanity is shown
by the Public Health Service.
Rats — endemic typhus fever ;
parrots — psittacosis; rabbits,
woodchucks, chipmunks, grouse
— Rocky Mountain spotted
fever; these are some of the
offenders.
A modern 140-ton coin press,
stamping every kind of coin
issued by the U. S., is shown
by the Bureau of the Mint, in
comparison with a hand screw
press used to make our first
coins. The Bureau of Engrav-
ing and Printing exhibits the
old hand press and the modern
electrical unit which prints
U. S. Government Building Towers money, securities and stamps.
United States Navy
Sea power, decisive factor in wars from the time of the Greeks.
is keynote of the Navy exhibit, given in a series of moving charts.
A fleet of ship models showing the development of our navy, is
led by the Bonhomme Richard, in which John Paul Jones took the
Serapis. The U. S. S. Constitution is next, followed by the Hartford,
flagship of Admiral Farragut, the Monitor and the Chicago of 1883,
first cruiser of the new steel navy. Models of the modern types of
cruiser, destroyer, submarine, airplane carrier and battleship are in
the parade.
[80]
Transparent photographs and moving pictures show battle prac-
tice and airplane maneuvers, life of cadets at Annapolis, and the
training of Navy recruits.
Commanding items of the Marine Corps exhibit are a stand of
flags famous in the annals of the corps and a case of citations
received by the Marines during the Great War.
Marine Corps operations around the world are shown by a relief
map and moving pictures showing the Marines at their job in Haiti,
China, Nicaragua, Cuba and other scenes of action.
A diorama of a typical seaport in the Lighthouse Service exhibit
shows the navigational aids in use by day and night. A series of
lighthouse lenses includes the earliest type of bullseye lense, and the
latest type Fresnel lense with its concentric prisms.
Lights turned on and off by photo-electric cells mark the highest
efficiency of the light beacon, but we are shown a still greater advance
— radio beacons by which under any conditions of light, darkness
or fog the shipmaster can get his exact position.
Counting the Population
At the Census Bureau space we see just what the population of
the United States is at the moment we are standing there. It is
registered on a giant dial which shows one added every thirty-seven
seconds. There is a birth every fourteen seconds and a death every
twenty-three seconds. One immigrant arrives every fourteen minutes
and one emigrant leaves the country every five minutes.
A flowing stream, stocked with fish, is in the back of the Fisheries
Bureau exhibit. At either end of the stream are devices enabling
fish to get over dams to spawn in a stream's head waters.
A museum of working models that inventors have submitted to the
Patent Office includes models of reapers, harvesters, potato diggers.
a railroad locomotive — date July 29, 1837, cannon and machine guns.
Among framed copies of patents issued are "T. A. Edison, No.
200,521, Feb. 19, 1878, Phonograph, or Speaking Machine." "T.
A. Edison, No. 223,898, Jan. 2 7, 1880, Electric Lamp."
With paintings, motion pictures and working models the Bureau
of Mines demonstrates its work in making mining safer and more
efficient.
Safety at sea is the theme of the exhibit of the Bureau of Naviga-
tion and Steamboat Inspection. Life preservers, fire extinguishers
and model life boats are shown.
Charts, pictures and maps in the exhibit of the Bureau of Foreign
and Domestic Commerce show how economic data are collected and
interpreted for the benefit of American business.
Guiding Aerial Traffic
Keeping a flying course by radio beam signals is illustrated in
the Department of Commerce aeronautics exhibit. The visitor may
[81]
On the Stairs of the U. S. Building
manipulate a model plane on a theoretical air lane.
A revolving airways beacon of 1,900,000 candlepower swings its
overpowering ray. Weather reports are continually coming in on a
teletypewriter. There are two cases of model planes.
The Coast and Geodetic Survey illustrates its work by a diorama
of a harbor in which the Survey is carrying on fifteen different chart-
ing operations.
At the end of the last hall we find the Bureau of Standards. Here
are operations of interest to everybody. Different types of sole
leather are tested for wear resistance against a revolving grindstone.
Paint is tested for resistance to deterioration caused by water and
light. Two model automobiles, mounted in a wind tunnel, demon-
strate the amount of power wasted in overcoming wind resistance.
STATES BUILDING
STATES BUILDING. This great quadrangle, enclosing the Court
of States, composes a series of exhibit halls in which are seen the
exhibits which various states of the United States have sent to the
Exposition. Also in the quadrangle is the exhibit of the Republic
of Greece and a French exhibit.
The Court of States is the scene of outdoor meetings, band con-
certs and ceremonies.
Arizona, California, Florida, Georgia, Illinois, Missouri, New
Mexico, Ohio, Oregon, South Dakota, Tennessee, Washington and
the city of Chicago are in the states' exhibits in which the displays
of Puerto Rico and the Virgin Islands are included.
[82]
In the Florida Exhibit
ARIZONA
An adobe trading post, typical of the old Southwest, is the domi-
nating feature of the Arizona exhibit. Here, against a background
of rugs, pottery and baskets, novelties of copper and silver, petrified
wood and cactus curios, Indian craftsmen are seen at work. A silver-
smith hammers his metal into a setting for a blue turquoise. A potter
moulds his clay into bowls and vases. A rug maker and a basket
weaver demonstrate their skill, and a real singing cowboy completes
the picture.
Burnished copper ceiling shows Arizona's principal mineral. An
eight-foot band of the same material circles the walls. In this band
are set 36 transparencies of the scenic beauties of the state. On the
upper portions of the walls are seven murals portraying Arizona's
history, painted by Lon Megargee.
Outside, at the rear of the exhibit hall, is a desert garden, where
36 varieties of cactus may be seen growing in a desert setting.
CALIFORNIA
"Redwood Grove," center of the California exhibit, is approached
through a twelve-foot arch through a redwood log. Between the
redwood trunks of the grove are murals of California history and
dioramas of summer and winter sports.
Through another redwood trunk you go into the Spanish court
where twenty-eight foot windows of one of the buildings reveal a
diorama of Los Angeles. An amazing display of fruit is in the
foreground.
A little further on is another huge diorama — of San Francisco,
showing the Golden Gate and Oakland bridges. The redwood and
the pine associations have halls showing uses of their woods. In
every available space is a diorama or an exhibit of fruit products.
[83]
In The Court of States
FLORIDA
A Spanish court is here, its blue sky crossed by a flight of"
white ibis.
Dioramas of scenic spots, 15th century cannon, mission bells
treasure chests and barnacle incrusted anchor from St. Augustine
lead to a display of strange fruits. Papaya, like cantaloupe except
that papayas grow on trees; Chinese star fruit, with shiny pink shells
like shrimp; mangoes; white seporte, like crab apples; avocadoes
and long green and white striped Chinese squash.
In a garden adjoining the indoor exhibit are dozens of different
kinds of palms; lilies float on a lily pool; orchids grow on old trees
and stumps just as they do in the Everglades. A pair of tame pink
ibis are allowed the run of the garden.
With the better known citrus fruits: grapefruit, oranges, lemons
and limes, is seen the calamondin, which is about the size of a lime,
has a skin like a tangerine and is more acid than a lemon.
GEORGIA
Mocking birds singing amid the pink blossoms of a Georgia peach
orchard greet the visitor to the exhibit of this state. From the rear,
in a realistic cotton field, a quartette of darkies is heard singing old
negro spirituals.
The first gold mined and minted in the United States is part of an
exhibit of marbles, clays and minerals. * A display of farm products
includes a gigantic stalk of cotton, containing 710 perfect bolls.
University of Georgia, Wesleyan College, the Georgia School of
Technology and the Martha Berry school for mountain boys and
girls cooperate in an educational exhibit.
[84]
Paintings of Warm Springs show the home of President Roosevelt
and the patients' pool. Other exhibits include a display of wild
turkeys and other game, models of the Indian mounds at Macon,
demonstrations of paper-making from Georgia pines and a display of
textiles and other manufactured products of the state.
ILLINOIS
Illinois has taken one of the large halls and entrances for a display
of mineral, agricultural and industrial wealth, as well as its less
commercial activities in the fields of public welfare and education.
Exhibits of the University of Illinois occupy a large part of the
space. A model of the university has for background a group of
renderings and plans from the university's school of architecture. The
school of engineering and the mathematical and chemical depart-
ments are represented, along with some of the less technical phases
of university life.
MISSOURI
The Missouri exhibit is set in a grove of slender tree trunks that
go up to the two-story ceiling on which leaves are painted. The old
times are brought back by a few sections of old "worm fence" beside
a running stream. Near it is a Taney County pioneer log cabin.
Painting of a simple cabin illustrates Missouri's first settlement
in 1700. The first state capitol at Jefferson City is background for
a river-front scene of slaves, overseers and merchants.
Behind an antlered stag are views of woods and parks and a poster
giving the game laws. A cavern with authentic stalactite and stalag-
mite formations is part of an exhibit of minerals and mining.
Bronze figures of Tom Sawyer and Huckleberry Finn adorn a
niche devoted to Mark Twain. A portrait of Eugene Field, born in
St. Louis in 1850, hangs above a stanza from "Little Boy Blue." A
bust of Dr. A. T. Sill, who founded osteopathy at Kirksville, is
shown.
Work of the Mississippi Valley Committee:
Work of the Mississippi Valley Committee is shown in an exhibit
sponsored by the Department of the Interior of the U. S. Government.
NEW MEXICO
A crude adobe dwelling, typical Pueblo Indian adobe, is at one
side of the New Mexico exhibit hall. At one end of the house a
tapaste — overhead hay rack — shelters an old Spanish wagon with
wooden wheels, a wooden plow, ox yoke and other crude implements.
Inside, a Navajo woman weaves rugs on a hand loom; a Pueblo
woman fashions pottery, and a Navajo silversmith moulds the metal
with his crude tools.
A two-story modern dwelling at the end of the hall shows how
[85]
A Meeting in the Court of States
architects have made use of the Pueblo style of building. In a
natural display of lava-rock, potash deposits and white sands, cacti,
chimisa brush and bunch grass are growing.
On the floor in the center of the hall a Navajo sand painter drib-
bles the naturally colored sands through his fingers to create Indian
pictures. There is a display of prehistoric Indian relics and of
swords, side arms and spurs worn by the Spanish conquistadors.
OHIO
The state's history is the subject of the Ohio exhibit. The entrance
and hall are surrounded with mural paintings and you may study
them seated at ease on long walnut settles.
On the back of each settle, in front and behind, is lettered a terse
paragraph from Ohio's story. La Salle took possession in the name
of France in 1682. Celeron de Bienville buried six lead plates
declaring "renewal of possession" along the Ohio and Miami rivers
in 1749. The Underground Railroad. Simon Kenton forced six
times to run the gauntlet by the Indians.
U. S. Grant was born near Sandusky, O. Six other Ohio pres-
idents whose busts look down on you went to the White House from
this state. They are James A. Garfield, Rutherford B. Hayes, Ben-
jamin Harrison, William McKinley, William Howard Taft and War-
ren G. Harding.
OREGON
Scenic beauties of the Columbia River Highway are a background
of the Oregon exhibit. The state's great lumber and fisheries in-
dustries and its fruit production are shown in a series of displays and
[86]
mural decorations which stress the appeal of Oregon to the tourist
traveler, the homeseeker and the investor.
PUERTO RICO
Native palms separate the government and commercial exhibits in
hall occupied by Puerto Rico, which is decorated in Spanish style.
In the governmental section the agricultural progress of the island is
shown by exhibits of sugar cane, tobacco, coffee and native fruits
and vegetables. Educational progress and the development of
sanitation and disease control are illustrated. The construction of
roads, power plants, public buildings and communications under
government supervision is shown.
Cigar makers demonstrate the manufacture of Puerto Rican cigars
amid a display of linen suits, straw hats, citrus fruits, mahogany
furniture, baskets, pottery and other native products. Lingerie and
table linens display the fine needlework and drawn work for which
Puerto Rican women are famed.
*Native coffee and fresh cocoanut milk are served by Puerto Rican
girls. A native orchestra will play native tunes.
SOUTH DAKOTA
Across the rear of the South Dakota exhibit a cyclorama takes us
on a swift trip about the state. Peaceful farm and water scenes are
in contrast with the rugged scenery of the Bad Lands and the Black
Hills.
South Dakota's mining activities are represented by a 12-foot slab
of polished marble and a display of minerals and semi-precious
stones. Early-day placer mining is shown by a diorama.
A model of Mount Rushmore shows the progress of the work on
the gigantic memorial that Gutzon Borglum is carving into the
mountain side. Sportsmen will be interested in the extensive exhibit
of heads of deer, mountain sheep, buffalo, elk, and antelope. Game
birds and fish are displayed and buffalo and animal hides are tacked
to the walls.
TENNESSEE
Smoky Mountain and other scenes of beauty and grandeur in
Eastern Tennessee are shown in the state's picturesque exhibit. Of
great interest at this time is the development shown as the result of
the operations of the Tennessee Valley Authority in its power
projects, new communities and creation of a new industrial and agri-
cultural region.
WASHINGTON
The Washington exhibit is devoted largely to a display of the
state's many natural attractions.
A specially lighted diorama of Rainier National Park, showing
Emmons Glacier, largest in the United States, is a prominent feature.
[87]
Seattle, Tacoma, Spokane, Walla Walla, the Yakima and Wenatchee
valleys are some of the subjects of murals done in enlarged colored
photographs.
A relief map shows Puget Sound, the Olympic Peninsula and the
Cascade Range. There is a model of the Grand Coulee Dam in the
Columbia River Canyon, first unit of a 2,000,000 horse-power proj-
ect on which the government is spending $63,000,000.
A fir timber 28 feet long, 3>y2 feet wide and zy2 feet high is dis-
played in an exhibit of Washington's most important industry,
lumber. Specimens of ores illustrate the mineral wealth of the state.
WEST VIRGINIA
All wood-panelled in woods grown in the state is the West Virginia
hall. The floor is red oak. Lower half of the walls is dark walnut and
upper half Butternut or white-walnut. The ceiling is maple and chest-
nut. Dioramas show the scenic beauties of the Blue Ridge. First
battle of the Revolutionary War, fought at what is now Point Pleas-
ant, W. Va., in 1774, is a mural subject. Another is the first land
battle of the Civil War at Philippi in 1861.
VIRGIN ISLANDS
A house made of cocoanut leaves is set in a tropical garden in the
center of the Virgin Islands exhibit. Palm trees twenty feet high,
pineapples and other native plants growing along the banks of a
blue pool reproduce a typical island scene. Wall maps and mural
paintings give further views of these Caribbean islands that are the
latest additions to Lmcle Sam's insular possesions.
The reed work for which the islands are noted is demonstrated by
native girls who weave the reeds into mats and baskets as we watch.
Linens and lingerie show the fine needle work of the native women.
Cigars, rums and cordials and liqueurs are shown with an exhibit of
juices of native fruits, the pineapple, wild orange and guanabana.
which has a flavor somewhat like that of a peach or apricot, are
displayed.
PAVILION FRANCAIS
In the Pavilion Francais are displayed the jewelry, cosmetics, tex-
tiles, laces, silks and other products of France.
French champagnes, wines and liqueurs are displayed in quantity
and variety. There is an historical collection of French publications
and a large exhibit of modern books and magazines.
Paintings by French masters are shown in a display that includes
work of contemporary artists. There is a collection of tapestries and
an exhibit of modern and antique furniture.
*Armenonville restaurant. Indoor and outdoor tables. Table
d'hote and a la carte. Orchestra and dancing by guests, afternoon
and evening. Floor shows occasionally. Minimum charge after
6 P. M.
[88]
The Armour Building
REPUBLIC OF GREECE
The story of a century of progress in Greece is the theme of the
exhibit sponsored by the Republic of Greece. Paintings, statues,
photographs, models and dioramas show the development of the
country. The hall is decorated in classical fashion.
A commercial exhibit of Greek products includes silks, Grecian
marbles, olives and olive oil, figs and raisins, brandies and wines,
Greek tobaccos and cigarettes.
*Greek restaurant. Indoor and outdoor tables, table d'hote and
a la carte service. Also grill and lunch counter. Orchestra, dancing
by guests and floor show.
CITY OF CHICAGO
Chicago Civic Center, official headquarters of the City of Chicago
at the Exposition, is primarily a rest spot, equipped with comfort-
able chairs, and with attendants who will give information about
Chicago. Historical pictures on the walls and movies of the work of
the city in education, parks and playgrounds, health and other fields
are the exhibits.
PARK EXHIBIT
Adjoining the lounge is an extensive exhibit of the handicraft
activities carried on in the park centers of the Chicago Park System.
Model airplanes and kites, ship models and other work of the juve-
nile and adult classes is displayed and there is a demonstration of
how instruction is given.
* Walgreen Restaurant. Soda fountain, lunch counter and table
service.
Note: At the time of going to press the list of exhibiting States
was incomplete. Later edition will contain full list.
SOCIAL AGENCIES: Two cabins, one occupied by the Boys'
Clubs of America; the other by the Girl Scouts, Campfire Girls,
YWCA and Girls' Clubs. Here are displayed samples of handiwork
[89]
Hiram Walker Exhibit and Canadian Club Cafe
and groups may be seen at work at indoor and outdoor activities.
EAST SKY RIDE TOWER. Island end of the Sky Ride. Obser-
vation platform and cars may be boarded here, the same as from
the West Tower.
Army, Navy and Marine Corps Area
U. S. ARMY, NAVY AND MARINE CORPS. Composite camp
of details of 100 sailors, 100 marines and 100 infantrymen, an army
and a marine band, and smaller details from other branches of the
U. S. Military service are encamped here throughout the Exposition.
They participate in parades, furnish escort for distinguished visitors
and give frequent band concerts.
*SCHLITZ CALIFORNIA GARDEN. Restaurant, a la carte.
Indoor dining room and outdoor tables. Orchestra.
SCIENCE BRIDGE. Crossing the lagoon at 16th street.
ARMOUR EXHIBIT
ARMOUR: South from Science Bridge over the South Lagoon.
The pier includes a circular restaurant, an open plaza and three
large exhibit halls.
A large mechanical map in the center of the first hall of the
building illustrates how Armour and Company products are dis-
tributed in the United States. In the second hall, exhibits of by-
products show how residue materials, long considered waste, are
utilized for many valuable products. Third hall is a home economics
exhibit of the various kinds and uses of fresh and prepared meats.
New processes in handling meat, particularly refrigeration, are
shown. Giant murals cover the walls of each of the three halls.
At the south end of the building is the solarium restaurant with a
view of the lagoon. Beyond the glass circle of the restaurant, an'
open plaza extends over the water, with chairs and benches and a
boat landing.
* Restaurant features Armour products.
[90]
HIRAM WALKER EXHIBIT
WALKER EXHIBIT: Like a gigantic dragon fly resting on the
surface of the water, this terraced pier extends northwest from the
center of Science Bridge into the North Lagoon. Here is housed
the display of Hiram Walker & Sons. Model of a modern distillery
shows all the processes in whiskey manufacture from raw grain to
packaged product. An historical display gives the history of this art.
*CANADIAN CLUB CAFE occupies the first floor of the 350-foot
pier with a brilliant modernistic restaurant, and dancing floor. Well
known orchestras furnish music afternoon and evening for up-to-date
floor shows and dancing by guests. Outdoor terraces above the
lagoon have tables and chairs.
HALL OF SOCIAL SCIENCE
HALL OF SOCIAL SCIENCE. Entrance to this building is ap-
propriately at end of Science Bridge from the Hall of Science
to the Island. Above the entrance you see four pylons decorated
with symbolic figures inspired by Hindu mythology. Leo Friedlander
is the sculptor. The figures from left to right represent: Fire,
Light, Darkness and Storm.
The struggle of knowledge to bring order to social life is the theme
of the exhibits in the Hall of Social Science.
"A City Dump" of the present day is an illustration of the records
that civilizations leave for future ages. Here, in the cross section
of the dump, you may see a horse-shoe, a high-boned corset, oil
West Entrance to the Hall of Social Science
[91]
lamps, an old typewriter, solid flatirons, cast-iron statuettes, high-
buttoned women's shoes, a phonograph horn, an old Ford radiator,
a broken cuspidor, old radio vacuum tubes.
A reproduction of a Cro-Magnon cave in France, with the draw-
ings and carvings left on the walls by the cave men, shows a further-
back record of early culture. Reproduction of three ages of Indian
mound-builders in America is shown by a cross section from a mound
with skeletons buried at different levels. A relief map of the United
States shows different aboriginal ways of life.
Development of intelligence is shown by an exhibit beginning with
comparative skulls of great apes and primitive men. Growth studies
of the brain show changes in its size and power. A mural painting
shows the population increase in three racial groups and the chances
of each in length of life.
Two American family groups show the transition from the home
industries unit to the modern family. A long automobile in front
of a de luxe apartment house is contrasted with a family group in
a country door-yard. Children in an elaborate nursery are con-
trasted with a pioneer family in a log house. Empty fashionable
church is contrasted with a full old-time meeting house. Crowded
movie theatre with a kissing scene on the screen is contrasted with
a simple home dance. We see steel mill laborers contrasted with a
farm group at the barnyard chores.
In the education section comparative models show a log school
house, a highly developed modern public school, an old-fashioned
one-building academy and a modern university. Vocational educa-
tion, special functions of the public school, technical training,
The "City Dump"
[92]
Sculptures Over North Entrance Hall of Social Science
athletics, and special teaching of crippled and handicapped children
are shown in a series of transparencies. Statistics of the diffusion of
education and of its cost and value complete the story.
A demonstration school, with pupils assigned from Chicago high
schools and eighth grades will be given an eight weeks' course in
social sciences. The afternoons will be devoted to field work in
the Exposition. The school sessions will be broadcast dailv over
XBC.
Americanization results are depicted in dioramas. Progress of
labor is shown by another series. We see the worker taking any
job he can get, labor organization, strikes, women and children
taking the men's places and finally the replacement of skilled hand-
work by automatic machinery. President Roosevelt's "New Deal"
is illustrated by a series of dramatic dioramas.
Use of the short ballot, to give closer control of elected represen-
tatives, is illustrated.
A statistical chart of 100 years of social legislation, copies of old
inhuman laws and an illustrated community-planning map introduce
exhibits of social work in which 98 organizations cooperated.
Pauperizing alms-giving is illustrated by an Elizabethan lord and
his lady giving coins to a beggar at a church door. A more modern
"Lady Bountiful" handing a basket of food to a starving family is
next. Contrasting exhibits show modern case-work with jhe idea
of preserving the worker's morale. Diorama of an old almshouse
yard with children, aged paupers and insane cases herded together
is background for an exhibit of scientific separation and humane
care.
Work of the Red Cross, social settlements, adjustment of immi-
grants and the efforts of the Urban League for the welfare of negroes
are shown. The abolition of crime-breeding slums, installation of
[93]
factory recreation grounds, clinics, visiting nurses, health education
and hospital social service are illustrated.
The U. S. Department of Labor shows advance in legislation and
other work for the welfare of employed women and children. Con-
trast of the old and modern farm home is shown by the U. S.
Department of Agriculture.
Special research at the World's Fair to establish standards of the
American type is being done by the Harvard Anthropometric Labora-
tory. Many thousands of visitors to the exhibit have been weighed,
measured, tested and questioned. Electric card sorting machinery
classifies the records almost instantaneously. You may stop and
have your record taken.
Co-operative business, insurance, home-loans and philanthropies
are shown by elaborate exhibits, moving pictures and dioramas.
Lions International has a reception room.
College women are represented by the exhibits of Smith, Radcliffe
and Monticello Colleges. The Women's College Board, representing
Barnard, Bryn Mawr, Connecticut, Elmira, Goucher, Lake Erie, Mil-
waukee-Downer, Mills, Mt. Holyoke, Pembroke, Radcliffe, Randolph-
Macon, Rockford, Simmons, Smith, Sweet Brier, Trinity, Vassar,
Wellesley, Wells and Western colleges, has a reception room and
information headquarters.
Entrance to Western Union Hall
[94]
The Illinois Federation of Women's Clubs maintains a reception
lounge in which entertainments will be given.
An extensive series of commercial educational exhibits in the
Social Science Section includes a book store and exhibits of publishers
of encyclopedias, dictionaries, text books, general literature and
children's libraries.
ELECTRICAL BUILDING
ELECTRICAL GROUP. Between the Hall of Social Science on
the north and the Electrical Building on the south, stands Western
Union Hall. The entire three-unit structure was designed by Ray-
mond Hood.
Electrical development during the last century has made a vast
change in the lives of men. Exhibits epitomize the story of a
century of electrical progress.
WESTERN UNION HALL
WESTERN UNION HALL. Above the entrance, an heroic fig-
ure of Electrical Communication rises from a dynamo to symbolize
the Conquest of Time and Space. Inside, the many exhibits turn
this symbol to fact by demonstrating the world-wide spread of
today's electrical communication.
Relics and reproductions of formerly used instruments lead us
from the inventions of Henry in 1829, and Morse in 1835, through
a century of telegraphic history to the high-speed landline and cable
apparatus now in use. Other displays show the extent of telegraph
and cable service around the globe.
How a message from London is repeated in New York with less
than a second's delay, is shown by two printing machines separated
by a drawing of the ocean. As the operator in "London" presses a
key, the signal is printed automatically on tape in the "New York"
machine. The landline operator types it on the keyboard of an
automatic telegraph printer, and a similar machine simultaneously
prints the letters in the city to which the message supposedly is
addressed.
Illuminated Answers
Visitors may touch a button before an illuminated map and see
their own city light flash on while a dial tells the telegraph rate
from Chicago.
A "Magic Answer Board" replies to the questions the great ma-
jority of people wish to ask. Touch a button at the question and
the answer appears with illustrations on an illuminated screen.
Visitors may open or ground the circuit in a model of the messen-
ger call box system, which demonstrates how the calls go through in
[95]
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[96]
The Electrical Building at Night
spite of these impairments to the wires. A relief map shows the
cable routes across the mountains and valleys of the ocean bottom.
Transmitting eight messages simultaneously over a single wire is
illustrated by colored electric lights moving across an eighteen-foot
wall chart. The process is explained by a complete multiplex send-
ing and receiving unit displayed in operation at the base of the map.
What happens when lightning strikes a telegraph line is shown in
a working model. When electrical flashes strike miniature telegraph
wires, a protector diverts the electricity to the ground, safeguarding
the wires and insuring uninterrupted service.
How master clocks electrically synchronize more than 100,000
clocks, is shown. The simplex automatic printer, used in branch
telegraph offices and by large businesses, is displayed and explained.
News and Stock Ticker
Latest news happenings in all parts of the world are brought to
visitors via a bulletin ticker. There is also a teleregister automatic
quotation board, operated during market hours from New York.
As rapidly as sales are reported on the Xew York Stock Exchange,
operators touch keys in a central office, causing metal discs to
revolve on the teleregister board, which shows the opening, high and
last prices of each stock.
x\utomatic fire alarms, sprinkler supervision, watchman super-
vision and burglar alarms demonstrated in this exhibit, are actually
hooked up and on the job, protecting the grounds and buildings of
the Exposition.
THE ELECTRICAL BUILDING
THE ELECTRICAL BUILDING, with its court, affords one of
the most effective after-dark views in the Exposition. A background
of seven towering cascades of blue gaseous tubing symbolizes the
source of hydro-electric power. Beams from a horseshoe of search-
T 97 ]
lights on the roof meet and cross directly above the electric fountain
in the center of the court, which is lighted from within.
We enter the Electrical Building from the lagoon through the
Water Gate, two pylons whose Aztec figures are symbolic of Light and
Sound.
RADIOS AND PHONOGRAPHS
In a large hall on our left, a score of devices explaining the mys-
teries of sound transmission and reproduction, are shown with a
display of phonographs and radios.
How music can be translated into colors is demonstrated by the
color organ, which lets us see, as well as hear, a musical program.
Constructed on the combined principles of modern psychology and
electronics, this novel machine feeds our eyes colors that affect our
emotions in the same way as does the accompanying music.
When the music is grave, melancholy and solemn, the colors are
blue, violet and purple. Yellow, orange and red accompany the
more lively, exciting and passionate strains. The intensity of the
music regulates that of the colors, light notes being accompanied by
pastel shades and loud, deep notes by vivid, brilliant hues.
Another kind of translating is done by the cathode ray oscillo-
graph, which turns the sound of our voices into thin, wavering beams
of light. Amateur radio equipment, which we can operate, is
exhibited.
Recording Studios
There are two recording studios where visitors may make records
of their voices to mail
home. There are dem-
onstrations o f sound
cameras and projection
equipment.
How radio saves
lives at sea is the
theme of a dramatic
diorama. Playlets are
performed in a theatre.
A manufacturing
unit illustrates the
making of phonograph
records from the mas-
ter matrices to the fin-
ished pressings, ready
for use. A miniature
tube factory turns out
more than 2,500 radio
Miracles While You Watch tubes daily.
[98]
A giant vacuum
cleaner in operation is
the next display. Girls
making toast on an
electric toaster offer
samples.
Movies and station-
ary displays show how
metal fabrics are used
in the manufacture of
tires, lamps, bottle cov-
erings and other
articles.
In a small theatre a
chemist performs ex-
periments to show the
strength, elasticity and
other properties of the
various form of rubber.
As he works, he tells
where rubber is found,
how it is harvested,
transported and trans-
formed into thousands
of articles for our daily
use.
The Robot Entertains
On a nearby counter a metal ring leaps into the air and remains
suspended without any visible support. The secret is explained
when an attendant turns off the electric current and the ring falls
to the table. You can push a plunger into a solenoid cell, but you
can't pull it out again — until the current is shut off.
Theatre of Science
A miracle show of late developments of science, explained in
language we can all understand, is staged in a theatre. The voice
of the atom is heard through a loud speaker when a Geiger counter
detects the presence of radio-active materials. The stroboscope
makes whirling objects seem to stand still so their motion can be
studied.
An incandescent lamp is lighted without wire connections, and
metal wool is made to glow and burn out by the inductotherm.
Lamps are "shot on" by the light gun.
Moving along the aisle we find lecturers performing experiments
in pure science which have led to the development of practical
[99]
Among the Electrical Exhibits
electrical devices for home and industry. The place of the cathode
ray oscillograph, which enables engineers to see sound, in the mak-
ing of radio loud speakers, is shown with the newest types of
receiving sets as results.
Air conditioning equipment, an all-electric kitchen that talks about
and demonstrates itself, an electric laundry, and new developments
in industrial apparatus contribute to the story of electrical progress.
The development of lighting, from age-old stone lamps to modern
incandescent and gaseous tube lamps, is shown. Visitors may per-
form tests to determine proper lighting for home and office.
Across the way girls on three revolving stages demonstrate elec-
trical kitchen devices for chopping, mixing, beating and stirring.
Life-size copies of an automobile and a streamline, 110-mile per
hour train demonstrate the uses of batteries in modern transporta-
tion. Batteries for use in submarines, for lighting, and for telephone
and telegraph operation are also shown.
An exhibit of cut-away and operating models shows how motors
work. What the user needs to know before hooking up his motor
is explained.
An electric clothes washing machine on a slowly revolving turn-
table is the central feature of a display of washers.
An operator at a loom is weaving a "remade" rug, a reversible
rug made from old rugs, rags, and scraps.
Gaseous Lighting
On the wall of an exhibit of gaseous lighting, a large test tube
shows the various gases that make up the air we breathe. An adjoin-
[100]
ing thermometer shows
the boiling point of
each gas. Whenever a
moving light on the
thermometer touches
the boiling point of one
of these gases, its sec-
tion of the test tube is
illuminated. Various
types of gaseous light-
ing are demonstrated
and a lecturer per- An Electrical Kitchen
forms experiments with liquid air, from which the gases are taken.
A Century of Fashion — 100 years of feminine styles — is sur-
rounded by a display of modern sewing machines. Girls demonstrate
the use of the machines in cut work, rug making and other plain
and fancy sewing.
A cabinet dishwasher, six feet long, designed to be built into a
new or remodeled kitchen, is the central feature of a display of
electric dishwashers, both built-in and portable.
The story of electricity in the home is presented in a theatre at
the end of the aisle. Crossing over, we meet a stream of cold air
thrown out by a giant air conditioner, surrounded by a display of
conditioners for use in homes, offices and factories.
The chief sources of electrical energy are portrayed by a full-
scale model of a steam turbine spindle overhead, and a glass-covered
cross-section of a water-wheel generator under foot, both rotating.
An operating model of the water-wheel generator generates current
for its own illumination.
Working models of machinery for factory, mill and mine are
shown. A kitchen and laundry contain modern home electric appli-
ances. "Black light" from infra-red and ultra-violet lamps is
demonstrated in a dark room. A giant thermionic tube explains the
workings of the tubes in our radios.
Science Demonstrations
On the east balcony we find a series of demonstrations. Here we
may operate devices that illustrate the principles of many modern
scientific developments. Lecturers show us the stroboscope, and
demonstrate the focusing of radio waves into a beam for secret
communication.
A transmitting station broadcasts enough power to operate a motor
and to light bulbs that we hold in our hands. A battery of con-
cealed lights paints the wall above us in ever-changing color. An
illuminated tower presents in silhouette the history of progress in
lighting, transportation and machinery.
[101]
From the Balcony
We cross the bridge to an exhibit of the gathering and harnessing
of electric power. A diorama 92 feet wide — nearly three times the
width of the average theatre stage — shows how electric power is
produced and distributed.
This diorama is an animated scene with changing lights, running
streams, spinning turbines and the movement of busy life. Recorded
voice accompaniment explains its features. A power plant at a
mountain foot shows the utilization of the force of a swift mountain
stream, while a similar plant on the plain illustrates use of the
greater volume but slower motion of a river. As night falls, city
buildings and homes light up and shadowy streets become paths of
brightness.
The turbo-generator, greatest producer of force ever invented by
man, is shown by a working model and by a large size section with
wheels and rotor fully exposed.
Uses of electricity in home, school, farm, hospital and factory are
shown. A marionette show in a theatre depicts scenes showing the
place of electricity in the home.
Home Exhibits
Continuing along the second floor we come to a series of murals
depicting the washing and ironing of clothes in different lands and
[102]
times. Peasant women pound-
ing their wash on the rocks of a
stream seem hardly more out
of date than an American
housewife of 1900, bent over a
scrubbing board. A Chinese
iron and an early model electric
clothes washing machine used
in the home of Thomas A. Edi-
son are shown with a display of
modern washers and ironers.
How electric refrigerators,
lamps, dial phones and other
home appliances cause static in
our radios, and how this can be
eliminated by line filters, is the
subject of an exhibit.
Every step of the construc-
tion and testing of a custom-
built radio receiver is shown in
an exhibit of models in various
stages of construction, movies
made in the radio laboratories, and completed sets.
An exhibit of home and automotive appliances includes a demon-
stration of electric refrigeration in a model kitchen, a dramatic pres-
entation of 'round-the-world radio reception, and a display of
speedometers, fuel pumps and other automobile accessories.
f Television Exhibits Theatre, seating 250, presents short television
skits and televises actors and members of the audience. Adjoining
the theatre visitors may carry on two-way television conversations
between booths, each talker being visible to the other.
A lounge is maintained by one of the broadcasting networks.
The Board of Local Improvements of the City of Chicago exhibits
a model of the proposed Chicago subway.
*CENTURY GRILL. Also lunch counter.
The Electric Fountain
MINIATURE ROOMS
MINIATURE ROOMS, by Mrs. James Ward Thome: On the
lagoon side near the water gate to the Electrical Building. The
exhibit is a gallery of 24 miniature rooms of various countries and
periods. The rooms are from 25 to 36 inches long, and from 18 to
20 inches deep. Real materials are used. Spanish and Italian lamps,
grilles and screens are iron. Furniture is carved wood covered with
real fabrics. Lighting fixtures are brass and crystal, rugs are real
pieces of Aubusson and petit point.
[103]
Seven American rooms range from Colonial times to the present
day. Other rooms include: a Brittany kitchen, a modern entrance
hall to a fine home, French Louis XVI bedroom and dining room,
French Empire salon, Early English library, Mid-Victorian parlor,
a Venetian Rococo salon, a dining hall for the Davanzanti palace
in Florence, Italy, a Spanish baroque bedroom and a Spanish vaulted
hall of the 17th century.
KECK'S HOUSE
yCRYSTAL HOUSE: This all-glass and steel house is admit-
tedly experimental, to test the reactions of visitors to the Exposition
to a house that entirely upsets the conventional ideas of a home.
The house is built on a steel frame. Outside walls are of glass.
Colored and polished glass is used for walls of living rooms and bath-
room. Glass that admits light but cannot be seen through is used
for the outside walls of the ground floor. There are no closets.
Wardrobes, easily cleaned, are substituted. There are no corners to
harbor dust or vermin. There are no windows. All the air comes
in through the conditioning plant. Roofs are terraces to be lived
on. Artificial lighting is almost entirely with portable lamps. Light
plugs are everywhere along the walls. All the trim is metal. The
kitchen is completely electrified.
Furnishing of the Crystal House is modernistic pieces in polished
metal and rare woods. The ground floor contains garage, cooling
and heating unit room, laundry and entrance hall. Second floor —
combination living and dining room and kitchen. Third floor — two
bedrooms and two baths.
The Crystal House is erected by Modern Houses, Inc.
ENCHANTED ISLAND
f ENCHANTED ISLAND: This is the children's playground of
the Exposition. Games, entertainment with wholesome thrills, out-
door and indoor play under trained supervision, make this a place
of dreams come true for children. There are fairy spectacles and
sports for children of all ages. Here they may have healthful enter-
tainment in fascinating enjoyments that are devised with every
care for their wellbeing.
The Magic Mountain has an encircling moat, thirty inches deep,
around which children may take motor-boat rides. Fairy Castle is
at the top and they may come down by the safe but thrilling slide.
In the Fountain Cascades and play garden, the fountain is made
by a ring of firemen playing hoses on a burning building, the fire
being simulated by electrical effects inside. Water from the hoses
flows clown a series of cascades through a garden in which are
free rides and swings for the children.
[104]
ENCHANTED
ISLAND
Where Children's Dreams Come True
The Round the World Flyers is an airplane ride. Children circle
safely, each strapped in a miniature airplane and playing with the
controls. The course is around a thirty-foot globe on which is a
map of the northern hemisphere.
Adventure Land is a new entertainment for children, a play house
of the picture-book world — a world of brownies, fairies, laughing
[ 105 ]
trees, a cave of the winds, a gingerbread house and a funny, kindly
witch in a quaint little house with her cat and broom and pointed
cap. The Mother Goose stories are illustrated by characters and
scenes.
Animated cartoons and illustrations are seen in the Buck Rogers
theatre.
There are five-minute shows all day long in the Punch and Judy
show.
The Hedge Maze is a labyrinth of double hedges that children
may go into and try to find their way to the end, where a free merry-
go-round ride awaits those who solve the puzzle. There is an upper
path from which adults may watch.
Pony Rides
The western pony ride is made interesting by a log bridge, a
"canyon" and an extended trip out and back over a "trail" with real
western atmosphere. There are "ranch" surroundings and cowboy
attendants.
Cowboy log cabins and Indian teepees are playhouses that carry
on the adventure.
Live ponies, well-trained and safe, are features of other enter-
tainments. Riding at the ring with a chance for a prize of honor,
is one of them. Pony-cart rides for smaller children will please them
almost as much.
The toy animal zoo has an array of fantastic animal toys with
genuine fur.
Artists will cut silhouettes of children and make pastel, oil and
crayon portraits of them from life.
Thrill of driving in an automobile race will be enjoyed by the
older boys and girls.
Children's Theatre
In the beautiful Children's Theatre, the Junior League gives a
series of plays, including many new ones and the old ones of which
children never tire. There are marionette shows, pet shows, pan-
tomimes and dances.
The Merry-Go-Round, the automobile course, the Auto Skooter,
in which the children cavort around the course, bumping each other
gaily in protected miniature cars. The Ferris Wheel and the Marble
House await their little friends. The Giant Coaster Boy looks down
from his thirty-five foot coaster wagon on the crowds of children
coming in. Girls delight in the doll show.
All the time around its journeys puffs the miniature railway. The
tiny train with its real locomotive pulling a string of passenger cars
loaded with children, one of them ecstatically pulling the bell rope,
is a picture of happiness.
[106]
The Horticultural Building
Free playgrounds are along the lake shore, with teeters, swings,
slides and games. '
♦Picnic terrace and lounge, where elders may lunch and watch
children play.
*TOY TOWN TAVERN. Restaurant, a la carte. Special facili-
ties for children. No alcoholic drinks.
Note: Children may be left at Enchanted Island — see page 11
for information:
HORTICULTURAL BUILDING
fHORTICULTURAL SHOW and outdoor gardens are under
direction of the Society
of American Florists,
with the cooperation of
amateur gardeners and
garden clubs.
In the Horticultural
building and its four
acres of gardens on the
lake shore is a con-
tinuous flower and gar-
den show, which is
constantly changing as
spring becomes sum-
mer and summer turns
to fall. in the Gardens
[107]
Different types of outdoor gardens present authoritative'examples
of style, exhibiting the latest products of plant breeding among
shrubs, perennials and annuals. Appropriate shows of outdoor flow-
ers in season will be a continuous program.
First flower show is the Rose Show, opening June 1. In the series
of shows in the exhibition hall, growers of the United States and
Canada compete for cash prizes.
Flower shows are continuous, illustrating the use of cut flowers
for decoration in drawing rooms and living rooms; on the table for
small lunches and dinners or for elaborate affairs; for weddings and
other ceremonies, and as dress adornment.
Dioramas present typical exotic gardens and landscapes in foreign
countries.
World's Fair competition of the National Garden Bureau exhibits
a miniature village, built to a scale of one-fourth inch to the foot.
The village is composed of the model houses with lawns, shrubs and
gardens complete, submitted in the competition. Gold, silver and
bronze medals are to be awarded by the Society of American
Florists.
*Restaurant- Table d'hote and a la carte. Indoor and outdoor.
Orchestra and dancing by guests.
MEXICO
MEXICAN VILLAGE: Music, dancing and the free and easy
enjoyments of the land of sunshine south of the Rio Grande, char-
acterize the Mexican Village. Here are the picturesque church towers
of the Cathedral of Cuernavaca and of the Acatapec church with
an Amacameca chapel nearby. The quaint native houses on the
streets are background for a characteristic colony of Mexicanos who
The Mexican Village
[108]
carry on their native employments of pottery making, serape weav-
ing, leather carving and the preparation of tortillas, frijoles, chili
con came, tamales and other Mexican dishes which may be enjoyed
by visitors. Seiiores, caballeros, the house is yours, is the attitude.
Free outdoor entertainments are given by dancers and singers in
fiestas in the square. There are two public floors for free dancing.
A hall fronting on the square contains an exhibit of the products
and industries of modern Mexico.
*01d Mexico Xight Club, restaurant and lunch counter. Floor
shows at 1 p. m. and hourly after 6 p. m.
HOLLYWOOD
HOLLYWOOD AT THE FAIR. How movies are made, demon-
strated by a company of motion picture actors from Hollywood, com-
plete with directors, call boys, electricians, cameramen and sound
technicians. A theatre seating more than 3,000 has on its stage a
regular motion picture set and visitors may watch performances
filmed just as they are in California.
^HOLLYWOOD XIGHT CLUB. Indoor restaurant and outdoor
tables, table d'hote and a la carte, featuring French cuisine. Grill.
Orchestra. Floor show and dancing afternoons and evenings.
*CASIXO. Lagoon side restaurant. Indoor dining room and out-
door terrace. Table d'hote and a la carte service. Also grill and
lunch counter. Orchestra. Floor show and dancing by guests, after-
noon and evening.
SWIFT BRIDGE AND SWIFT OPEN AIR THEATRE
SWIFT BRIDGE: Connecting the 23rd street plaza on the main-
Swift Bridge and Swift Open Air Theatre
[109]
S-fl
[110]
land with the south end of the island. Within the curve of the
walk, to the north, an open-air auditorium with a seating capacity
of 1,700, extends over the lagoon. Separated from the seating sec-
tion by an expanse of water 64 feet wide is an orchestra stage.
A concert pipe organ is built in the reflecting orchestra shell. Here,
during a ten- week period, beginning July 1, the Chicago Symphony
Orchestra will present two concerts daily, in the afternoon and even-
ing. Frederick A. Stock, conductor of this noted orchestra, will wield
the baton at the opening concerts. Later in the season, nationally
known guest conductors will take charge.
No admission charge will be made for these concerts, which are
presented under the sponsorship of Swift and Company.
On both sides of the auditorium are exhibit halls in which are an
institutional display of the Swift products. Puppet shows tell part
of the story.
*Restaurants. Century Grill at each end of bridge.
2 3RD STREET ENTRANCE.
INFANT INCUBATOR
INFANT INCUBATOR. Babies, prematurely born or under
weight, cared for in incubator chambers, made of glass, in which
temperature, humidity, and other conditions are under constant con-
trol. Twenty-five babies at a time may be cared for until normal
in weight and development. Babies needing this care are brought
to the incubator for their lives to be saved. No charge is made to
the parents of the babies. The Incubator is operated by Dr. M. A.
Couney, who takes care of incubator babies for the Bellevue and
Allied Hospitals in New York at his Atlantic City incubator. Ad-
mission fees are used for the support of the incubator and its corps
of trained nurses and assistants, who live in the building. Babies
weighing at birth as little as a pound and a few ounces, have been
saved by this method.
CANDY KITCHEN. A complete candy kitchen, where you may
look through a plate glass partition at all the operations of mixing,
cooking and molding of nougats, caramels, bon bons and other
varieties of candies. Ice cream also is made in the exhibit, which is
air-conditioned and includes an exhibit space and candy shop dec-
orated in modernistic style.
GENERAL CIGAR CO.
CIGAR-MAKING MACHINES. The exhibit shows in operation
two modern cigar making machines which produce 10,000 cigars a
day. Other machines complete the operation of wrapping the
finished cigars in cellophane and applying the revenue stamps, all
without the cigars being touched by hands. Lounge and rest room
adjoins the exhibit.
[Ill]
In the Streets of Paris
TRAVELERS' AID
TRAVELERS' AID SOCIETY maintains an office on the 23rd
Street Concourse. Any person in distress or difficulty due to being
lost, separated from family or friends, illness, loss of funds or any
other circumstance in which aid is needed may obtain free assistance
at this office.
Persons in need of assistance or seeking lost persons may go direct
to the Travelers' Aid office or will receive assistance in getting in
contact with Travelers' Aid from any Information Booth, guide or
policeman. Lost children are taken to the Travelers' Aid office.
PARIS
tSTREETS OF PARIS. Gayety of the Montmartre art student
quarter, shows, dancing and music make the Streets of Paris a place
for sophisticated enjoyment. The Lido Swimming Pool is a center
of entertainment. A dancing floor is beside it. On this will be
given the Fashion Show by sylph-like Parisian mannequins. This is
a free entertainment as is the floor show, given by 50 dancing girls
and entertainers, four to six in the afternoon, and in the evening.
The diving exhibition by girl and men Olympic champions
includes a comedy diving act.
The streets of the Montmartre quarter reproduce the atmosphere
of that section of old Paris. Here in the background of old walls
and small cafes are seven novelty entertainments of the art student
type. Cigarette girls, flower girls and other Parisian types add to
the effect. In a special building is an exhibit of French wines and
liqueurs.
[112]
The Oasis
*Cafe de la Paix, indoor and outdoor tables, table d'hote and
a la carte service. Orchestra, floor show and dancing by guests
afternoon and evening.
*Small cafes.
*HAWAII. Restaurant, featuring Hawaiian music and enter-
tainment. Indoor and outdoor tables. Service, table d'hote and
a la carte. Also grill and lunch counter. Orchestra, floor shows and
dancing by guests afternoon and evening.
fLIFE. Exhibit of prehistoric man, biology and embryology.
OASIS
fOASIS. A south-Mediterranean desert-side village, peopled with
a north-African colony of sheiks, camel-drivers and nomad enter-
tainers from the Arabian Nights. Inside the gates all shows and
entertainments are free. The Oasis presents an open village square.
The visitor may take his ease in the shelter of the date palms and
awnings around the walls and watch the performances.
Syrian war dances are part of the show. To native music by
pipers and players of strange stringed instruments an Oriental dancer
displays her art and jeweled costumes. Wandering sword swallow-
ers, mystics who walk on broken glass and planks driven full of nails,
the sharp points upward, fire eaters and jugglers spread their carpets
and give their exhibitions. Around the walls are shops in which
natives of the Mediterranean countries are tooling leather, hammer-
ing brass, weaving rugs, making jewelry and working at other crafts.
*Restaurant, indoor and outdoor tables, service a la carte. Also
grill and lunch counter. Orchestra. Dancing by guests 6 p. m.
to midnight.
[113]
The Belgian Village
OLD BELGIUM
f BELGIAN VILLAGE. You see the famous gate of Ostend as it
is in actuality, the old French-Gothic church of St. Nicholas at
Antwerp, one of the city gates of mediaeval Bruges, and many high
gabled houses that date back to the Spanish rule.
On the cobbled streets Belgian dogs pull milk carts with their
old-time brass cans. White geese float in the water below the old
mill wheel and pigeons flutter from their tower. In the shops the
sabot maker swiftly carves wooden shoes from blocks of white willow.
The old Koper Smid hammers at his anvil. Glass blowers fashion
delicate shapes of doves and swans and other objects of fragile
beauty. The famous Belgian laces are made and explained. The
Fountain of Pearls has with it an exhibit of rare colored and white
pearl necklaces.
Folk dances are given every afternoon and evening in the public
square by fair peasant maidens in the costumes of old Flanders.
*Belgian restaurant, indoor and outdoor tables, a la carte service,
grill. Orchestra 6 p. m. to closing. Dancing by guests.
Also small cafes.
*OLD HEIDELBERG INN. German restaurant, a la carte. In-
door dining room and outdoor tables. Also cafeteria, lunch counter,
rathskeller, bierstube. Symphony orchestra 3 p. m. to 5 p. m.
[114]
Evening orchestra and
octette in main dining
room. Bavarian or-
chestra i n bierstube.
MHk^L. * ^$r 0tMB§^|j^JL» Gypsy band in rath-
•^■■ifP"** | fo ^p6; -^1^^ skeller 7 p. m. to clos-
ing.
ALPIXE GARDEN.
A hillside rock garden
Old Heidelberg Inn with paths and rest
spots. Rock flowers, plants and shrubs grow on the terraced slopes.
A display of other varieties suitable for this type of garden is seen
in a greenhouse.
TALIAN VILLAGE
flTALIAX VILLAGE. The historic atmosphere of Italy and
honor to its heroes of the modern age are given here with a back-
ground of the gayety of the land of sun and music. You enter
through a reproduction of the age-worn entrance gate of the town
of Signa. Beside it is a campanile from the gateway of San Gim-
igano. Xear it is a copy of the 13th century leaning garrisenda
tower of Bologna.
Chief square of the village is the Plaza Benito Mussolini, flanked
by the via Cristoforo Columbo and the via Marconi. A broad ramp
leads up to an antique temple of Apollo from the balustrated piazza
of which you look down on the Cortile Italo Balbo.
The buildings along the vias are reproductions of Italian houses
The Italian Village
[115]
and shop? in which various picturesque handicrafts are carried on by
workers in their native costumes. Folk dances and concerts are
given in the piazza and square adjoining Balbo Court.
*Italian restaurant, table d'hote and a la carte. Orchestra, floor
show and dancing by guests afternoon and evening.
HUNGARIAN PAVILION. Hungarian bazaar.
PANTHEON
f PANTHEON DE LA GUERRE. World-war panorama, 402 feet
long and 45 feet high. The painting is the work of 128 different
artists and includes portraits of 6,000 individuals, men and women,
who rendered conspicuous service during the war. Portraits of
Americans include General Pershing, Theodore Roosevelt, William
Howard Taft, Woodrow Wilson, Herbert Hoover and Franklin D.
Roosevelt.
-CENTURY GRILL. Restaurant a la carte. Also grill and
lunch counter. Indoors only.
TUNIS
-[TUNISIAN VILLAGE. The call of the muezzin, summoning
the faithful of Islam to prayer, is heard from the mosque in this
village of North Africa. Sections of the old town of Tunis are repro-
duced in the "souks" or street bazaars busy with a population of
sheiks in their haiks and burnouses, tribesmen, village craftsmen
and bazaar keepers.
Dancing girls in their costumes of spangles and veils give their
strange exotic programmes. Jugglers, acrobats, snake charmers and
magicians perform their feats, before audiences of solemn desert
dwellers and Exposition visitors. A large group of the various races
The Tunisian Village
[116]
that compose the population of Tunis has been brought to the
World's Fair and is seen in the occupations that make up the life
of the barbaric town.
Haughty desert nomads stroll among the merchants and city
dwellers under the shade of the awnings stretched between the flat-
roofed, white-walled houses in which the brass workers, sandal
makers, rug weavers, leather carvers, potters and other craftsmen
ply their trades. The village gives a first-hand impression of the
land of romance and fable on the edge of the great waste of sand
and mirages, camel caravans and wild horsemen.
:|:Tunisian restaurant, table d'hote and a la carte. Also cafeteria.
Floor show and dancing by guests afternoon and evening.
*SPANISH RESTAURANT. Table d'hote and a la carte. In-
door dining room and outdoor tables. Menu featuring Spanish
dishes and wines. Also cafeteria. Orchestra and dancing by guests
in evening. Floor show.
SPAIN
f SPANISH VILLAGE. Six provinces of Spain have contributed
to this village of old gray castle walls and weather-worn houses of
Spain that recall the greatness of the empire that once dominated
the world. One of the most striking buildings is a reproduction of
The Spanish Village
L 117 J
the famed monastery at Poblet, with its tower, dating from the 11th
century. This building houses the shrine of the Virgin of Pilar,
which is visited annually by thousands of pilgrims.
The gateway is between battlemented watch towers, recalling the
war with the Moorish conquerors.
Old houses which have witnessed the sovereignty of the Moors
and looked down on the fierce street fighting from door to door
during the war which ended in their expulsion from the European
continent are reproduced in the Spanish Village. The castles date
from the 16th, 17th and 18th centuries.
In the shops along the picturesque streets natives of various
Spanish provinces are seen at their occupations. The peculiar
characteristics of the Spanish peoples, their dignity and courtesy
which never desert them, either in rags or grandeur, are seen in this
village which gives the visitor the special atmosphere of Spain.
Native arts and crafts, many of them the heritage of the Moorish
occupancy, are seen in the shops.
*'DOBE HOUSE. Restaurant a la carte, featuring meals in
ranch atmosphere. Indoor dining room and outdoor tables. Also
lunch counter. Orchestra, floor show and dancing by guests 8:30
p. m. to closing.
COLONIAL VILLAGE
fCOLONIAL VILLAGE. Mount Vernon, the home of George
Washington, dominates one vista of the Colonial Village, while the
Old North Church, of Boston, looks down upon it from the other
end. The Colonial Village is filled with shrines and relics of the
early history of this nation.
Here you may see Paul Revere 's house, the House of Seven
Gables and the old Boston State House, all faithfully reproduced in
exact scale. Betsy Ross's house, where she made the first American
flag, a Colonial Kitchen, the Pilgrim settlement, Washington's birth-
place in Virginia, the Governor's Palace at Williamsburg, Virginia,
and Longfellow's Wayside Inn, are along one side of the village.
On the other you see the Village Smithy, Benjamin Franklin's
printing shop, the Witch's house in old Salem and the pirate's gaol.
Parades and ceremonies will take place on the village green. A
ducking stool for scolding women and stocks for the public punish-
ment of evil-doers are seen near the green. All the workers and
inhabitants of the village are in Colonial costume. The furnishings
and accessories of the houses and buildings are genuine relics or
exact reproductions. Here you are in America in the infancy of
this country.
*Virginia Tavern and the Wayside Inn, specialize in early Amer-
ican dishes and Colonial atmosphere.
[118]
Old North Church in the Colonial Village
FLYING TURNS
fTHRILL COASTER RIDE, without rails, around safely banked
turns. The ride closely simulates the famous "luger" bob sled runs
of Switzerland and Lake Placid, N. Y.
THE MIDGETS
fMIDGET VILLAGE, populated by Lilliputians, is a reproduc-
tion— reduced to midget scale, of the ancient Bavarian city of
Dinkelspuhl, one of the few remaining walled towns in Europe.
Said to be the smallest man in the world, Werner Krueger, 24
inches tall and weighing 18 pounds, is one of the 115 midget inhabi-
tants of the Lilliputian city. It has 45 buildings, its own municipal
building, police, fire department, church, school, shops exhibiting
midget handicrafts, miniature taxicab, filling station and newspaper.
Mayor of Midget City is Major Doyle, 33 inches tall.
Free entertainment is given on the outdoor stage in Midget City
park, or indoors in case of rain, by three groups of midget profes-
[119]
In Midget City
sional artists — the Ritter, Rose and Singer troupes. There are 1,500
free seats for the outdoor show.
*Midget restaurant serves full size meals. Indoor and outdoor
tables, table d'hote and a la carte service. Lunch counter. Chil-
dren's sandwich shop.
OLD ENGLAND
tEXGLISH VILLAGE. Here you see reproductions of buildings
and quaint spots of old England brought together to make a village
that is redolent of history.
Shakespeare's Globe Theatre, in which his masterpieces first ap-
peared, is seen with his house at Stratford-on-Avon and the cottage
there in which lived his wife, Ann Hathaway. The Harvard home,
original dwelling of the family of John Harvard, founder of Harvard
University, also at Stratford-on-Avon, is in the group.
From Scotland, to blend with the picture of that great age of
England, comes Robert Burns's cottage and the home of John Knox.
The Old Curiosity Shop, from Charles Dickens's novel, shows a bit
of London of the early 19th Century.
The Cheshire Cheese Inn, resort of Dr. Samuel Johnson, Oliver
Goldsmith, James Boswell and their immortal literary coterie, is here
in a reproduction that includes Dr. Johnson's chair and favorite table.
Long and careful studies were made in England and Scotland of
the original buildings. Plaster casts of exteriors are used for exact
reproductions of their appearance. The furnishings and equipment
include authentic pieces and antiquities of great rarity and value.
r 120 ]
In the Old English Village
You see in Shakespeare's and Burns's cottages exactly how they
lived. Entrance to the Old English Village is through gateways re-
produced from those of the Tower of London.
*Red Lion Inn, indoor and outdoor tables. Old Cheshire Cheese
Grill. Jolly Mermaid lunch counter. The Dog and Duck pub.
IRISH VILLAGE
flRISH VILLAGE. Tara's Hall, meeting place of ancient Irish
kings, potentates and bards, is one of the features of the Irish Village
to which fourteen counties of Ireland have contributed their stories.
A West Coast lighthouse is reproduced in a glass tower, sixty feet
tall, illuminated to the top. Its glowing light will be seen for miles
over the lake. The thirty buildings in the village range from the
simplest thatched cottages to the Hall with its carved roof-beam
decorated with dragon heads at the ends.
Among the historical exhibits is the Book of Kells, oldest history
known to Irish literature. It is an illuminated copy of gospels, in
Latin, and contains also Irish records, dating back to the eighth
century. A twelfth century Irish harp is another ancient exhibit.
Modern Irish industry is shown by weavers demonstrating the
making of Irish linen, poplin and laces in contrast with the old
handloom methods. Jaunting cars and shamrocks are seen around
the village green, where dances and folk songs are given by native
Irish entertainers to the music of the bagpipe and the harp brought
from Ireland.
* Restaurant in Tara's Hall. Indoor and outdoor tables, table
[121]
Tara's Hall
d'hote and a la carte service. Orchestra and floor show by imported
Irish artists afternoon and evening. Dancing by guests.
*Two "pubs," one in the lighthouse. Lunch counters.
FORT DEARBORN
fOLD FORT DEARBORN. A reproduction of the fort and
stockade that was Chicago's first permanent settlement.
The parade ground flag bears the fifteen stars and stripes of 1812.
Guides are in the uniforms of 1812. Around you are the fort's well
and oaken bucket, outdoor fireplace and soap kettle, the grist mill,
powder magazine, barracks, Indian trading post and block houses.
Plans made by Captain John Whistler for the original fort were
obtained from the U. S. War Department and followed exactly in
the reconstruction.
In the living rooms of the fort are seen the furnishings and equip-
ment as they were originally. Here are hand-made chairs, hand-
hewn benches, spinning wheels, warming pans for the century-old
beds and children's trundle beds that were pushed under the big beds
in the daytime, open fireplaces, with long-handled frying pans, spits
and big iron kettles, wooden meat grinder, horn lanterns, and iron
candle sticks, maple-wood churn and dough-tray, big as a baby's
crib. Flint-lock rifles hang on the walls with skins of animals.
Indian Trading Post
The store and trading post shows its stock of jerked beef, corn-
meal, calico, peltries, knives and blankets Campaign equipment of
[122]
the American army
officer of the period,
including his boot
jacks, is shown.
Brass cannon
brought to the fort
in 1804 are the
armament of block
houses. Two of the
cannon were made
in Paris in 1793.
The cannon are a
Living
Room
in the
Block House
loan from the U. S. Military Academy at West Point, N. Y. The
Daughters of the American Revolution, the American Legion, the
Chicago Historical Society, the Smithsonian Institution and the U. S.
Army and Navy have cooperated in the loans of the objects in
the collections.
Historic documents tell the story of the old fort and of the mas-
sacre. Among them is a facsimile of the letter from General Wil-
liam Hull to Captain Heald, commander of the garrison, ordering
the evacuation of the fort, which resulted in the massacre of 60 men
and children, and the capture of the survivors.
PENLAND WEAVERS. A Carolina mountain cabin in which
mountaineer weavers are making homespun cloth, rugs and coverlets,
hand-hammered pewter ware and hand-made pottery.
"SCHWARZW ALDER DORF"
fBLACK FOREST VILLAGE. A glimpse of German country
life, in the Black Forest in winter is given in the Black Forest Vil-
lage. Snow is banked on cottages and chalet roofs. Icicles hanging
from the eaves, frozen mill pond and wintry background form the
scene which is given verity by the buildings being cooled by an air
conditioning plant.
[123]
The Black Forest Village
Ice skating exhibitions are given continuously on the mill poncl.
Surrounding the mill pond are picturesque village houses and shops
in which are carried on German home industries. You see cuckoo
clocks made, canes carved and a village blacksmith hammering out
small useful articles. Home manufacture of Kirsch is one of the
village activities. German orchestra and strolling musicians give
the musical entertainment. The villagers are in the quaint German
mountaineer costumes.
* German restaurant, indoor and outdoor tables, table d'hote and
a la carte. Also grill, lunch counter. Orchestra, floor show and
dancing by guests afternoon and evening.
RIPLEY'S BELIEVE-IT-OR-NOT
fODDITORIUM. Show of incredible truths, wonders and para-
doxes. Here you see illustrated, alive or in action, a long array of
the astonishing facts that have made Ripley's cartoons famous.
LINCOLN GROUP
fABRAHAM LINCOLN GROUP. Lincoln's early life and strug-
gles are depicted in reproductions of his birthplace near Hodgen-
ville, Kentucky, the second Lincoln family home at Little Pigeon
Creek, Indiana, his general store at New Salem, 111., the Rutledge
Tavern in New Salem, and the Wigwam in Chicago where he was
first nominated for the Presidency.
Relics of Lincoln's early clays have for background an authentic
collection of pioneer furniture and utensils of the period. In the
Lincoln rooms are seen hand-made chairs and tables, pioneer wood-
working and farming tools, gourd clippers, meat grinders, kraut
presses, sausage stuffers, a loom for weaving homespun cloth, a bar-
rel made from a hollowed sycamore tree, wool and flax carders and
[124]
Abraham Lincoln's Birthplace — Reproduction
spinning wheels. Rare early daguerreotypes show Lincoln when he
was fighting his way for recognition in Illinois politics.
Valuable additions to the Lincoln relics are the contributions of
descendants of Henry Onstott, who ran a copper shop in New Salem,
and in whose home Lincoln once lived. The Onstott collection
includes the hammer Lincoln used to drive stakes when he was a
surveyor, a small trunk, articles from the Lincoln-Berry store and
fire tongs from the Rutledge Tavern.
Old Cabins Brought to Fair
The birthplace is represented by an original log cabin found
standing in southern Illinois. It was taken down and transported
bodily to the Exposition. Red clay from Hodgenville, Ky., was
shipped to the Exposition to chink the log walls and make the beaten
clay floor. The Indiana cabin is built from parts of century-old
cabins found near the original site of the Lincoln home.
Rutledge Tavern is reproduced by the same methods. It was in
the original tavern that Lincoln met and courted Ann Rutledge in
their tragic romance. The Lincoln store, which he operated with his
partner William Berry, is built, like the original, of weatherbeaten
finished timber. The Wigwam is a reproduction, reduced three-
fifths in size.
"Rutledge Tavern, featuring Southern style cooking. Table d'hote
and a la carte.
DeSAIBLE CABIN
DeSAIBLE CABIX. Reproduction of the cabin of Jean Baptiste
Point DeSaible. which was the first permanent building on the site
of the city of Chicago. DeSaible was a Negro of San Domingo who
came to the United States in 1779 as trapper and Indian trader.
[ 125 ]
Lumber House
Brick House
Rostone House
House of Tomorrow
Florida Home
Armco-Ferro Enamel
[126]
Masonite House
Southern Cypress
Stransteel House
HOME AND INDUSTRIAL ARTS
GROUP
THE NEW possibilities of the ideal small house are demon-
strated at the Exposition in the Home and Industrial Arts
section, by a group of completely finished, furnished and equipped
homes, ready to live in. The new methods of building with new
materials and with prefabricated units for rapidity and economy of
construction, are shown.
The new ideas in furnishing, decoration and home planning give
a mine of ideas to the home maker. You see the latest, most
original uses of new types of furniture.
GENERAL HOUSES HOUSE
GENERAL HOUSES, Inc. An all-steel house, built of steel-panel
units, includes five rooms and built-in garage. Insulation of the
ready-made, pressed-steel panels is declared to be equal to 24 inches
of brick. The interior walls are of finished insulation board. Exte-
rior finish is paint. The house is furnished and decorated to show
the practical uses of new materials and conveniences.
One of the rooms in the house is an office-study, emphasizing the
useful character of the design. Full-length landscape windows are
used in the living room.
The decoration and furnishing are in keeping with the modern
spirit, using combination metal and wood pieces. The general idea
of the furnishing is functional.
An exhibit of scale models shows the variety of design possible
with all-steel construction. Principles of steel-panel building are
shown by samples of panels and joints.
MASONITE HOUSE
NEW WOOD PRODUCT. This house is built on a wood frame to
illustrate the use of Masonite Presdwood for exterior and interior.
It is a modern bungalow type with two bedrooms, bath and kitchen
on the first floor, in addition to the living-dining room. Upstairs is
a room that may be used for a study, games room or bedroom,
opening on a spacious living roof deck, with another deck fitted as
a children's play yard.
Equipment of the house demonstrates the modern labor-saving
devices, including air conditioning. The furnishing and decoration
are designed to show the possibility of the owner of such a home
moving into it without having to discard all his present furniture to
make room for an entirely new interior scheme. The living room
is modern in treatment, but one bedroom is in classical style and the
other, Empire-Colonial, demonstrating that all these styles are
adaptable to the house in combination.
[127 1
MODERN INTERIORS
[ 128 ]
ROSTONE HOUSE
NEW STONE PRODUCT. Demonstrates the use for exterior
and interior of Rostone, a product of pressed stone with steel bolts
cast into the slabs for attachment to the steel frame of the
house. It is cast in standard size slabs and is capable of various
color effects and high polish if desired. Colored Rostone is used
to pave the roof deck, the floor of the entrance hall, and for parts of
the living room walls. The house has all the living quarters on the
ground floor, except the master's bedroom which opens on the roof.
The interior decoration and furnishing are modern, but without
bizzare innovations, and are planned to represent a livable home that
can be equipped at moderate price.
LUMBER INDUSTRIES HOUSE
LUMBER HOUSE is built in this group of homes to demonstrate
the beauty and assert the place of all-lumber construction.
Representative American woods are used throughout the interior.
Ceilings are Douglas fir, cypress and birch. The floors are oak,
maple and southern pine. The sash and frames are Ponderosa pine.
Walls of the living room and dining room are panelled in oak and
birch, which are used also in the master's bedroom. Wide, knotty-
pine boards are used lengthwise on the walls of the boy's bedroom-
study. The kitchen has white maple smooth walls and floor.
The Lumber House is furnished and decorated on a budget plan
prepared after a national survey of incomes of small families. The
furnishing is divided into three classes: Essentials, for which $1,000
is allowed; Conveniences, $400; and Luxuries, $400.
COMMON BRICK MANUFACTURERS' HOUSE
BRICK HOUSE. Xot only brick exterior but brick walls, floors,
stairways and porches are exhibited by this house.
This is the first time this type of construction has been used in
a house, although it has been applied to bridges. By means of steel
rods embedded in the mortar, every form of overhang, beams or
floorspans possible with reinforced concrete or steel, may be achieved.
Ground plan is an irregular hexagon. On the first floor the front
half is cut away for a driveway under the second floor porch. Entry,
laundry and playroom are on the ground level. Brick stairway
ascends to the large living-dining room which, with the kitchen,
occupies the entire second floor.
The exterior is painted white. The interior walls are plastered
and decorated. Floors of the bedrooms are covered with flooring
material. Those of the living room and other parts of the house are
the natural brick, ground smooth and polished.
W'ith the complete, scientific, labor-saving equipment, the furniture
and decoration are in present-day style that is home-like.
[129]
FLORIDA TROPICAL HOME
FLORIDA HOUSE. Modernistic luxury in a design adapted to
the unconventional freedom of living largely outdoors is shown in
this house, not built to meet a budget but to present an ideal.
Spaciousness and freedom, with a minimum of household labor,
is the object. From the front you enter a two-story living room
with a ceiling-high studio window on that side, and on the left, a
polished aluminum open stairway leading to the upper floor. The
living room opens to the dining room on one side, and on the other,
to a loggia overlooking the lake. The bathroom is a large, square
room with plate glass partitions between the showers and the sunken
tub. All the roof, except over the living room, is given to wide deck
terraces to which one steps from the airy bedrooms.
Interior decoration is in modern Victorian style, with specially
designed furniture, and makes use of wall papers, appropriate
drapery fabrics, and special indoor lighting effects.
CENTURY HOMES "HOUSE OF TOMORROW"
fHOUSE OF TOMORROW. This glass and steel house is cir-
cular, like three drums piled one upon another, the top drum being
the solarium, surrounded by a circular roof terrace.
Living part of the house is all windows, but none of it opens. The
air inside is all conditioned, purified and circulated by ducts. Every-
thing is water and fire-proof without corners or dust catchers. Floor
of the living story is walnut blocks, bakelite finished.
On the ground floor is a workshop, hangar and laundry. Beyond
is a recreation room and a miniature bar.
The electric kitchen is all stainless metal, porcelain and glass.
Floor of the master's bedroom is end-block pine. Floor of the child's
room is rubber tile. White carrara glass walls, white porcelain
equipment and rose-colored rubber tile floor are the bathroom
scheme.
Interior decoration and furniture are strikingly modern, in keeping
with the unusual character of the house.
SOUTHERN CYPRESS CABIN
SOUTHERN CYPRESS. Not planned for living but to demon-
strate the various uses of cypress in building and decoration,
this charming chalet is decorative in itself, in its garden setting.
Different treatments of cypress for construction are shown.
In the garden is a cypress workshop in which demonstrations are
given of carving quaint bird and animal heads from cypress "knees."
STRANSTEEL HOUSES
STEEL FRAMED. A new type of steel construction is used in
this home. The frame members are made of two channels with
grooved backs welded or riveted together. Nails driven between
the channels follow the lengthwise grooves.
[ 130 ]
Linoleum is used on the floors and linoleum products for the laundry
and bathroom walls.
The two bedrooms are on the ground floor. Most of the roof deck
is given to lounge and recreation space surrounding the recreation
room, which has a large solarium alcove.
The interior decoration and furnishings are in modernized tradi-
tional style with the accent on livability.
Garden Home
STRANSTEEL GARDEN HOME, is a companion to the
Stransteel house and is built in the same construction. The nouse is
designed in the Cape Cod tradition and is planned for enlargement,
if necessary, to grow with the family.
ARMCO-FERRO ENAMEL HOUSE
FRAMELESS HOUSE. An example of the new construction
of a frameless, all-steel house built of factory-made units. The
house is two-story, attractive in its classically simple lines, and
exterior of dull gloss enamel.
Walls and floors are made of box-like units ready fabricated at
the steel mills. The wall units are house high, with door and window
frames welded in place. At the first floor ceiling line, a metal conduit
welded on serves for a continuous floor bracket.
To the inside walls a layer of insulation is applied, and over it,
two coats of plaster. The ceilings are finished in acoustical tile.
In the interior decoration and furnishing, practical livability and
attractiveness within moderate price range are stressed.
Guest Cottage
GARDEN COTTAGE, that may be built in connection with a
larger house for overflow of guests, is in the garden, adjoining.
AMERICAN LEGION HEADQUARTERS
WORLD'S FAIR POST of the American Legion is to be estab-
lished at this Exposition headquarters for Legionnaires. Exhibits
of Legion activities and the plans for the welcome of visiting veterans
are in charge of the American Legion Century of Progress Committee.
OWENS-ILLINOIS GLASS-BLOCK BUILDING
GLASS BLOCK BUILDING and tower, built by the Owens-Illi-
nois Glass Company of this new structural material. The glass blocks
are hollow and thus insulate against heat and cold. Decorative
effect of the colors is seen by daylight inside the building and in
brilliant illumination effects.
A collection of historical glassware and decorative pieces, lent by
the Toledo (Ohio) Museum of Art, is seen in the exhibit hall.
Miniature glass plant in operation shows the complete process of
glass manufacture. The industrial exhibits include glass-wool filters
[131]
Owens - Illinois Glass - Block
Building. The tower is beau-
tifully illuminated at night.
Home Planning Hall. Here
the home planner finds sug-
gestions and new ideas.
and models showing their application. Home air-cleansing equip-
ment, using glass-wool filter in connection with heating equipment,
is demonstrated. Coffee vacuum jars, tamper-proof oil bottles, other
types of bottles and preserving jars are shown.
Use of glass block construction is illustrated by models of resi-
dences, industrial plants, stores, and filling stations, in natural
settings of streets and trees.
HAEGER POTTERY EXHIBIT
POTTERY FACTORY. Exhibit of art pottery and group of
Southwestern Indian potters at work. The demonstration of primi-
tive and modern methods of making pottery is the exhibit of the
Haeger Potteries, Inc., of Dundee, Illinois.
A family group of San Ildefonso Indians, among the finest pot-
tery makers of the North American primitives, are in native adobe
huts in the pottery exhibit.
A modern plant shows mechanical mixers at work. "Throwers"
spin clays into shapes on pottery wheels; artists hand-decorate the
dried shapes. A modern rotary kiln, 24 feet in diameter, automati-
cally fires 6,000 pieces a day.
The newly manufactured pieces are exhibited with fine show
pieces from various parts of the world. Three ultra-modern rooms,
a living room, a bedroom and a dining room, illustrate the use of
the art pottery and decorations.
*VICTOR VIENNA GARDEN CAFE. Restaurant a la carte,
featuring Viennese and Austrian dishes. Indoor dining room and
outdoor garden. Also cafeteria. Orchestra. Floor shows 9 p. m.
to closing. Dancing by guests 6:30 p. m. to closing.
[132]
HOME PLANNING HALL
HOME PLANNING HALL. Here are seen exhibits of direct
application to the problems and wishes of modern home planners.
Three model all-metal kitchens show the use of stainless, glitter-
ing metal for sinks, drain boards, table tops and other equipment.
Each kitchen exhibits a different plan for efficient construction.
Scientific tests of various materials and household machines are
shown by fact-finding research specialists. Here you see tests ap-
plied to enamel wares to ascertain their resistance to chipping, to
staining and to heat. House paints are given what are described as
accelerated weather tests. Intense, concentrated light rays in which
the destructive rays are a large element, are turned on the samples.
By continuous bending under weights the test of accelerated wear
is given to spring steel furniture. Methods of refrigeration are tested
and explained. Wire fencing is given a metallurgical test. Efficiency
of vacuum cleaners is tested. Rugs are given accelerated tests.
Test Yourself
Nearby you may test yourself — that is, your physical condition
as evidenced by your resistance to fatigue — on a "wobble machine.'
You stand on a small, trembling platform which registers how
steadily you hold yourself. This fatigue test is in an exhibit of inner
spring mattresses.
Pumps for water circulation in rural homes and other buildings
are shown, with an exhibit of oil-burning heating equipment. With
this exhibit is a show of toy machines for children.
A giant mixing machine for mayonnaises and other foods is seen
in operation. There are exhibits of various types of mixers, vacuum
cleaners, faucets and shower bath equipment and of cast aluminum
kitchenware. An exhibit tells the story of air conditioning and hot
air heating. Washing machines are seen in a demonstration.
GAS INDUSTRY HALL
An extensive exhibit is devoted to the story of gas in the home.
A domestic science instructor makes cookies on a gas stove to illus-
trate her lecture on the use of gas for cooking. Model kitchens
illustrate the efficient planning of the space for labor saving.
Gas ranges, water heaters and house heating equipment are shown.
Mechanics give a demonstration of the ease with which gas heating
apparatus is installed in any furnace.
An automatic coal stoker in operation shows the apparatus in
action, firing a furnace. A furnace has part of one side cut away to
show the working parts of the coal stoker as they operate. A model
coal tipple in action shows how coal is loaded into freight cars.
r 133 ]
Hard coal tells its story by showing a heating plant boiler with
part of a side cut away to show the flues.
Here are more mixing machines and other electrically driven
kitchen equipment. An exhibit of wax floor polish shows its appli-
cation to various wood floors and to linoleum. More home heating
boilers have sides cut away to show the inner construction.
Marionette Theatre
A marionette show, operated by professional puppet-show artists,
gives a performance in a theatre connected with an exhibit in which
girls in costume demonstrate uses of cleaning powder.
Construction of paint brushes is shown. An exhibit of gas-operated
refrigerators shows how the freezing element is actuated by a tiny
gas flame.
On the upper floor of Home Planning Hall you will find an exhibit
of rugs shown by an ingenious device.
The house furnishing exhibits on this floor are divided into sec-
tions. On one side you see wares applicable to kitchen use, equip-
ment, pressure cookers, jelly molds, utensils and cabinets. On the
other side are furnishings, fine displays of glassware, redwood gift-
ware, clocks and other idea-giving exhibits.
CRANE CO. STATION
A 45-FOOT SHOWER bath is a refreshing attraction. The
shower is a giant reproduction of the company's shower bath equip-
ment. At the base of the tower is seen, in contrast, a bathroom
used in 1893. Here, also, is seen a modern, de luxe bathroom.
Display of antique and historical plumbing fixtures includes a
"chaise longue" French bath tub of 100 years ago, a French lavatory
150 years old, a bath tub shaped like a hat that was in vogue in this
country after the war between the states, and a bath tub of the type
used by Queen Victoria in England.
Complete plumbing installation for a rural home is shown, includ-
ing automatic system to supply running water, complete bathroom,
kitchen and laundry. Glass partitions enable view of all the piping.
Efficient, modern kitchens are shown with complete plan of all
kitchen equipment. Heating and air-conditioning equipment is
shown as applied to the typical, average home.
The industrial exhibit shows valves, fittings and pipe in their
application to various industrial and engineering uses.
JOHNS-MANVILLE BUILDING
USES OF ASBESTOS are shown in a complete home remodelling
exhibit. Here is seen, as the main feature of the decoration, one
of the most striking modern mural paintings of the Exposition.
It is 88 feet long and 18 feet high. The artist is Leo Katz, of
Vienna, Austria.
[134]
Johns - Manville Building.
The story of asbestos and a
great mural painting.
Kohler Building. Luxury of
modern baths and electrical
home equipment.
Half-nude figure of a man kneels in the center over the title "Give
Us This Day Our Daily Light." Two triangular panels are on each
side. The first is "Cold," done in greenish black, including a pale
horse covered with icicles.
Writhing figures dance amid flames in the panel "Heat," which
is done in red as is the opposite panel "Sound."
"Motion" balances the first panel. An engineer bent over a draft-
ing board is surrounded by machinery bearing him down.
The exhibit is devoted to the various uses of asbestos and asbestos
products. Museum specimens of asbestos from all parts of the world
are shown, with asbestos in all stages of manufacture.
KOHLER
KOHLER BUILDING. Luxury of the modern bath room, mod-
ern kitchen equipment, including electric dish-washers, heating
equipment, electric household equipment and other modern appli-
ances for comfort, labor saving and beauty of the home, are shown
in the exhibits.
Mural paintings illustrate the romance of commercial enterprise
that brings products from far places of the earth to be used in man-
ufacturing and cultivates world-wide markets for its products. Pho-
to-murals and dioramas within the building show Kohler Milage and
the Kohler industry in Wisconsin. The building is in a charming
garden setting.
27TH STREET ENTRANCE.
[135]
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[ 136 ]
The Ford Building
FORD EXHIBIT
FORD BUILDING. The dome, 200 feet in diameter, represents
the giant cogs of a set of gear wheels. The building embodies new
principles of electric illumination, both for lighting and for spec-
tacular effects. Nearly four acres of floor space are devoted to
educational and industrial exhibits. Albert Kahn of Detroit is the
architect.
Main entrance is through the rotunda. Here 67 vehicles of
different eras show the development of wheeled vehicles from the
Egyptian chariot to the motor car of today. Around the rotunda-
concourse is a series of photo murals 20 feet high and 600 feet long.
Middle of the rotunda is the Court of the World, open to the
sky. An electrically revolved globe 20 feet in diameter is in the
center.
Looking upward at night, the visitor gazes into a weaving mass
of colored clouds of ceaselessly changing patterns, from which rises
an enormous pillar of clear, white light that under proper atmos-
pheric conditions attains the height of one mile. Twenty-four
38-inch projectors of 5000 watts are used to create the pillar of light.
Ford Museum
Ford Museum occupies the south wing of the building. Among
other relics, the museum contains Mr. Ford's first work-shop and
his first automobile, built in 1893. An old-time machine shop dem-
onstrates that mechanical progress is dependent on machine
development.
The north wing, known as Industrial Hall, is 585 feet long by
213 feet wide. It houses upward of forty industrial exhibits. Raw
[137]
materials such as copper, iron, zinc, aluminum, rubber, cotton and
wool are carried through the actual stages of manufacture to finished
parts for motor cars. This display, as a whole, demonstrates
the dependence of industry upon the soil.
Especially interesting to electrical engineers is the lighting of
Industrial Hall. A combination of high-pressure mercury tubes and
lamps gives a light that attains the clarity of 80% daylight at noon
of a clear day.
The system of sound amplification, both within the building and
without, employs a total of 289 master loud-speakers and 223
auxiliary speakers. No speaker is of greater than three watts volume,
so that none amplifies more loudly than a conversational tone. Four
separate programs might be broadcast in the building simultaneously
without one interfering with any other.
Farm Exhibits
To the rear of the south wing of the main building is a weather-
beaten barn which was transported to Chicago from the Ford home-
stead at Dearborn where it was built the year that Henry Ford
was born. In this barn is an exhibit of Henry Ford's solution of our
farm problem. An improved machine for the processing of soybeans
is shown in operation. The practical possibilities for profit in this
crop are pointed out. Nearby a small machine shop, wherein parts
for cars are being made, demonstrate how the farmer may become a
manufacturer as well as a food grower.
"Roads of the World"
Across from the Ford Building, on the lake front, is Ford Gardens.
Here are the "Roads of the World." A roadway reproduces, in
nineteen separate sections, examples of world-famous highways from
the earliest Roman and Chinese roads to the smoothly paved
highways of today.
In the gardens are seats in which to rest and listen to the daily
concerts by the Detroit Symphony Orchestra of seventy pieces.
MAYA TEMPLE
MAYA TEMPLE. Reproduced section of the Mayan Temple,
the Nunnery of Uxmal, in Yucatan. In its halls are relics of the
artistic and engineering genius of the lost civilization of America.
In the center, the wide stone staircase up to the main hall is as it
was when the original was trodden by thousands of worshippers.
The elaborate facade of the Uxmal Nunnery at the Exposition
Fair is an exact reproduction in its original color of yellowish brown,
with dark green and deep red symbolic sculptured ornaments. Prin-
cipal element of the sculpture is the serpent mask. It is the Mayan
representation of Kukulcan, the plumed serpent god.
[138]
THE MAYA TEMPLE
Ceremonial Dancers
In the long hall of the temple is a life-size figure of a Mayan
Feather Dancer. The gaudy, feathered costume is the only one of its
kind in any museum. It was made by Indians of Xachila, state of
Oaxaca, Mexico, after the ancient pattern used 2,000 years ago in
dances in honor of their gods. Another life-size figure is that of a
Jaguar Dancer in full costume.
Figure of an Indian girl from Zacatecas is wearing the China
Poblana, the national festal garb of Mexican women.
Near a case of Maya pottery is a figure of a Mayan woman of
today making pottery by hand.
Shrunken human heads, war trophies of the Jivaro Indians, who
still preserve their independence in the jungles of Ecuador, are a
weird exhibit.
Codex Tulane
The Codex Tulane is the only complete Middle America manu-
script in the United States. It is a strip of deerskin twelve and one-
half feet long and nine inches wide, on which is a record in picture
writing and hieroglyphs.
In cases in the hall are exhibits, including ancient Maya currency.
Brilliant feathers of the extinct quetzal bird are the highest money.
Xext come jade beads, small copper bells and coca beans, the money
of the common people.
[139]
There are many jade carvings, miniature statuettes and pendants.
Obsidian is the material of numerous figurines, household gods and
ornaments as well as of large and small knives with curved blades,
sharp as razors. A Mayan beauty once studied her features in a
mirror of polished pyrite. There are finely executed miniature masks.
Mass production is shown by clay molds from a temple storehouse.
Clay stamps bear designs which could be rapidly printed off singly
or in combinations. Dentistry for ornament was practised, as is
evidenced by the skull of a rich man, his teeth inlaid with jade and
turquoise. Tomb of a Mayan chief, built into one wall of the
Temple, is lined with some of the finest known Mayan relief sculp-
tures in stucco.
Polished white marble jars, bowls and trays, thin as tea cups and
pierced with lacelike ornament, were worked out with small nephrite
hammers.
Tunkul Drums
A small, richly carved drum, of polished red wood, has four loose
squares in one side that produce four different notes. Similar prin-
ciple is that of the tunkuls, or ceremonial log drums.
A wall covered with dots and dashes like telegraph code shows
the numerical system of the Mayas, who reckoned in twenties instead
of in tens. Enlarged photographs show the descendants of the
Mayas as they are today.
3 1ST STREET ENTRANCE.
GENERAL MOTORS
GENERAL MOTORS BUILDING. The 177-foot tower domi-
nates the building, which is 429 feet long and 306 feet wide. The
construction is steel, concrete and steel-sheathed wall board. More
than 1,100 piles were driven to provide the foundation. Electric
power used in the illumination requires 92,000 horsepower per
month, enough to pump water for a city of 25,000 inhabitants or to
provide home and street lighting for a city of 7,500. Three times
this amount of power is used in the operation of the exhibits. Archi-
tect is Albert Kahn of Detroit. Construction equipment and opera-
tion of the exhibit represent an investment of approximately
$3,000,000.
In this building you see a complete automobile assembly line in
full operation. Taking the automobile factory to the people and
showing them exactly how a motor car is put together is the pur-
pose of the show.
[140]
The General Motors Buildini
Automobile Assembly Line
From a balcony a fifth of a mile long, 1,000 visitors at a time may
watch the entire process, from the first step of the assemblage of a
Chevrolet car until the finished car is driven off at the end under
its own power. Constant production of cars is maintained in this
exhibit throughout the Exposition, and the cars thus made are part
of the regular output of General Motors.
Two hundred white-uniformed, expert workmen are at their sep-
arate jobs along the line. You look down on them and see the steel
frames of the chassis starting on their journey. Cranes swing the
wooden body framework over them and the swift workmen at that
point, with their electrically powered screwdrivers and wrenches,
fasten the framework together. The steel bodies are swung into
place, welded and bolted, the joints polished mirror-smooth, and the
job, beginning to look like a car, moves on, followed by the endless
line of others. You see how the inside of the body is finished along
with the wiring, the adding of the transmission and other mecha-
nisms, the swinging of the engines into place, the car constantly
growing, every one of the expert mechanics adding his touch, until
the final inspection and testing of the engine. The car is run into
the line of finished jobs to be driven away at the end of the work-
ing day.
It is astonishing how quietly the operations are conducted.
Everything fits in its place. The cranes silently swing the heavy
parts to exactly the right position and the whole job goes on with
little noise.
[141]
Sculptures in Hall of Progress
In the Hall of Progress an extensive mechanical exhibit shows the
development of a number of the automotive improvements created
during the history of the General Motors organization. These
include the self-starter and electric head lighting.
The Hall of Progress is embellished by sculptures and marquetry
mural decorations. Statues in wood by Carl Halsthammar, and the
striking statue, "Precision Workmanship," by Carl Milles, the cele-
brated Swedish sculptor, are notable art objects. The murals are
by Miklos Gaspar and Matthew Faussher.
Methods and instruments used by the scientists in the corpora-
tion's research laboratories are shown in another exhibit room, which
is completely air-conditioned. In this exhibit you see the fluorescent
fountain. It is made of a large number of the rare minerals used in
the regular work of the research staff. Ultra violet light played on
these minerals produces a strange flow of color effects.
Refrigeration Exhibits
Home and commercial refrigeration and air-conditioning is the
subject of another large exhibit.
The work of the consumer research staff, which investigates and
tabulates the desires of 1,500,000 American motor car owners each
year, is explained in an extensive exhibit.
The moving picture theatre shows a series of educational films.
In the great semi-circle of glass-fronted exhibit rooms around the
building are seen the many models of automobiles, deluxe bodies
and other products of General Motors. The building is surrounded
by a concrete terrace and landscaped gardens. On the lake-front
side is the pier for steamer and motorboat landings.
CORRECT TEMPERATURE HOUSE
FRIGIDAIRE HOUSE. A small modern home demonstrating
all-year air conditioning. The house is built to show scientific con-
struction in insulation from heat and cold and is planned for ultra-
modern conveniences in labor-saving and healthful conditions. How
three essentials of life — food, air and water — are kept at proper
temperatures for health at all seasons of the year, is demonstrated
by automatic home equipment.
CHRYSLER BUILDING
CHRYSLER BUILDING. A huge drop-forged steam hammer,
shaping steering knuckles from red-hot steel billets, and a quarter-
mile outdoor exhibition and testing track and sand pit, are features
of the animated exhibits in the Chrysler building.
The main building is in the form of a Maltese cross with four
pylons, 125 feet high, and an open center well. A long, elevated
[" 142 ]
CHRYSLER
The Chrysler Building
promenade overlooking the track, connects this building with the
smaller building at the north. Holabird and Root are the architects.
Airy, outdoor effect, with comfortable chairs and settees placed
everywhere in shady and breezy spots, carries out the inviting and
hospitable plan of the building.
Exhibition Track
On the track a free exhibition of automobile driving and testing
is given hourly under direction of Barney Oldfield, the celebrated
racing driver, who acts as master of ceremonies, greeting the visitors
and sometimes taking the wheel.
In the wide, circular plaza, which runs all the way around the
ground floor under the roof of the main building, is a varied exhibit
of the science and art of automobile manufacture. Graphic and ani-
mated displays show the results of research by engineers, and the
principles involved are understandably explained.
Automobile bodies turn wrong side out to show how they are
made on their steel frames.
In demonstration of actual operations you see welding operations
performed, cloth woven, safety glass made, coil springs wound and
shaped, paint and lacquer in process of production.
Effect of air resistance on different shapes of cars is demonstrated
in an exhibit that shows how engineers work out the airflow principle.
You may make the test yourself.
Operating exhibits farther around the circle show how tests of
stability and stamina are applied to materials and to car design.
The color setting and arrangement of the series of exhibits is the
work of Count Alexis de Sakhnoffsky.
r 143 ] '
Moving Picture Theatre
In the center of the circle, at the base of one of the pylons of the
main building, is the moving picture theatre in which dramatic tests
of cars are shown. In one of them an automobile is knocked off
a 300- foot bluff by a truck. The car bounces and somersaults to
the bottom and then is driven away with no apparent damage except
dented fenders and top.
On the second floor of this building is a fashion salon of finished
motor cars. From here you may walk out on the promenade to look
out over the testing track. A long pool with four spouting fountain-
is between the two buildings. Under the promenade is a continua-
tion of the main building exhibits.
AIRPORT
PAL-WAUKEE AIRPORT. Sight-seeing rides in amphibian
planes. Landing for amphibian transport planes.
*CAFE DE ALEX RESTAURANT, table d'hote and a la carte
service. Indoor and outdoor tables. Orchestra.
TELEVISION
•[TELEVISION THEATRE. Dramatic shows, demonstrating the
progress of television for news and theatrical productions.
LIONS AND TIGERS
IN WILD BEAST TAMING EXHIBITION
STANDARD OIL SHOW. Free exhibition of thirty-three
jungle-born lions and tigers and their trainer in a daring performance.
There are 2,500 free seats in the outdoor theatre around the steel-
barred arena, called the "Red Crown Cage of Fury." In this cage
Allen King, one of the few trainers who have been able to control
a large group of lions and tigers at one time, puts the savage beasts
through their performance.
Allen King has many
dangerous moments in
training full grown des-
ert-born Barbary lions.
[144]
First Appearance of Beasts
A number of these animals are making, in this act, their first
appearance as performers. Jungle born animals are said to respond to
training more readily than do animals born in captivity. The lions are
from Barbary and Central Africa. The tigers came from Sumatra and
North China. Allen King has been training the lions and tigers to
appear together all winter, at menagerie headquarters in Peru, In-
diana. During that time he had no serious difficulty with them.
Supporting the lion and tiger performance is an act by a herd of
elephants, under a woman trainer, Miss Estrella Nelson.
Four or five exhibitions are scheduled for each day. After the
performances the public may go through the menagerie and inspect
the beasts in their cages.
TRAVEL AND TRANSPORT BUILDING
TRANSPORTATION DOME, and the Great Hall of the Travel
and Transport building, are two of the most original conceptions
of the new architecture. The striking design of this gigantic build-
ing is a reflection of the new ideas involved in its construction.
The Dome is an architectural innovation that has been more dis-
cussed than has any building erected in recent years. Instead of
being supported by pillars the dome, 205 feet in diameter, is sus-
pended from twelve trussed towers. This novel suspension construc-
tion allows under the dome a floor space more than 200 feet across
entirely free of obstruction.
Suspension principle allows for expansion and contraction from
heat and cold and this gives it the name — "the breathing dome."
Its engineering principles have proved their soundness, the dome
coming intact through the severe conditions of two winters on the
lake front and bearing the load of heavy snowfalls with ease. Prin-
ciple o f construction
established by this
demonstration will be
seen in future applied
to other buildings re-
quiring large unob-
structed areas under
roof. Architects of the
Travel and Transport
building are J. A. Hol-
abird, Hubert Burn-
ham and E. H. Ben-
nett. Clarence W. Far-
rier was the architect
The John Stevens 0f Transportation
Dome with Leon S. Moisseiff as consulting engineer.
[145]
[146]
History under the Dome
Historical exhibits are arranged around the rotunda of the Dome.
Here we see a reproduction of one of America's first locomotives,
built by John Stevens, of Hoboken, N. J., in 1825.
Next in the circle is a U. S. Navy fighting seaplane.
A weather-bleached Conestoga covered wagon leads a procession
of three ancient vehicles. The Conestoga is not the '"prairie schoon-
er" of the western trek but is the older, heavy wagon that carried
emigrants west from the Atlantic Coast. Behind the Conestoga is
a bullet-scarred Rocky Mountain stage coach, built in 1860. The
line is brought up by a tottering old two-seat automobile surrey of
1907. A spidery, high-wheel bicycle of the eighties is followed by
a four-rider "safety bicycle," the thrilling racing machine of the
nineties.
A modern, steel-bodied, two-unit transportation truck is contrasted
with a power wagon
built in 1907. A pio-
neer power tractor of
1906 is beside a mod-
ern, compact, rubber-
tired tractor. In this
exhibit you see a pio-
neer buggy-type auto-
mobile of the '90's
with its steering lever
and bicvcle chains.
The Transcontinental Plane
A modern motor fire truck is contrasted with one of the first steam
fire engines.
Pilot house of a modern steamship, exhibited by the U. S. Depart-
ment of Commerce, shows the use of standard and gyro compass,
engine room telegraphs, radio direction finder and the "fathometer"
which takes soundings by echo from the sea bottom.
You may go through one of the world's swiftest, multi-motored,
all-metal planes. The ship's speed is 200 miles per hour. Its capac-
ity is ten passengers, crew of three and 800 pounds of mail and
express. The cabin has thermostatically controlled vapor heating,
reclining chairs for night travel and a lunch sideboard.
New type of city transportation is shown in a motor bus street
car with doors at both ends.
The world's mightiest electric locomotive stands nearby in the
Dome. The giant is 76 feet long, 17 feet 4 inches high, and weighs
521,000 pounds.
[147]
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All-Aluminum Sleeping Cars
The first two all-aluminum sleeping and observation cars ever
built stand imposingly at the entrance to the great hall. End of
the observation car is a stream-lined turtle-back.
Between the two aluminum giants stands a small, weather worn
brown wooden sleeping car, which made its first trip Sept. 1, 1859,
from Bloomington, Illinois, to Chicago. There are no lower berths.
Wood bunks are let down above the tops of the low seats.
Near these cars is a large floor exhibit of up-to-date sleeping car
bedrooms, compartments, staterooms and berths.
At the north end of the great hall, a relief map of Glacier National
Park and its surroundings shows Yellowstone Lake in its lofty basin.
Antique "six shooters," armory of the pony express riders of Cali-
fornia gold rush days, are among railway express exhibits. An
armored automobile truck, with its loop-holes and arsenal of mod-
ern weapons, is an example of the motorized traveling fortresses that
transport money in cities.
Historic Dioramas
An acting diorama reproduces the laying of the first stone in a
railroad system a hundred years ago. Figures almost life-size in
beaver hats, stocks and ruffled shirts, move and speak in the scene.
Other dioramas are views of Harper's Ferry and of historic scenes
in railroad history, one of which, on a stage with moving runways,
shows the race in 1829 between Peter Cooper's engine, the "Tom
Thumb," and a horse car.
A line of operating miniature models represents the development
of the locomotive. At the end is the original "Atlantic" locomotive,
date 1832, in operation.
Moving trains and steamboats are in a diorama of the view across
the Hudson River to the headland Storm King. An historic display
of model vehicles is in this exhibit.
A twenty-two foot illuminated relief map, showing national and
international trade routes, is in a great exhibit which includes the
"Mississippi," the South's oldest locomotive, date 1834.
Pioneer Railroading
The "Pioneer," first locomotive to run out of Chicago, in contrast
with a profile of the largest type of passenger locomotive in the
world, shows the "Pioneer" no longer than the tender of its successor.
Here you will see a pioneer train. The small, plain, wooden cars,
rough seats and open platforms give a picture of early days of rail-
roading in America.
You may step into a full-size locomotive cab and examine the
controls. Sections of roadbed and specimens of track, ties and
ballast are in this space.
[148]
Entrance to Transportation Dome at Night
Motion pictures in
another exhibit tell the
inside workings of a
railroad system and a
talking motion picture
in full color shows and
describes stretches of
the Rocky Mountains.
Dioramas illustrate
the progress of the
Southwest in the past
100 years through cot-
ton, livestock, wheat
and oil.
Operating exhibits
show an electric hoist
and welding by electric
arc.
Glass profile of an
automobile, showing
all the operating ele-
ments, is the feature of
Clutch, brakes, carbureter and trans-
a parts and accessories show
mission are shown in detail by working models.
Automobile Theatre
Largest automobile ever built, 80 feet long and 39 feet high, is a
motion picture theatre in which films are shown telling a story of
motor car manufacturing.
Safety glass is demonstrated by a screen-enclosed tunnel through
which visitors are invited to throw baseballs at glass panels.
Expert workmen in a complete factory unit make safety glass
sheets, and transparencies show all the steps in the process of glass
production.
Motorcycles, featuring a new police model, are shown.
Bicycle manufacturers exhibit an historical collection of bicycles.
The earliest example is a "hobby-horse," which the rider straddled
and kicked along with his feet on the ground.
High-speed escalator carries visitors to the second floor of the
building.
A display shows the history and evolution of locks.
There is an exhibit of the tourist attractions of the Philippines
and a display of jewelry, pottery, metal work, weaving and wood
carving shows the handicrafts of the natives.
A trailer unit for motor travel contains a kitchenette, refrigerator,
sleeping quarters, and daytime arrangements for comfort en route.
[149]
A New Unit Train
An historical exhibit
of car couplings illus-
trates the development
from plain bar fasten-
ings to massive auto-
matic couplers. Types
of rail joints, anti-
creepers, and rail flange
lubrication are exhib-
ited. Annular and
thrust bearings are ex-
hibited with a display
of the precision instru-
ments used in making
ball bearings.
A four-track toy
train electric system is
built to scale in minia-
ture.
Amateur Radio
The World's Fair Radio Amateur Council has its exhibit space
and operating station on this floor. A radio-controlled boat is oper-
ated on the lagoon by remote control, operators on shore starting,
stopping and maneuvering the boat.
Three short-wave transmitters are in operation. Any licensed
radio transmitting amateur visiting the Fair may operate the trans-
mitters if he has his license with him. It is unlawful for a person
to operate an amateur station unless he has his license on his person.
In the exhibit is a full-size, old-time "spark station" which will
show how amateurs sent and received signals in the early days.
Sportsman's Show
The International Motor Boat and Sportsman's Exposition occu-
pies a large section of the second floor. In a forest setting is an
exhibition of wild life. Bait-casting and fly-casting contests are
scheduled. Archery contests are an added attraction. Motorboats,
outboard motor equipment, canoes and hunting equipment are on
display in a great sportsman's show.
OUTDOOR RAILWAY TRAINS
An epoch-making exhibit, revealing the swift advancement and
evolution of transport in the past 100 years, is on the out-of-doors
exhibition tracks south of the Travel and Transport building. Here
r i5n i
Tuo Types
of Modern
Railroad
Trains
are two of the new streamlined, motor driven trains that have been
put into service in the past few months.
One of these is a six-car, streamlined, 110-mile-an-hour Diesel
driven train.
What the development of such a train means to the world of trans-
portation is shown by the following contrasting facts:
A standard steam train of six cars weighs about 600 tons; the new
six-car unit, 85 tons. A standard, high-speed passenger locomotive
weighs 312 tons; the new type power unit, 20 tons.
The average modern locomotive has to be refueled every 100
miles; the new train, every 1,200 miles. The new train, too, oper-
ates on roller bearings throughout.
The train is air-conditioned throughout; temperature controlled
by thermostat. Interior color scheme is blue and aluminum. All
lighting is indirect.
A Three-Car Unit
Nearby is another new streamlined, Diesel-powered train, a three-
car unit. This unit train is built of stainless steel. It weighs only
80 tons, no more than a single standard sleeping car. It rides on
articulated trucks with roller bearings. It is air-conditioned, radio
equipped, has windows of shatterproof glass and electro-pneumatic
brakes. Rear of the last car is an observation solarium.
[151 ]
SCENES FROM WINGS OF A CENTURY
[ 152 1
Three other streamlined rail car jobs, single coaches, Diesel and
gas-motored, are shown in this group.
A museum piece, an ancient locomotive of 182 7, is shown beside
a modern, high-speed locomotive.
Another historical exhibit shows the evolution of the railway coach
from 1830 to the present. The newest train is equipped with "4-way
conditioning," which includes humidifying, dehumidifying, air cool-
ing and warming.
WINGS OF A CENTURY
THE PAGEANT OF TRANSPORTATION
fWINGS OF A CENTURY. Pageant drama, depicting the crea-
tion and development of the transportation system of the United
States. An army of actors and horses, and the largest collection of
actual historic vehicles ever brought together and shown in action
under their own power, are used in the action.
Trappers and hunters, risking their scalps by penetrating into
the wilderness where white men have never been, begin the action.
Indian fights, Daniel Boone and his followers attacked in their
camp, the "covered wagons" crossing the plains, cowboys, stage-
robbers, the gold hunters in California, the Sacramento water-front,
miners, gamblers and dance hall girls, make scenes of fast action.
Mutinous drunken sailors fight with their officers and police when
a clipper ship docks in the East. Queer old post chaises, early stage
coaches, "hobby horses," canal-boat days, race between a horse car
a pioneer American locomotive, and humorous travel episodes show
the beginning of railway traffic.
Ante-Bellum Days
Old Mississippi days are shown in a levee scene. A steamboat,
with its load of ladies in crinoline, planters and river gamblers, docks
at the levee during a Mardi-gras festival. Negro roustabouts, field
hands and levee loungers sing spirituals to the masked revellers.
Transportation advances in spite of everything. Dramatic mo-
ment shows the "driving of the golden spike" at the joining of the
transcontinental tracks.
First Automobiles
Appearance of the first automobiles at the World's Fair of 1893,
the Spanish princess at the Columbian Exposition, flaunting cos-
tumes of the "gay nineties," introduce a fascinating procession of
historic first automobiles. There is a tense thrill at the first airplane
flight by Wilbur Wright at Kittyhawk, North Carolina. Conclusion is
an impressive moving scene of huge, modern locomotives, giant motor
[153]
1%
trucks, automobiles and a great,
all-metal, transcontinental air-
plane.
"Wings of a Century" was
acclaimed at the Exposition of
1933 as an historic pageant of
the most intense dramatic and
patriotic power. For the Expo-
sition of 1934 the pageant is
greatly augmented.
OUTDOOR MOTORIZED
TRANSPORT EXHIBITS.
Exhibit and demonstration of
heavy trucks, trailers and trac-
tors.
CHICAGO & NORTH-
WESTERN OUTDOOR EX-
HIBIT. A Class H locomotive
Glass Parking Tower —Class H signifying the largest
locomotives used for both passenger and freight service — is on dis-
play. Chairs and tables provide a place for picnic lunches.
WHITING CORPORATION AND NASH MOTORS
BUILDING
WHITING AUTOMOBILE PARKING TOWER, eighty feet
high, enclosed in glass and illuminated at night by flood lights,
exhibits automobile parking by the elevator tower method.
NASH MOTORS CO. exhibits an endless chain of Nash and
Lafayette cars constantly ascending and descending the parking
tower. Nash and Lafayette cars and an exhibit of the Nash
Motors Co. are in an exhibit room and lounge which gives a close-up
view of the parade of cars in the elevators.
AURORA FLOOD LIGHTS. Illumination spectacle by battery
of flood lights in changing colors.
35TH STREET ENTRANCE.
THE FARM GROUP
An exhibit area of prime interest to farmers has been organized
south of the transportation group. In the Travel and Transport build-
ing near the central entrance to the Great Hall is a large lounge and
meeting place for farmers' headquarters. Addresses will be given here
under the auspices of the Agricultural Council of the Chicago Asso-
ciation of Commerce.
[154]
COUNTRY HOMES
In the Farm Area are found a series of exhibits of practical interest.
Collateral with them are the exhibits of farm machinery, production
and distribution in the Agricultural and Foods Building and the
interesting exhibits of farm industries in the Ford Building.
So much attention has been directed toward the economic and
attractive possibilities of country living that the modern farm and
country-life homes built as exhibits for the Exposition of 1934 are
of timely interest.
COUNTRY HOME FARM HOUSE
MODEL FARM HOUSE shows the new ideas of comfort and
efficiency applied to the home of a practical farm operator. The
living quarters of the family are private and separate from the daily
work contacts of the farm. The garage, dairy machines room, work-
bench and repair room, wash room for the assistants, and other
working spaces are on the ground floor of the house.
The private family quarters on the second floor include a large
living room with fireplace, expansible dining space, kitchen, three
bedrooms and bath. The furnishing and decoration are in the
modern style, according to a simple plan of moderate cost.
Construction of the home is planned to be such that it may be
built with materials available at the site. Novelties consist in fire-
safe construction, insulation and economies in making use of pre-
fabricated materials and units as far as possible.
UNIVERSAL FLIVVER HOUSE
"FLIVVER" HOUSE. While this model home for the farm or
town is not entitled a "subsistence house," it fits into that picture
of a scientific modern dwelling of small cost that may be placed
wherever desired.
The plan includes living-room, two bedrooms, nursery, kitchen
and bath. There is a large, open-air porch. Flat roof deck provides
additional recreation space.
Construction is frameless, with sheet steel panels, twenty-four
inches wide, house high, and stiffened by a three-inch steel web. The
floors and roof are built of panels twelve inches wide and braced
by five-inch steel web. The thickness is filled up with spun-glass
insulation. Interior finish is decorated insulation board. Roof is of
the built-up asphalt type.
WILSON TEAM
WILSON 6-HORSE TEAM. A model modern stable, home dur-
ing the Exposition of the Wilson & Co. blue-ribbon six-horse team
of Clydesdales. These horses appear daily in the Wings of a
Century pageant.
[155]
BROOKHILL DAIRY
MODEL BARN AND DAIRY, with thoroughbred Holstein and
Guernsey cows in latest model sanitary stalls showing scientific pro-
duction of milk. Each cow provided with separate sanitary drink-
ing bowl, operated by the cow. The stable is built of specially
treated concrete. It is fire, vermin and rust proof, patterned after
an airplane hangar, according to the newest European type of barn
construction. Visitors look at the cows through plate glass parti-
tions in order not to disturb the animals, which are milked hourly
by machines. Cows' diet includes irradiated yeast for the produc-
tion of "Vitamin D Milk."
Dairy building is of hollow glass building blocks, resistant to
temperature changes and admitting light. Model milk storing,
separating and bottling plant shown in operation. The barn and dairy
are the exhibit of Brookhill Farm, Genesee Depot, Wise.
*Dairy restaurant and lunch counter. No alcoholic drinks.
INTERNATIONAL EGG LAYING CONTEST
POULTRY EXHIBIT. In rows of modern hen houses the pure-
blood, blue ribbon hens entered in A Century of Progress Egg-
Laying Contest are competing for the championship. Most modern
methods of housing, feeding and care for egg production are
demonstrated.
Poultry show includes specimens of:
Japanese Silkies — featherless chickens which are covered with
glossy down; Dutch Lakenvelder fowl; White crested Black Polish;
English Dorkings and Sussex — the leading English meat fowl; Aus-
tralorps, Australian fowl, holding world record for egg production
and one of the heaviest breeds; Turkens — a hybrid asserted to be a
cross between turkey and chicken; and Jersey Giants— both black
and white, the heaviest breed of chickens.
*Restaurant, featuring poultry products. Service a la carte.
Indoor and outdoor tables. Also lunch counter.
GOODYEAR EXHIBIT AND FIELD
BALLOON FIELD. Sight-seeing dirigible balloons start from
and return here after trips above Exposition and lake front. Lounge,
smoking, wash rooms and rest room.
SOUTH (FARM) ENTRANCE.
[156]
[157]
Madonna and Child With the Young St. John, by Botticelli
A CENTURY OF PROGRESS
ART EXHIBITION
fTHE WORLD'S FAIR ART EXHIBITION is in the great
range of galleries of the Art Institute of Chicago, in Grant Park, a
short distance from the North Entrance of the Exposition. The
immense value of the irreplaceable old and modern works in the Art
Exhibition requires that they be housed in a permanent building like
the granite Art Institute. The Art Exhibition is open daily, June 1
to November 1, from 9 a. m. to 5:30 p. m. Sundays, 12 noon to
9 p. m.
More than 1 ,000 masterpieces of painting and sculpture are in the
exhibition. The loan exhibition is entirely different from last year's
exhibition and comprises many famous works that have never before
been publicly shown. The exhibition occupies the entire gallery
floor of the Art Institute in 43 galleries of exhibitions of old and
modern masters and to one-man shows.
American Art Stressed
The comprehensive loan exhibition of works of American masters
is an artistic event long awaited and finally achieved in the World's
Fair Exhibition.
[158]
River Front, by George Bellows Portrait, by Antonello da Messina
Pearl, by Robert Laurent Toilers of the Sea, by Rockwell Kent
[159]
^y*
.,//.
Paul Revere's Ride, by Grant Wood
I 160 ]
Early period, from 1705 to 1860, is represented by examples of
the best works of Stuart, Sully, Trumbull, West, Copley, Earl,
Harding, Savage, Waldo, Feke, Morse, Hesselius and others.
Epoch of the Eastern painters is shown by Homer, Inness, Blake-
lock, Ryder, Fuller, Eakins, Sargent and Whistler.
Later comes the period of Chase, Duveneck, Carlsen, Cassatt,
Twachtman, Weir, Davies, Melchers, Hawthorne, Henri, Bellows and
Luks, and finally the American artists of today. Separate galleries
are given to one-man shows of Whistler, Sargent, Weir, Eakins,
Ryder, Cassatt, Henri, Bellows and Luks.
Two of WThistler's symphonies in white, "White Lady" and
""White Girl," and "The Lange Leisen," are among his paintings.
Among the old masters are a portrait by Antonello da Messina
and a "Repentant Magdalen" by Veronese. A self-portrait by Sir
Joshua Reynolds and "Portrait of Mrs. Butler," by Hogarth, are
in the 18th century British rooms.
Etchings, Engravings, Lithographs and Woodblock Prints
Twenty-one countries, with America leading all the others, are
represented in the World's Fair International Exhibition of Etchings,
Engravings, Lithographs and Woodblock Prints. There are 412
master works in this collection. One room will be given exclusively
to prints by James McNeill Whistler.
Verskcv Beauprc, bv Eugene Speicher
\ 161 1
ORGANIZATION OF THE FAIR
THE outstanding fact about the World's Fair in Chicago is that
it is the work of a voluntary association of citizens representing
the entire United States. The only tax-paid money used in the Ex-
position is in the United States
Government's individual exhibit
and in those of the different
states exhibiting.
After several years of pro-
posals and discussions, the
exposition was organized in
December, 1927, as an Illinois
corporation, not for profit.
Early expenses were met from
membership fees of founder
and sustaining members. The
World's Fair Legion, composed
largely of Chicago citizens, pur-
chased more than $ 600,000 worth
of tickets several years in ad-
vance of the opening. A bond
issue of $10,000,000, supple-
mented by purchase of space by
exhibitors and concessionaires,
furnished the funds necessary
Rujus C. Dawes in the pre-fair period.
More than 22,500,000 visitors experienced the mental stimulus
and inspiration of the Exposition in its first year. In consequence,
came the general demand that this immense assemblage of educa-
tional material, some of it price-
less in ordinary terms, some of
it the result of five years' study
and labor in planning and or-
ganization, be not scattered
after a mere five months' ex-
position to those hungry for
knowledge. This general de-
mand from the public's leaders
and spokesmen had the power-
ful endorsement of the Presi-
dent of the United States.
New exhibitors in 1934 in-
clude leading corporations of
America. The benefits of exten-
sive re-mapping of the grounds
and many improvements in
operation are seen. The gener-
ally increased optimism and
Lenox R. Lohr
energy of the entire country are reflected in the new and greater
Exposition of 1934, which opens its gates with more than half its
bonded indebtedness paid.
[162]
OFFICIAL DATA
OFFICERS
Rufus C. Dawes President
Charles S. Peterson Vice President
P. J. Byrne Secretary
George Woodruff Treasurer
Lenox R. Lohr Vice President and Genera! Manager
EXECUTIVE COMMITTEE
Rufus C. Dawes Mrs. Kellogg Fairbank Charles S. Peterson
Britton I. Budd Lenox R. Lohr Dr. Wm. Allen Pusey
Francis X. Busch Amos C. Miller George Woodruff
Gen. Abel Davis F. R. Moulton
TRUSTEES
Adler, Max Dixon, George W. Mitchell, John J., Jr.
Andersen, Arthur Downs, L. A. Moulton, F. R.
Armour, P. D. Epstein, Max Nestor, Miss Agnes
Bateman, Floyd L. Fairbank, Mrs. Kellogg Nixon, George F.
Baur, Mrs. Jacob Foreman, Gen. Milton J. Olander, Victor A.
Bendix, Vincent Getz, George F. Osland, Birger
Black, Herman Glore, Charles F. Palmer, Potter
Blake, Mrs. Tiffany Gorman, James E. Palmer, Mrs. Potter
Brown, Guck, Homer Parker, Maj.-Gen. Frank
Maj.-Gen. Preston Hettler, Sangston Peabody, Col. Stuyvesant
Buckley, Homer J. Hines, Ralph J. Peterson, Charles S.
Budd, Britton I. Hutchins, Dr. Robert M. Pick, George
Bundesen, Insull, Samuel Pusey, Dr. Wm. Allen
Dr. Herman N. Insull, Samuel, Jr. Reynolds, George M.
Burnham, Daniel H. Keehn, Roy D. Robinson, Theodore W.
Busch, Francis X. Kelly, D. F. Sargent, Fred W.
Butler, Rush C. Kelly, Hon. Edward J. Scott, Dr. Walter Dill
Carpenter, John Alden Knox, Colonel Frank Seabury, Charles W.
Carpenter, Mrs. J. A. Kruetgen, Ernest J. Shaffer, John C.
Carr, Robert F. Lasker, Albert Shaw, Arch W.
Clarke, Harley L. Lewis, Mrs. J. Hamilton Sprague, Col. Albert A.
Cluverius, Admr. Wat T. Lohr, Lenox R. Stevens, Eugene M.
Crawford, D. A. MacLeish, Mrs. Andrew Streyckmans, Maj. F. J.
Cudahy, Mrs. Joseph M. Mayer, Mrs. David Sunny, Bernard E.
Cuneo, John F. McCormick, Chauncey Swift, Mrs. Charles H.
Cutten, Arthur W. McCormick, Taylor, Orville J.
Czarnecki, Anthony Mrs. Chauncey Thomason, S. E.
Davis, General Abel McCormick, Upham, Mrs. Frederic W.
Dawes, Rufus C. Mrs. Robert R. Wood, Gen. Robert E.
Dawes, Mrs. Rufus C. McLennan, Donald R. Woll, Matthew
Dewey, Charles S. Meeker, Mrs. Arthur Woodruff, George
Miller, Amos C.
FOUNDER MEMBERS
Aage, Richard L. Armour, Lester Balaban, Barney
Allbright, W. B. Armour, Philip D. Bateman, Floyd L.
Allyn, A. C. Arnold, Hugo F. Baur, Mrs. Jacob
Ames, James C. Avery, S. L. Beckley, Gordon D.
Andersen, Arthur Baehr, William B. Behrens, Herman A.
[ 163 ]
FOUNDER MEMBERS— Continued
Bermingham, Edward J.
Bertha, Edward M.
Block, L. E.
Block, P. D.
Blum, Harry H.
Breckenridge, Karl S.
Breitung, Albert
Bridges, Frederick J.
Brisch, Michael
Britigan, William H.
Brown, Scott
Browne, Aldis J.
Brunt, J. P.
Buckingham, George T.
Budd, Britton I.
Buehler, A. C.
Buffington, E. J.
Burnette, William A.
Burnham, Hubert
Butler, Paul
Butler, Rush C.
Byfield, Ernest
Caldwell, Clifford D.
Cardwell, J. R.
Carpenter,
Mrs. John Alden
Carr, Robt. F.
Cates, Dudley
Chamberlain, George L.
Chapman, Theodore S.
Clarke, Harley L.
Clay, John
Cleveland, Paul W.
Clow, William E.
Collins, Richard J.
Collins, William M.
Cowles, Alfred
Crawford, David A.
Cross, Henry H.
Crowell, Henry P.
Cudahy, E. A., Jr.
Cummings, William C.
Cuneo, John F.
Cunningham, Frank S.
Dahlberg, B. G.
Davis, General Abel
Davis, Paul H.
Dawes, Charles Cutler
Dawes, Charles G.
Dawes, Rufus C.
DeVry, Herman A.
Dewev, W. M.
Dick, A. B.
Dixon, George W.
Donnelley, Thomas E.
Downs, L. A.
Durham, Raymond E.
Earle, S. Edwin
Eckstein, Louis
Eitel, Karl
Elfborg, Henry G.
Elston, I. C, Jr.
Emerich, M. L.
Epstein, Max
Evans, Evan
Evans, Timothy W.
Everitt, George B.
Farnum, H. W.
Fay, Mrs. Jennie L.
Fentress, Calvin
Field, Marshall
Finigan, Thomas
Florsheim, Leonard S.
Foote, Peter
Foster, Charles K.
Getz, George F.
Gillette, Howard F.
Glore, Charles F.
Goble, E. R.
Goddard, Roy H.
Goodrich, A. W.
Gorman, James E.
Graf, Robert J.
Graham, Ernest R.
Greenebaum, M. E.
Griffiths, John
Grigsby, B. J.
Grunow, W. C.
Hale, William B.
Hamill, Alfred E.
Hanley, H. L.
Hanson, C. H.
Harding, James P.
Harris, Albert W.
Harris, H. L.
Harris, Hayden B.
Harrison, Monroe
Haskell, Clinton H.
Hastings, Samuel
Hay, C. W.
Hearst,
William Randolph
Hertz, John D.
Hines, Ralph J.
Holzworth,
Christopher E.
Hopkins, J. M.
Howard, Harold A.
Hurd, Harry Boyd
Hutchins, J. C.
Insull, Samuel
Insull, Samuel, Jr.
Jelke, John F., Jr.
Joyce, P. H.
Juergens, H. Paul
Kaspar, Otto
Keefe, J. S.
Keehn, Roy D.
Kelly, D. F.
Kesner, J. L.
Kirkland, Weymouth
[ 164 ]
Knickerbocker,
Charles K.
Krenn & Dato
Kruetgen, Ernest J.
Laadt, Anton
Lamont, Robert P.
Lasker, Albert D.
Leach, George
Lefens, Walter C.
Lehmann, E. J.
Lehmann, Otto
Lennox, E.
Logan, Frank G.
Long, William E.
Lynch, John A.
MacDowell, C. H.
MacVeagh, Eames
Malcolm, Geo. H.
Mandel, Edwin F.
Mark, Clayton
Maughan, M. O.
Maynard, H. H.
McCormick, Chauncey
McCormick, Harold F.
McCormick,
Colonel Robert R.
McCulloch, Charles A.
McGarry, John A.
Meyercord, George
Miller, Amos C.
Mitchell, John J., Jr.
Mitchell, William H.
Monroe, W. S.
Montgomery, James R.
Moore, Harold A.
Morris, Harry
Mueller, Paul H.
Murphy, Walter
Myers, L. E.
Nahigian, S. H.
Newcomet, H. E.
Norcott, Henry F.
Norris, Lester J.
O'Brien, J. J.
O'Leary, John W.
Osland, Birger
Otis, Joseph E.
Palmer, Potter
Paschen, Chris
Peabody,
Colonel Stuyvesant
Peabody,
Mrs. Stuyvesant
Peacock, R. E.
Pearce, Charles S.
Peirce, A. E.
Peterson, Charles S.
Pick, George
Pike, Charles Burrall
Poppenhusen, C. H.
Powell, Isaac N.
FOUNDER MEMBERS— Continued
Rathje, Frank C. Shaffer, John C. Thibodeaux, Page J.
Rawson, Mrs. Edith K. Sills, Clarence W. Thompson, John R., Jr.
Regensteiner, Theodore Smith, Solomon A. Thompson, William Hale
Reynolds, George M. Sprague, Thome, Robert J.
Robinson, Theodore W. Colonel Albert A. Uihlein, Edgar J.
Root, John W. Stern, L. F. Upham, Mrs. Frederic W.
Ross, Thompson Stewart, Robert W. Van Sicklen, N. H., Jr.
Ross, Walter S. Straus, Martin L. Vopicka, Charles J.
Rothschild, Maurice L. Strawn, Silas H. Walgreen, C. R.
Ryckoff, Mrs. Nina H. Stuart, Harold L. Watts, Harry C.
Ryerson, Joseph T. Stuart, John Weisiger, Cary N., Jr.
Schaffner, Robert C. Sullivan, Boetius H. Wieboldt, Werner A.
Schmidt, Mrs. Minna Sunny, Bernard E. Winans, Frank F.
Schuttler, Walter Swift, Charles H. Winn, Matt J.
Schuyler, Daniel J. Swift, Harold H. Woodruff, George
Schwinn, Ignaz Swift, Louis F. Woods, Frank H.
Scudder, Lawrence W. Taylor, Orville J. Worcester, Charles H.
Seubert, E. G. Taylor, W. L.
SUSTAINING MEMBERS
Adler, Max Hettler, Sangston Nixon, George F.
Albert, Dr. Allen D. Hutchins, Olander, Victor A.
Black, Herman Dr. Robert Maynard Palmer, Mrs. Potter
Blake, Mrs. Tiffany Kelly, Hon. Edward J. Parker,
Buckley, Homer J. Knox, Colonel Frank Major-General Frank
Bundesen, Dr. Herman N. Lewis, Mrs. Jas. Hamilton Pusey,
Burnham, Daniel H. Lohr, Lenox R. Dr. William Allen
Busch, Francis X. MacLeish, Mrs. Andrew Scott, Dr. Walter Dill
Carpenter, John Alden Mayer, Mrs. David Seabury, Charles W.
Chase, Dr. Harry W. McCormick, Shaw, Arch W.
Cluverius, Admr. Wat T. Mrs. Chauncey Simms, Mrs. Albert G.
Cudahy, Mrs. Joseph M. McCormick, Stevens, Eugene M.
Cutten, Arthur W. Mrs. Robert R. Stock, Dr. Frederick E.
Dawes, Mrs. Rufus C. McLennan, Donald R. Streyckmans,Maj.FelixJ.
Dewey, Charles S. Meeker, Mrs. Arthur Swift, Mrs. Charles H.
Evans, David Morrison, Thomason, S. E.
Fairbank, Mrs. Kellogg Mrs. James W. Voegeli, Henry E.
Foreman, Gen. Milton J. Moulton, Dr. F. R. Woll, Matthew
Guck, Homer Nestor, Miss Agnes Wood, Gen. Robert E.
OFFICIAL COMMITTEES
Rufus C. Dawes Executive Committee
Major Felix J. Streyckmans Advisory Committee on Nationalities
Mrs. Rufus C. Dawes .Committee on Social Functions
Avery Brundage Sports Committee
Dr. Wm. Allen Pusey Advisory Committee on Exhibit of Medical Sciences
STAFF OF A CENTURY OF PROGRESS
cenerai. manager's office
Lenox R. Lohr, General Manager
F. C. Boggs
M. S. McGrew
Assts. to General
R. I. Randolph
Manager
M. B. Breckinridge, Senior Clerk
general service office
H. D. Nuber, Assistant to the General
Manager, in charge.
[165]
Ernest S. Conrad, Chief, Administra-
tive Section
George E. Hodgins, Chief, Purchasing
Section
W. S. Forrest, Chief, in charge of Field
Stores
T. J. Reid, Chief, Transportation Sec-
tion
B. D. Keatts, Chief, Labor Section
H. D. Schmitt, Chief, Landscape Sec-
tion
STAFF OF A CENTURY OF PROGRESS— Continued
A. Troester, Chief, Telephone Installa-
tion Section
Charles H. Thurman, Chief Public
Protection Service
Jay Tomlin, Chief, Employment, Re-
ception and Information Sections
M. V. Wesenberg, Chief, Record, Mail,
Messenger and Duplicating Section
W. G. Schliep, Chief of Refuse and
Cleaning Section
CONCESSIONS OPERATED BY A CENTURY
OF PROGRESS
Captain M. S. Daniels, Jr., Chief of
Section
Doris L. Ericson, Asst. Chief
ADLER PLANETARIUM
Dr. Philip Fox, Director
Miss Maude Bennot, Asst. Director
J. A. Hefferman, Chief, Toilet Section
INDUSTRIAL EXHIBITS AND CONCESSIONS
OPERATION OFFICE
J. Franklin Bell. Assistant to General
Manager, in charge
Paul M. Massman, Executive Officer
Nathaniel A. Owings, in charge of Con-
cession Operation
A. W. Richardson, Superintendent
A. A. Engel, Asst. Superintendent
H. J. Bluhm, Supervisor, West Tower
L. E. Clark, Supervisor, East Tower
ENCHANTED ISLAND
Robert S. Cook, Supervisor
R. C. Illions, Maintenance Superin-
tendent
Edison Rice, In Charge of Theater
BENDIX LAMA TEMPLE
Millet B. Caldwell, Superintendent
WINGS OF A CENTURY
Helen Tieken, Director
John Ross Reed, Managing Director
FORT DEARBORN
Roger Harris, Superintendent
DIVISIONAL OPERATION
J. C. Folsom, in charge Foods Bldg.
area
Bradley Harrison, in charge Electrical
Bldg. area
G. W. Plume, in charge Hall of Science
area
A. C. Martin, in charge General Ex-
hibits area
Z. H. Pilcher, in charge Home Plan-
ning area
C. B. Watrous, in charge Travel &
Transport area
Helgar A. Sidler, in charge of records
CONCESSION OPERATION
H. L. Cheney, Administrative Assistant
T. G. Midland, Assistant to Chief
John Hicks, in charge of restaurants
L. Marquam, assistant for restaurants
[166]
J. N. Stewart, in charge of rides and
amusements
C. W. Holtberg, assistant for rides and
amusements
H. Ingram, in charge of villages
S. Morse, assistant for villages
H. Doty, assistant for villages
0. L. Bassett, in charge of shops
K. C. Anderson, in charge of stands
1. W. Van Buren, in charge of shows
and spectacles
L. E. Wallace, assistant for shows and
spectacles
GOVERNMENTAL AND SCIENTIFIC
EXHIBITS OFFICE
C. W. Fitch, Assistant to General Man-
ager, in charge
Dr. Eben J. Carey, in charge of Med-
ical Science Exhibits
Dr. Carey Croneis, in charge of Basic
Science Exhibits
H. F. Miller, in charge of Federal and
State Participation
E. Sievert, Assistant
Helen M. Bennett, in charge of Social
Science Exhibits
M. L. Lucas, Assistant
C. F. Menger, Executive Assistant
M. Wetherbee, Assistant in charge
Foreign Participation
R. E. Smith, in charge Construction
. and Operation of Science Exhibits
C. Diedrich, Assistant
DESIGN AND CONSTRUCTION OFFICE
Louis Skidmore, Assistant to General
Manager, in charge
J. L. McConnell, Chief of Construc-
tion and Utilities
Shepard Vogelgesang, Chief of Color
and Decoration
Charles Dornbusch, Chief of Design
Dwight Wallace, Chief of Exhibit and
Concession Permits
A. N. Gonsior, Chief of Contracts and
Records
E. Murchison, Chief of Roads, Sewers
and Water
George L. Lindburg, General Superin-
tendent of Construction
LEGAL OFFICE
Frank C. Boggs, Technical Assistant to
General Manager
Carnahan and Slusser, General Counsel
William E. Dever, Counsel
Bernard L. Grove, Counsel
EVENTS OFFICE
C. W. Farrier, Assistant to the General
Manager in charge of Events
Conrad M. Seagraves, Coordinator
Herbert E. Carlin, Supervisor of Mis-
cellaneous Events
Helen Dee, Supervisor of Trustees
Lounge
J. V. Houghtaling, Supervisor of Na-
tionalities Events
Joel Lay, Supervisor of Music Events
Delos Owen, Supervisor of Lagoon
Theatre Events
John A. Reilly, Supervisor of Official
Events
FINANCE OFFICE
M. M. Tveter, Comptroller
W. M. Herzog, Asst. to the Comp-
troller
Treasurer's Section
C. S. Brophy, Asst. Treasurer
H. M. Michaelson, Chief Banking Di-
vision
C. DeBaud, Chief Cashier Division
F. D. Chadwick, Chief Cashier Division
H. 0. Hanson, Ticket Custodian
Accounting Section
James Anderson, Asst. Comptroller
G. F. Shoffner, Chief General Account-
ing Section
T. O. Gaskins, Chief Concessions Ac-
counting Section
T. S. Hicks, Chief Receivable Section
A. J. Groh, Chief Billing Section
James Gibson, Chief Payables Section
Graham Evans, Chief Payroll Section
Revenue Control Section
R. C. Otley, Asst. Comptroller
F. E. Gates, Revenue Control
Auditing Section
H. E. Nichols. General Auditor
J. C. Bellamy, Asst. General Auditor
Insurance Section
J. H. Walmsley, Chief
Ticket Sales Division
H. P. Harrison, Chief
SECRETARY'S OFFICE
P. J. Bvrne, Secretary
M. P. Kerr
E. H. Moorshead
Cornelius F. Haugh
Helen Miner
Anne Burrows
PUBLICITY OFFICE
E. Ross Bartley, Assistant to General
Manager, in Charge
W. H. Raymond, Chief, Administrative
Section
P. J. Morrison, Chief, Press Section
G. A. Barclay, Chief, Periodicals Sec-
tion
John Clayton, Chief, Special Publicity
Section
Steve Trumbull, Chief, Radio Section
C. L. Fordney, Chief, Speakers Section
John C. Mannerud, Chief, Public Re-
lations Section
FOREIGN COMMISSIONS
CHINA
Yung Kwai
Robert T. K. Kah
Z. L. Chang
CZECHOSLOVAKIA
John A. Sokol
John A. Cervenka
Joseph Triner
ARIZONA
Honorable B. B. Moeur,
Governor of Arizona
Robt. E. Tally, Chairman
H. H. Green, Vice-Chair-
man
K. V. Janovsky
B. Soumar
C. Hiller
GREECE
John D. Dritsas
John L. Manta
HONDURAS
Dr. Miguel Paz Baraona
STATE COMMISSIONS
Walter R. Bimson, Chair-
man, Finance Com-
mittee
Carl Anderson
Mrs. Seth T. Arkills
Nelson D. Brayton
Peter Campbell
[ 167 ]
ITALY
Prince Ludovico
Potenziani
Comm. Luisi Ranieri
SWEDEN
Tage Palm
Alfred B. Carr
Harold S. Colton
Stan Crandall
William Linder
L. E. McFall
J. J. O'Dowd
M. C. Pasten
Spada
STATE COMMISSIONS— Continued
Dr. Homer L. Shautz
Spencer Shattuck
Miss Grace Sparkes
Col. W. H. McCornack
Harry W. Asbury
H. M. Fennemore
Bartlett B. Heard
Irving Jennings
H. D. McVey
Geo. W. Mickle
Col. J. E. Thompson
P. J. Moran
Andrew Martin
Geo. G. Cole
Miss Margaret Johnson
Wilfred Olsen
Dale Bumstead
E. H. Coe
Gen. A. M. Tuthill
Orme Lewis
Henry Boice
CO. Stephens
CALIFORNIA
Honorable James Rolph,
Governor of California
Leland W. Cutler, Chair-
man
Aubrev Davidson
A. B. Miller
Adolfo Camarillo
Fred W. Kiesel
Chas. P. Bayer
FLORIDA
Honorable David Sholtz,
Governor of Florida
Lorenzo A. Wilson, Chair-
man
R. G. Grassfield, Secre-
tary
J. D. Ingraham, Treas-
urer
George Clements, Direc-
tor of Promotion
John E. Cecil, Asst. Gen.
Chairman
E. W. Brown, Manager
Mrs. L. C. Wray, Asst.
Mgr.
J. E. Wallace, Supt. of
Exhibits
Foster L. Barnes, Supt.
of Plantings
Mackey White, Supt. of
Design & Construction
Ferd B. Nordman, Supt.
of Sales
R. G. Bennett, Auditor
George W. McCrory
R. A. McCranie
William L. Wilson
H. E. Bunker
Edward Ball
E. P. Owen
A. Y. Milan
Col. W. E. Kay
Scott Loftin
M. M. Frost
W. McL. Christie
C. G. Schultz
Hunter Lynde
Harry Burns
R. L. Seitner
Sen. W. C. Hodges
Harry Duncan
Nathan Mayo
J. P. Newell
Hon. Doyle Carlton
Frank Traynor
Marvin Walker
A. L. Cuesta
Loper Lawry
Chas. C. Pittman
Mrs. M. S. Allen
John B. Sutton
Howell Lykes
Mrs. Hortense Wells
P. T. Streider
M. O. Harrison
A. M. Taylor
Harry Jackson
W. A. McWilliams
Haynes Grant
A. W. Young
J. W. Turner
C. M. Collier
Dwight Rogers
S. E. Teague
Karl Lehman
Mrs. Edna G. Fuller
Walter Rose
Crawford Bickford
James Hardee
Dilworth Clark
Mrs. Meade Love
C. P. Helfenstein
Grant Vinzant
G. G. Ware
Wilmon Newell
J. J- Tigert
Walter Natherly
J. Ray Arnold
Steven McCready
John S. Taylor
Ed. Bentley
John Wright
Wm. Allen
Joe Clark
T. S. Griffiths
[ 168 ]
E. D. Tread well
R. B. Norton
W. Walter Tison
J. B. Guthrie
Samuel Gumpertz
Walter Coachman
Hon. E. G. Sewell
Geo. C. Estill
C. H. Reeder
Clayton Sedgwick Cooper
Wendell Heaton
George Bensel
Alfred W. Wagg
Col. E. R. Bradley
F. M. Upton
Ollie Gore
GEORGIA
Honorable Eugene Tal-
mage, Governor of
Georgia, Honorary
Chairman
Wiley L. Moore, Chair-
man
Scott W. Allen, Treasurer
Russell R. Whitman,
Secy. & Director
Mrs. Eva Drew, Asst.
Secy.
Virgil Shepard, Architect
V ice-Chairmen of
Commission
Col. T. L. Huston
Geo. H. Lanier
W. D. Anderson
A. G. Dudley
W. L. Graefe
Victor Allen
Jack Williams
Preston S. Arkwright
H. McDowell
R. V. Crine
R. DeWitt King
M. L. Fleetwood
Col. Sandy Beavers
Col. W. B. Hutchinson
L. L. Jones
Judge Eschol Graham
T. M. Brumby
Harrison Jones
B. O. Sprague
F. S. Durett
T. S. Shope
A. W. Arnall
S. J. Faircloth
Thos. Barrett, Jr.
E. P. Bowen, Sr.
John Daniel
Robt. T. Jones, Jr.
A. B. David
STATE COMMISSIONS— Continued
Henry Gradv Bell
R. H. Peacock
Wallace Grant
Garnett Andrews, Jr.
J. Y. Blitch
B. Cowden
E. S. Papy
Cator Woolford
Roy LeCraw
W. E. Beverly
Roy C. Swank
Miller S. Bell
W. G. Brisandine
Rhodes Browne
W. T. Anderson
ILLINOIS
Honorable Henry Horner,
Governor of Illinois,
Chairman
James Weber Linn, Sec-
retary
Thomas F. Donovan
Arthur Roe
R. V. Graham
Richard J. Barr
Joseph Mendel
Adelbert H. Roberts
Louis O. Williams
F. W. Lewis
John C. Kluczynski
John P. Devine
David E. Shanahan
Charles A. Coin
A. D. Lasker
J. F. Cornelius
Robert E. Straus
Mrs. Sarah Bond Hanley
U. J. Herrmann
Mrs. Florence Fifer
Bohrer
Karol V. Janofsky
A. E. Staley
Mrs. Sarah John English
Paul Drzymalski
Col. T. A. Siqueland
Paul Mueller
Boetius H. Sullivan
H. B. Hill
Mrs. Reed Green
Mrs. John P. McGoorty
CITY OF CHICAGO
Honorable Edw J. Kelly,
Mayor of Chicago — ■
Chairman Ex-officio
Oscar Hewitt
Howard C. Brodman
Jas. E. McDade
Robert Delson
Robert L. Minkus
SOUTH PARK
COMMISSIONERS
Hon. Edward J. Kelly
Michael P. Igoe
Benjamin F. Lindheimer
Philip S. Graver
William McDonnell
George T. Donoghue,
General Superintendent
N. I. Bell, Assistant Gen-
eral Superintendent
Milton E. Connelly, Sec-
retary
Linn White, Engineer
V. K. Brown, Superin-
tendent of Recreation
Michael Flynn, Superin-
tendent of Employment
MISSOURI
Honorable Guy B. Park,
Governor of Missouri,
Chairman Ex-officio
Albert M. Clark, Chair-
man
R. E. L. Marrs, Secretary
Hunter L. Gary
J. G. Morgan
E. A. Duensing
H. C. Chancellor
Paul Groeschel
OHIO
Honorable George White,
Governor of Ohio,
Chairman
Chas. F. Henry, Director
Chas. F. Williams
Chas. H. Lewis
OREGON
Honorable Julius L.
Meier, Governor of
Oregon
B. F. Irvine
C. C. Colt
Lowell Paget
J. E. McClintock
Robert Sawyer
J. O. Holt
Max Gehlar
Walter W. R. May
SOUTH DAKOTA
Honorable Tom Berry,
Governor of South
Dakota
C. A. Russell, Commis-
sioner
VIRGIN ISLANDS
Wm. D'Egilbert
[169]
WEST VIRGINIA
Honorable H. G. Kump,
Governor of West Vir-
ginia, Chairman Ex-of-
ficio
A. G. Mathews, Chairman
Ralph M. Hiner, Vice-
Chairman
J. Blaine McLaughlin,
Secretary
A. W. Reynolds
Lee J. Sandridge
A. L. Helmich
Mrs. S. W. Price
R. L. McCoy
Mrs. D. W. Brown
Wm. B. Hogg
W. T. Williamson
Luther Koontz
WASHINGTON
Honorable Clarence D.
Martin, Governor of
Washington
A. E. Larson, President
E. F. Benson
F. C. Brewer
Dan T. Coffman
Nathan Eckstein
B. N. Hutchinson
R. L. Rutter
PUERTO RICO
Maj. Gen. Blanton Win-
ship, Governor of Puer-
to Rico, Honorary
Chairman
R. Menendez Ramos,
Chairman
Dr. Jose A. B. Noya
A. Rivero Chaves
Honorary Members:
Benjamin Horton
Manuel V. Domenech
Francisco Pons
Dr. Jose Padin
F. Rivera Martinez
Dr. E. Garrido Morales
J. H. Cerecedo
NEW MEXICO
Honorable A. W. Hock-
enbull, Governor of
New Mexico
Arthur Prager, Chairman
Herman Schweitzner
Nathan Salmon
Thomas Conway
A. T. Wood
Coe Howard
1934 LIST OF FAIR EXHIBITORS
— A —
Abbott Laboratories
A vitamin exhibit and lecture— Hall of
Science.
A Century of Progress Committee on
Diabetes
Exhibit showing the history of the dis-
covery of insulin— Hall of Science.
Addressograph Multigraph Corporation
Addressing, letter-writing, and office
equipment— General Exhibits Group, Pa-
vilion 3.
Advance Pattern & Foundry Co.
Supermaid Cookeware— Exhibit and dem-
onstration cast aluminum kitchen uten-
sils—Home Planning Hall.
Agfa Ansco Corporation
Historical display of old cameras and
outstanding display of pictorial photog-
raphy—General Exhibits Group, Pavil-
ion 2.
Ahlberg Bearing Company
Commercial and scientific exhibit of ball
bearings for automotive and railway
equipment— Travel and Transport Build-
ing.
Allergy (Hay Fever and Asthma)
The causes and treatment of hay fever
and asthma— Hall of Science.
Altorfer Brothers Company
An exhibit of electrical washing ma-
chines—Electrical Building.
Amateur Radio Exhibit Association,
Known as World's Fair Radio Ama-
teur Council
Amateur broadcasting, short wave
transmitters, replica of an old-time
"spark station," demonstration showing
"remote control" by radio impulses —
Travel and Transport Building.
American Can Company
An exhibit of the various types of metal
containers and some processes in their
fabrication— General Exhibits Group, Pa-
vilion 1.
American Evatype Company
Showing the manufacture of rubber
stamps— Hall of Science and General
Exhibits Building, Pavilion 1.
American Express Company
An exhibit of its travel, financial and
foreign shipping services — Hall of
Science.
American Flyer Company
Miniature four-track electric system of
train operation built to scale — Travel
and Transport Building.
American Institute for Deaf-Blind
An exhibit showing the education of the
blind— Hall of Science.
American LaFrance & Foamite In-
dustries, Inc.
Showing the newest in fire- fighting ap-
paratus, and a completely motorized
power plant unit— Travel and Transport
Building.
American Legion
Official Headquarters Building.
American Medical Association
History of the progress of medical prac-
tice, care, education of medical stu-
dents, health education of the public
and general medical history — Hall of
Science.
American Metal Craft Company
Manufacturing exhibit of jewelry— Gen-
eral Exhibits Group, Pavilion 4.
American Optical Company
Exhibit of all kinds of optical instru-
ments—Hall of Science.
American Pharmaceutical Association
History of the progress of pharmacy
during the last one hundred years— Hall
of Science.
American Railway Association
An exhibit of railway safety signals-
Travel and Transport Building.
American Stove Company
Display of modern gas ranges, including
Magic Chef— Home Planning Hall.
American Rolling Mill Company
"Mayflower House"
All steel house with enamel exterior.
Decorated by Star- Peerless Wallpaper
Mills— Exhibit House, Home and Indus-
trial Arts Group.
American Steel Foundries
Historical exhibit of car couplings. De-
velopment from plain bar fastenings to
massive automatic couplers of today-
Travel and Transport Building.
American Urological Association
The anatomy, function and derange-
ments of the kidney, ureter, urinary
bladder and the prostate gland— Hall ot
Science.
American Veterinary Medical Associa-
te11 r t.
Exhibit showing the maintenance ot the
health of animals and the diseases
transmitted from animals to man— Hall
of Science.
Anthracite Institute
Hard Coal stoker, a series of bins show-
ing grades and types of anthracite coal
—Home Planning Hall.
Anthropometric Laboratory of Har-
vard University
The Measurement of Man— Story of
races using the visitors as subjects-
Hall of Social Science.
Armour & Company
History of packing industry, showing
modern processes in meat preparation
and distribution. Lounge— Special Build-
ing, Science Bridge.
Arouani & Hakim
Furniture, antiques, rugs and Egyptian
merchandise— General Exhibits Group,
Pavilion 4.
Associated Trade Press
A display of periodicals— General Ex-
hibits Group, Pavilion 2.
Atlas Brewing Company
Lounge and murals depicting history ot
brewing— Foods Building.
Automatic Canteen Co.
Display of bar candies and their vending
by machine— Foods Building.
[170]
1934 LIST OF FAIR EXHIBITORS— Continued
— B —
Baker and Company, Inc.
An exhibit of Platinum— Hall of Science.
Ball Brothers
Display of home canned vegetables and
fruits packed in Ball Mason Jars — Foods
Building. ■
Baltimore & Ohio Railroad
An historic railway coach compared with
a new train with coaches equipped with
4-way conditioning — including humidify-
ing, dehumidifying, air - cooling and
warming — Outdoor Railway Tracks. Ani-
mated dioramas, historic railroad exhib-
its— Travel and Transport Building.
Barrett-Cravens Company
An exhibit of lift trucks and portable
elevators — General Exhibits Group, Pa-
vilion 1.
Baumgarten, Joseph
An exhibition of portraiture — General
Exhibits Group, Pavilion 3.
Beach, Hamilton, Mfg. Co.
Exhibit and demonstration of electrical
appliances — Home Planning Hall.
Belgard-Spero, Inc.
Complete lens-grinding plant in opera-
tion, showing how spectacle lenses are
ground and polished. Movie theater
showing care of eyes — Hall of Science.
Bemis Industries
Exhibit of standardized mass production,
building, design and construction of
modern homes, featuring "The Evolv-
ing House" — Home Planning Hall.
The Bettendorf Company
Exhibit of Bettendorf Oil Burners,
Westco pump and water system, Buddy
"L" toys — Home Planning Hall.
Birtman Electric Co.
Display of electric household appliances
— Home Planning Hall.
Book House for Children
Display with scenic effects of sets of
books for children — General Exhibits
Group, Pavilion 2.
Borchers, Henry C.
A display of pressure cookers — General
Exhibits Group, Pavilion 1.
Borg-Warner Corporation
Exhibit of automobile parts and acces-
sories with activated models — Travel and
Transport Building.
Boys' Clubs of America
Showing ideals and growth of the Boys'
Clubs in America — Social Agencies.
Brick Manufacturers Association
Reinforced brick masonry house — Ex-
hibit House, Home and Industrial Arts
Group.
Brinks Express Company
An exhibit of historic money protection,
and its evolution, also, a new modern
armored money truck — Travel and
Transport Building.
Bristol-Myers Company
An exhibit showing the manufacturing
and filling of tooth paste tubes. Me-
chanical robot lectures on the care of
the teeth — General Exhibits Group, Pa-
vilion 4.
Brookhill Laboratories, Inc.
Model Dairy Barn housing 35 champion
cows, with demonstration of modern
dairy methods — Special Building, Farm
Group.
Brown Shoe Company
Marionette show. Visitors may view
their feet with X-Ray machines — Gen-
eral Exhibits Group, Pavilion 5.
Brunswick-Balke-Collender Company
A display of billiard and bowling equip-
ment. Exhibitions in trick billiard shots.
Old and new style bars — General Exhib-
its Group, Pavilion 1.
Buddy "L" Manufacturing Co. (See
The Bettendorf Company)
Burkland, L.
Exhibit of copper and glass gift ware —
Home Planning Hall. Also General Ex-
hibits Group, Pavilion 4.
Burpee Can Sealer Co.
Home canning in tin. Preparation by
pressure cooking — Foods Building.
Burroughs-Wellcome Company
A display of pharmaceutical and biolog-
ical material — Hall of Science.
Burton-Dixie Corporation
An exhibit of mattresses and feathers —
Hall of Science.
— c —
Caie, Thomas J., and Company of
Illinois
A display of the Book of Knowledge —
Hall of Science. Also General Exhibits
Building, Pavilion 2.
California Gift Shop
Exhibit of California pottery and bas-
kets— Home Planning Hall.
California Prune & Apricot Growers
Assn.
Murals depicting prune orchards and
methods of growing. Sampling of prune
juice. Display of compotes — Foods Build-
ing.
Camp Fire Girls
Showing ideals and growth of the Camp
Fire Girls' organization in America —
Social Agencies.
Case, J. I., Company
Exhibiting and demonstrating tractors
and trailers — Travel and Transport
Building.
Catholic Church Extension Soc. of
the U. S.
Chapel Car St. Paul— 16th Street.
Century Electric Company
An exhibit of fractional and heavy duty
electric motors — Electrical Building.
Chicago, Burlington & Quincv R. R.
Co.
The Burlington System of affiliated lines
show a giant animated relief map with
flowing rivers, geysers, etc., plus the
company's connecting bus lines — Travel
and Transport Building. "Zephyr." a
three-car, streamlined unit, 80-ton,
stainless steel, diesel-motored — Outdoor
Railway Tracks.
[171]
1934 LIST OF FAIR EXHIBITORS— Continued
Chicago Centennial Dental Congress,
the American Dental Association and
the Chicago Dental Society
History of the progress of dentistry dur-
ing the last one hundred years. The
structure, function and the arrange-
ments of teeth as shown by eight-foot
electrical models which are automatically
illuminated — Hall of Science.
Chicago Faucet Co.
Exhibit of shower heads and plumbing
— Home Planning Hall.
Chicago Flexible Shaft Co.
Demonstration of Sunbeam Mixmaster —
Home Planning Hall and Electrical
Building.
Chicago Good Will Industries
Exhibit showing the value of occupa-
tional therapy in the treatment of mental
and physical diseases — Hall of Science.
Chicago Grand Opera Company
Exhibit of scenes from some of the prin-
cipal operas — General Exhibits Group,
Pavilion 4.
Chicago Hospital Association and
American Hospital Association
An exhibit on the progress of hospital
care in the United States — Hall of Sci-
ence.
Chicago Medical, Dental and Allied
Science Women's Association
Exhibit showing the value of prenatal
and postnatal care of the mother — Hall
of Science.
Chicago Medical Society
Progress in medical diagnosis and treat-
ment in the Chicago area during the last
one hundred years — Hall of Science.
Chicago, Milwaukee, St. Paul & Pa-
cific R. R. Company
Electric 1 J- motored locomotive and a
streamlined air-conditioned coach. Ani-
mated scenic relief map — Travel and
Transport Building.
Chicago Municipal Tuberculosis Sani-
tarium
Demonstration of the means of spread-
ing tuberculosis and the value of the
x-ray in the detection of early diagnosis
— Hall of Science.
Chicago & Northwestern Railway
A high-speed modern locomotive in
landscaped setting — Outdoor Railway
Tracks Area. An activated show of his-
torical and modern transportation units
— Travel and Transport Building.
Chicago Public Schools
Progress in public school education dur-
ing last hundred years — dioramas and
colored slides — Hall of Social Science.
Chicago Rapid Transit Medical Depart-
ment
Methods of resuscitation and the pre-
vention of asphyxial death — Hall of Sci-
ence.
Chicago, Rock Island & Pacific Rail-
way Company
Theatre, seating eighty, for scenic mo-
tion pictures with sound, over their
western route — Travel and Transport
Building.
Chicago Roentgen Society
An historical exhibit on Roentgen and
the structure of the human body as
revealed by the x-ray — Hall of Science.
Chicago Technical College
An exhibit showing the educational
scope of the college — Hall of Science.
Christian Science Publishing Society
A special building portraying the con-
tribution of Christian Science to Prog-
ress. Reading Room — Christian Science
Monitor Building.
Cleveland Clinic Foundation
Demonstrations of the discovery of the
x-ray. Exhibits of blood transfusion
and the ductless glands — Hall of Sci-
ence.
Clinton Carpet Co. (See Pittsburgh
Testing Laboratories)
Clorox Chemical Company
Exhibit of Chlorox bleaching and clean-
ing liquid — Foods Building.
Clover Leaf Crystal Shops
A display of fine glassware. A crystal
engraver shown at his bench engraving
designs on crystal ware — General Exhib-
its Group, Pavilion 5.
Coca-Cola Company
Complete bottling plant, bottling Coca-
cola — Foods Building.
Collier, P. F., and Son, Distributing
Corporation
Library setting, showing Harvard
Classics — Hall of Social Science.
Colonial Mfg. Co.
Exhibit of grandfather clocks — Home
Planning Hall.
Columbia Broadcasting System, Inc.
Lounge — Electrical Building.
Compton and Company, F. E.
Exhibit of Compton 's Pictured Encyclo-
pedia— Hall of Social Science.
Conover Company, The
Exhibit and demonstration of electric
dishwashing machiner y — Electrical
Building.
Consumers Coffee Company
Demonstration of process of producing
liquid coffee. Sampling of hot, iced, and
carbonated coffee made from this prod-
uct— Foods Building.
Continental Baking Company (See
Wonder Bakery Building)
Continental Scale Works
Exhibit of bathroom scales — Home Plan-
ning Hall.
Country Home Magazine
Model farm house— Exhibit House, Farm
Group.
Coyne Electrical School
A demonstration of several electrical
phenomena, including the Tesla Coil —
Electrical Building.
Crane Co.
Display of bathroom fixtures and plumb-
ing, also "World's Largest Shower"—
Crane Co. Station. Home and Indus-
trial Arts Group.
[172]
1934 LIST OF FAIR EXHIBITORS— Continued
Cudahy Packing Co.
Scientific Exhibit on cleansing com-
pounds, also marionette show depicting
Old Dutch characters — Home Planning
Hall.
Cuneo Press, Inc., The
A display of fine printing with miniature
models of the company's plants. The
Gutenberg Press and a 15th Century
bindery. Treatment of book edges. Fac-
simile copy of the Gutenberg Bible —
General Exhibits Group, Pavilion 2.
Cycle Trades of America
An historical collection of bicycles, lead-
ing up to the modern type of cycle —
Travel and Transport Building.
Czechoslovak-American Chamber of
Commerce.
Special building portraying the contri-
bution of Czechoslovakia to modern
progress.
Diebold Safe and Lock Company
An exhibit of electrically operated fire
resistance safes, burglar safes, and tear
gas equipment — General Exhibits Group,
Pavilion 3.
Diener-Dugas Fire Extinguisher Cor-
poration
A display of fire apparatus — Hall of
Science.
Donnelley, R. R., and Sons Company-
Exhibit of varied products of the press
ranging from small cards and display
of advertising matter to catalogues, tel-
ephone directories, encyclopedias, books
and magazines — General Exhibits Group,
Pavilion 2.
Doss, Hans
Exhibit and demonstrating of a pressure
cooker — Home Planning Hall.
— D —
Danish Silversmith
Exhibit of hand wrought silverware and
pewter ware — Home Planning Hall.
Davol Rubber Company
Rubber sundries — Hall of Science.
Deagan, J. C, Inc.
Carillon in tower of Hall of Science —
Hall of Science.
Dee, Thos. J., and Company
Dental Metallurgy — Hall of Science.
Deere, John, Tractor Company
Exhibiting and demonstrating John
Deere tractors, sprinklers and calcium
chloride spreaders — Travel and Trans-
port Exhibition Area.
Delaware & Hudson Railroad
An ancient locomotive of 1827 — shown
alongside one of the company's modern,
massive high-speed engines — Outdoor
Railway Tracks.
Deutsches Hygiene Museum of Dres-
den, Germany
Working models of human structure and
function — Hall of Science.
Diamond Exhibits Corporation
A diamond mine in operation, and the
Streets of Amsterdam, showing the cut-
ting and polishing of diamonds. Three
million dollars in gems and a $500,000
stone exhibited — General Exhibits Group,
Pavilion 4.
Dick, A. B., and Company
An exhibit showing the development of
the stencil and duplications with vari-
ous mimeograph machines, printing and
accessories — General Exhibits Group,
Pavilion 3.
Dictaphone Sales Company
A modern office exhibit demonstrating
dictation by dictaphone with accessory
transcribing and shaving machines —
General Exhibits Group, Pavilion 3.
Dictograph Products Company, Inc.
Acousticon Hearing Aids, Interior Tel-
ephone Systems, Nurses' Signal- Phones,
Aircraft Radio Communication — Hall of
Science.
Electrical Central Station Committee
An exhibit of the generation, distribu-
tion, and utilization of elecrical energy
in all its phases — Electrical Building.
Electric Storage Battery Company
An exhibit of all classes of electrical
storage batteries — Electrical Building.
Elgin National Watch Company
Display of modern watches. Jewel set-
ting machine in operation. Reproduction
of the Elgin Observatory where time is
taken from the stars. Movie Theatre
picturing scientific and utilitarian values
of a watch — General Exhibits Group, Pa-
vilion 4.
Encyclopedia Britannica, Inc.
Historical development of the encyclo-
pedia— General Exhibits Group, Pavil-
ion 2.
Fairbanks, Morse & Company
Display of general machinery, Diesel
engines, electrical machinery, pumping
equipment and weighing equipment — ■
General Exhibits Group, Pavilion 1.
Fearn, Kate
Fearn Silk Company
Jacquard Loom in operation and display
of French embroidery — General Exhibits
Group, Pavilion 4.
Federal Electric Company, Inc.
An exhibit showing the manufacture of
electrical signs with the use of rare
gases in electrical display work — Elec-
trical Building.
Federal Enameling & Stamping Co.
(See Pittsburgh Testing Labora-
tories)
Federal Servicing
A country home for the gentleman
farmer — Exhibit House in Farm Group.
Ferro Enamel Corporation "May-
flower House"
All steel house with enamel exterior fin-
ish. Decorated by Star Peerless Wall
paper Mills — Exhibit House in Home
and Industrial Arts Group.
173]
1934 LIST OF FAIR EXHIBITORS— Continued
Fiat Metal Mfg. Co.
Exhibit of metal shower stalls — Home
Planning Hall.
Firestone Tire & Rubber Company
Complete operating tire factory in which
Firestone Tires are made and where
other products are shown — Firestone
Building.
Federal Schools, Inc.
Drawings and paintings by students of
Federal Schools — commercial art course
by correspondence — Hall of Social
Science.
Florida State Chamber of Commerce
The Florida Tropical Home landscaped
to show the lure of Floridaland. Dec-
orated by Marjorie Thorsch— Exhibit
House, Home and Industrial Arts
Group.
Formfit Company
A display of corsets— General Exhibits
Group, Pavilion S.
Henry Ford Hospital of Detroit, Mich-
igan
Oxygen therapy in the treatment of
pneumonia, the tannic acid treatment
of burns, experimental nephritis — Hall
of Science.
Ford Motor Company
The Ford Exposition, showing the man-
ufacture of parts of the Ford Car, his-
toric models, "Roads of the World,"
soy bean industry, farm industries, ma-
chine shops. Park. Symphony concerts
—Ford Exhibit.
Fountain Valley School, The
History, development, and educational
advantages of Fountain Valley School —
Hall of Social Science.
French and European Publications,
Inc.
An exhibit of publications in French
from leading publishers — General Exhib-
its Group, Pavilion 2.
Fromm Brothers
Display of Silver Fox furs. Moving
pictures and stage shows depict the life
of the silver fox. Fashion show of furs
— General Exhibits Group, Pavilion 5.
Fruco Pressure Cooker
Demonstration of a German pressure
cooker — Foods building.
— G —
Gar-Wood Industries, Inc.
A display of oil-burning and air-condi-
tioning equipment ■ — General Exhibits
Group, Pavilion 1.
General Cigar Company
Special building with factory unit in
operation showing manufacture of White
Owl Cigars. Lounge — General Cigars
Building, 23d Street Plaza.
General Electric Company
An exhibit of electrical appliances, elec-
trical machinery, and the "House of
Magic," miracle theatre — Electrical
Building.
General Household Utilities Co. (See
Pittsburgh Testing Laboratories)
General Houses, Inc.
Prefabricated steel house decorated by
Gimbel Bros. Store — Exhibit House,
Home and Industrial Arts Group.
General Motors Company
Complete automobile assembly line,
making Chevrolet cars. Displays of
General Motors Products. Laboratory
research. Sculptures. Movie theatre.
Frigidaire House — General Motors
Building, 31st Street.
General Publishing Company
Showing a model home workshop, con-
taining electrically driven and hand tools
— General Exhibits Group, Pavilion 3.
Genesee Trading Company
Display showing the manufacture of per-
fumes— General Exhibits Group, Pavil-
ion 4.
Gerber Products Company
Exhibit showing the proper preparation
of strained vegetables for infant feeding
and for special diets — Hall of Science.
Gerts, Lumbard & Co.
Display of paint brushes — Home Plan-
ning Hall.
Gilkison, E. P., & Sons Company
An exhibit of a trailer unit for motor
travel, containing a kitchenette, refrig-
erator, sleeping quarters, and daytime
arrangements for comfort enroute —
Travel and Transport Building.
Ginn and Company
Showing the interior of an old-fashioned
school and of the Colonial one-room
school, and featuring a rare collection
of old school books — Hall of Social
Science.
Girls' Clubs of America
Showing ideals and growth of the Girls'
Clubs in America — Social Agencies.
Girl Reserves
Showing ideals and growth of the Girl
Reserves' organization in America — So-
cial Agencies.
Girl Scouts of America
Showing ideals and growth of the Girl
Scouts' organization in America — Social
Agencies.
The Glidden Company
Exhibit of spices and condiments known
as "Durkee Famous Foods" — Foods
Building.
Goldsmith Bros. Smelting & Refining
Company
An exhibit of gold and precious metal
smelting and refining, manufacturing
and methods of treating old gold, prec-
ious metals, their alloys and by-prod-
ucts— Hall of Science.
Good Housekeeping Magazine
Formal Garden and Garden Living
Room — Opposite General Exhibits Build-
ing.
Grein, Joe, Chicago City Sealer
A display of cheating devices used for
weighing and measuring — General Ex-
hibits Group, Pavilion 2.
[174]
1934 LIST OF FAIR EXHIBITORS— Continued
Gro-Flex Corporation
Free demonstration of scalp treatments
— General Exhibits Group, Pavilion 4.
Gulf Refining Company
A display of miniature oil fields. Cut-
away models show lubrication of air-
plane and automobile engines. Enter-
tainment features — General Exhibits
Group, Pavilion 2.
Gutenberg Press (See Cuneo Press,
Inc.)
— H —
Haeger Potteries, Inc.
Pottery factory in operation showing
manufacture of pottery from ancient
methods to latest. Rooms and garden
showing proper use of pottery in decora-
tion Haeger Pottery Exhibit, Home
and Industrial Arts Group.
Hall of Religion
Exhibits of the contribution of religious
teaching and work for human moral ad-
vancement and social progress. Relig-
ious art and antiquities exhibits.
Hanovia Chemical and Manufactur-
ing Company
A demonstration of therapeutic, ultra-
violet and infra-red lamps — Hall of
Science.
Hansen's, Chr., Laboratory, Inc. (See
The Junket Folks)
Harley-Davidson Motor Company
Showing a variety of models of motor-
cycles especially featuring new police
model — Travel and Transport Building.
Harnischfeger Corporation
An exhibit of electric welding and trav-
eling crane motors — Travel and Trans-
port Building.
Harrington and King Perforating Com-
pany
\Vall panel showing perforated metal
products — Hall of Science.
Hartmann Trunk Company
Historical display of trunks and bag-
gage and exhibit of modern luggage and
traveling accessories — General Exhibits
Group, Pavilion 4.
Heinz, H. J., Company
A display of food products — Hall of
Science.
Heller & Sons
A display of inks — General Exhibits
Group, Pavilion 3.
Hertzberg & Son, Ernst
Bookbinders at work. Display of fine
bindings of outstanding design and
workmanship. Leather mosaic reproduc-
tion of painting by Griitzner — General
Exhibits Group, Pavilion 2.
Hess Warming & Ventilating Co.
Exhibit of hot air heating and air con-
ditioning— Home Planning Hall.
Hild Floor Machine Company
Electrically operated floor scrubbing and
waxing machines — Hall of Science.
Holt, J. W., Plumbing Company
Plumbing — General Exhibits Group, Pa-
vilion 1.
Hoover Company
A demonstration of electrical vacuum
cleaners — Electrical Building. Also see
Pittsburgh Testing Laboratories.
Hot Springs National Park (Hot
Springs, Arkansas)
An exhibit by the L'nited States gov-
ernment on water and heat therapy —
Hall of Science.
Household Finance Corporation
An exhibit showing the changes in fam-
ily financing in the last one hundred
years. Motion picture theatre with
Eddie Guest reciting — Hall of Social
Science.
Hovden Food Products Corporation
Demonstration of the uses and benefits
of sea foods — Foods Building.
Howell Furniture Co. (See Pittsburgh
Testing Laboratories)
Hupp Motor Car Corporation
An exhibit of automobiles, featuring
Hupmobile ideas in streamlining — Travel
and Transport Building.
Hurley Machine Company
An exhibit of electric washing machines
and ironers — Electrical Building.
Hynson, Westcott and Dunning, Inc.
Exhibit of Mercurochrome antiseptic —
Hall of Science.
Illinois Central Railroad Co.
An exhibit of a large map with lights
and motion, in relief, showing rail and
steamship connections on a giant globe.
Motion travel pictures. Railroad exhib-
its— Travel and Transport Building.
Illinois Commercial Men's Association
Slides and talking machine showing the
value of insurance — Hall of Social
Science.
Illinois Federation of Women's Clubs
Public Lounge — Hall of Social Science.
Illinois State Committee for the Con-
trol of Cancer
History, treatment and prevention of
cancer— Hall of Science.
Illinois, State of
Exhibits in the Foods and Agricultural
Building, the Hall of States, and in the
Hall of Social Science, and the Illinois
Host House near the north entrance on
the Avenue of Flags.
Indian Council Fire
Historical exhibit showing some of the
advancements and achievements of the
American Indian — General Exhibits
Group, Pavilion 2.
Institute of Medicine of Chicago
Medicolegal problems. The medical-
examiner system contrasted with the
old-time coroner's office — Hall of Sci-
ence.
International Association of Lions
Clubs
Showing the development of the organ-
ization, and illustrating its work— Hall
of Social Science.
[175]
1934 LIST OF FAIR EXHIBITORS— Continued
International Business Machines Com-
pany
A complete display in the setting of a
Grecian temple and court yard of busi-
ness equipment that tells the story of
modern business and methods of ac-
counting and control. Demonstration by
machines that classify, calculate and
print automatically — General Exhibits
Group, Pavilion 3.
International Friendship Exhibit, Inc.
Governmental action regarding world
relationships — Hall of Social Science.
International Nickel Co.
Exhibit of modern kitchen and house-
hold appliances of monel metal — Home
Planning Hall.
Indian Motorcycle Company
An exhibit of modern motorcycles —
Travel and Transport Building.
International Harvester Company
An exhibit of a trailer-tractor. Historic
exhibit of first and latest models of com-
pany's tractors. An early automobile — a
motorized buggy of the 90' s — Travel and
Transport Building.
The story of the development of farm
machinery and displays of new models —
Foods Building.
Iron Fireman Mfg. Co.
Action exhibit of automatic stokers —
Home Planning Hall.
Italian Government
Historical exhibit of the work on basic
medical science in anatomy, microscopic
anatomy and pathology — Hall of Sci-
ence.
— J —
Johns-Manville Corporation
Special building showing contribution of
Johns-Manville in control of fire, tem-
perature, motion and sound — Johns-
Manville Building, Home and Industrial
Arts Group.
Johnson, S. C, & Son, Inc.
Display of wax and polishes, including
Johnson Robot man — Home Planning
Hall.
Junket Folks, The
Demonstration of the use of Junket in
preparing desserts — Foods Building.
— K —
Karr, The Chas., Co.
Scientific study of sleeping and exhibit
of mattresses — Home Planning Hall.
Kaufmann & Fabry
Official Photographers— Hall of Photog-
raphy. Photographic apparatus exhibit.
Photographic salon. Home Movie Show
Theatre — West Approach of the 16th
Street Bridge, Hall of Science.
Karastan Rug Co.
Display of domestic, oriental rugs —
Home Planning Hall.
Kerr Glass Company
Demonstration of canning in Kerr
Mason Jars and display of results —
Foods Building.
Kitchen Art Foods, Inc.
Exhibit of use of two-minute dessert
and two new products — Jar- Mel and
Artab Yeast— Foods Building.
Robert Koch Institut of Berlin, Ger-
many
Memorial to Robert Koch, discoverer of
the Tuberculosis germ — Hall of Science.
Kochfix (See Hans Doss)
Kohler Company
Modern plumbing and heating equip-
ment— Kohler Building, Home and In-
dustrial Arts Group.
Kotex and Kleenex Company
An exhibit of Kleenex — Hall of Science.
Kraft-Phenix Cheese Corporation
Packaging of Philadelphia Cream
Cheese, and sampling of Old English
Cheese, and Kraft Malted Milk— Foods
Building.
— L —
LaSalle Extension University
A demonstration of the stenotype, a
machine for shorthand reporting- — Gen-
eral Exhibits Group, Pavilion 3.
Lebolt, J.
Manufacturing exhibits and display of
fine jewelry — General Exhibits Group,
Pavilion 4.
Libby, McNeill & Libby
Packing of olives and pickles. Dioramas
of sources of Libby Products. Sampling
of new products— Foods Building.
Lille Health Center
Plans and photographs — Hall of Science.
Link Belt Company
Portraying the use of modern conveying
equipment, with pictures of plants and
warehouses — General Exhibits Group,
Pavilion 1.
Long, W. E., The, Company
(Agents for Proteo Foods, Inc.) Dia-
betic Foods and development of science
on baking — Hall of Science.
Loyola University School of Medicine
Exhibits of Embryos. The story of
man's development and structure — Hall
of Science.
Lullabye Furniture Company
An exhibit of furniture for infants —
General Exhibits Group, Pavilion 3.
— M —
Mack-International Motor Truck Cor-
poration
An exhibit of "Mack Highway" — a
paved roadway with a section enlarged
to assemble a display of approximately
50 trucks — Outdoor Motor Transport
Area.
Marquette University and Milwaukee
County Hospital
Exhibits on Brights Disease and other
derangements of the kidney — Hall of
Science.
Masonite Corporation
Modern home demonstrating use of Ma-
sonite. Decorated by Grover P. Daley
— Exhibit House, Home and Industrial
Arts Group.
Master Bedding Makers of America
(See The Chas. Karr Co.)
[176]
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1934 LIST OF FAIR EXHIBITORS— Continued
Mayo Foundation
Exhibits showing the structure, func-
tion and derangements of the thyroid
gland, stomach, appendix and sympa-
thetic nervous system. Loan of the
transparent man was obtained for the
Exposition by the Mayo Foundation-
Hall of Science.
McCord Ice Cube
Exhibit of flexible metal trays for ice
cubes — Home Planning Hall.
McKay Company
Metal porch furniture. Lounge— Hall of
Science.
Merck and Company, Inc.
An exhibit of drugs and medical sup-
plies— Hall of Science.
Metalf unk - Aktiengesellschaft. (See
Hans Doss)
The Micro Corporation (See The
Bettendorf Company)
Milk Foundation, Inc.
The Foundation of Youth Health Ex-
hibit. Dietary properties in fresh milk —
Hall of Science.
Miller, Herman, Clock Company
Display of modernistic electric clocks —
Home Planning Hall.
Miracul Wax Company
Exhibit of wax and polishes — Home
Planning Hall.
Missouri-Kansas-Texas Lines
An exhibit showing the scenery and
farm and industrial activities along the
lines of the "Katy" system— Travel and
Transport Building.
Modern Coal Company (See Peabody
Coal Company)
Modern Woodmen of America
Activities of the organization — Hall of
Social Science.
Monticello Seminary (Chicago Alum-
nae Assn.)
Educational exhibit of Monticello Sem-
inary, with layout of campus as back-
ground— Hall of Social Science.
Morton Salt Company
An exhibit showing the various grades
of salt and uses in different industries —
Foods Building.
Mueller, V., and Company
Surgical Instruments — Hall of Science.
Muellermist of Illinois, Inc.
Display of lawn sprinkling system and
copper kitchenware — Home Planning
Hall.
Museum of Science and Industry
General scientific exhibit and model of
the Museum — General Exhibits Group,
Pavilion 1.
— N —
Nash Motors Company, The
Display of 1934 Nash automobiles in a
tower 80 feet high. A capacity for 16
cars in the tower at one time, which is
enclosed with plate glass. This exhibit
is in conjunction with the Whiting- Nash
Tower exhibit near Outdoor Railway
Tracks.
National Biscuit Company
Manufacturer of Shredded Wheat. Sam-
pling of finished product and of crack-
ers— Foods Building.
National Cash Register Company
A historical and modern display of cash
registers, and accounting and bookkeep-
ing machines, with a diorama showing
the company's original workshop, and
its plant today— General Exhibits Group,
Pavilion 3.
National De Saible Memorial Society
Reproduction of Chicago's first house —
DeSaible Cabin.
National Lumber Manufacturers As-
sociation
"Sunlight" house, showing new uses of
lumber. Decorated by National Retail
Furniture Dealers Association— Exhibit
House, Home and Industrial Arts
Group.
National Oil Products Company
Process of extracting vitamin D from
fish oils and its incorporation in bread,
milk and evaporated milk — Hall of
Science.
National Pressure Cooker
Demonstration of cast aluminum pres-
sure cooker — Foods Building, also Home
Planning Hall.
National Standard Company
An exhibit of braided wire and braided
wire products — Electrical Building.
National Sugar Refining Co. of N. J.
An exhibit showing the various kinds
of Jack Frost Sugars and their uses —
Foods Building.
National Super Bandage Co.
Exhibiting a new type of antiseptic
bandage — Hall of Science.
National Terrazzo & Mosaic Assn., Inc.
Promenade and twelve terrazzo pools
depicting the twelve months of the year
— Between Planetarium Bridge and
Planetarium.
National Woman's Christian Temper-
ance Union
An educational exhibit on the source,
nature, uses and action of alcohol— Hall
of Social Science.
New York Central Lines
Dioramas of the Grand Central Station
and scenic views. Motion pictures de-
scriptive of the road. Lounge contain-
ing historical features of this railroad —
Travel and Transport Building.
Noble, F. H., & Company
Jewelry, including souvenir and novelty
jewelry — General Exhibits Group, Pavil-
ion 4.
Norge Corporation
An exhibit of domestic and commercial
electrical refrigeration — Electrical Build-
ing.
Norfolk and Western Railway Com-
pany
An exhibit of coal and transportation —
General Exhibits Group, Pavilion 1.
North, Dorothy, and Karl Braeuer
An exhibit of creative arts by children
under the guidance of Professor Thetter
and other art teachers in the schools of
Vienna, Austria.
[177]
1934 LIST OF FAIR EXHIBITORS— Continued
Northwestern University School of
Medicine
Exhibits showing the history of anat-
omy, eye diseases, diseases of the nerv-
ous system, cancer, stomach and in-
testine, and infections of the hand — Hall
Hall of Science.
— o —
O'Brien Varnish Co. (See Pittsburgh
Testing Laboratories)
Old Dutch Cleanser (See Cudahy
Packing Co.)
Old Monk Olive Oil Company
Olive oil and products — Hall of Science.
Olson Rug Company
An exhibit showing the manufacture of
rugs by the use of an electrically oper-
ated loom — Electrical Building.
Complete exhibit of modern rug weav-
ing. Latest type Jacquard Loom weav-
ing a 9x12 oriental reproduction. Dis-
play of Olson re-made rugs — General
Exhibits Group, Pavilion 2.
O'Malley, Edward, Valve Company
Display of valves and valve parts — Elec-
trical Building.
Otis Elevator Company
World's largest escalator — Travel and
Transport Building.
Overhead Door Corp.
Exhibit of overhead garage doors elec-
trically operated — Home Planning Hall.
Owens-Illinois Glass Company
Tower and exhibit building, built of
glass blocks. Exhibit of glass manufac-
turing processes and glass products —
Special Building, Home and Industrial
Arts Group.
Pantriette Company
Demonstration of kitchen appliance —
Home Planning Hall.
Paper Foundation, The
An exhibit representing the kinds of
paper for personal and industrial uses.
Two -room bungalow called "House of
Paper," displays every known use of
paper in the home — General Exhibits
Group, Pavilion 2.
Parents' Magazine
Showing the scope and influence of the
magazine — Hall of Science, also Hall of
Social Science.
Parnassus Club, The
Student housing — Hall of Social Science.
Pasteur Institut of Paris, France
Memorial to Louis Pasteur — Hall of Sci-
ence.
Peabody Coal Co.
Exhibit of Peabody coal stokers. Uni-
type and Vulcan stokers. Cutaway and
animated displays, also Peabody minia-
ture coal tipple lent by Museum of
Science and Industry — Home Planning
Hall.
Pennsylvania Railroad
Reproduction of the famous "first en-
gine"— the "John Stevens," built in 1825.
Exhibit of first and last type of Penn-
sylvania road bed with track. Illus-
trated lecture on locomotive handling
and train control — Travel and Transport
Building.
Peoples Gas, Light & Coke Co.
Exhibit featuring gas service in the
home. Model kitchens. Heating equip-
ment— Home Planning Hall.
Petrolagar Laboratories
Exhibit and life-size reproduction of
Fildes' painting, "The Doctor" — Hall of
Science.
Petroleum Industries Exhibit Commit-
tee
Petroleum products with animated mod-
els portraying the history of petroleum
and the oil industry — Hall of Science.
Petterson & Miller
Manufacture of Julia King Candies and
sampling — Foods Building.
Pittsburgh Equitable Meter Company
An exhibit of gas, water, gasoline and
oil meters, pressure regulators and lu-
bricated plug valves — General Exhibits
Group, Pavilion 1.
Pittsburgh Testing Laboratories
Exhibit of scientific laboratory tests of
various household utilities, rugs, furni-
ture, paints, etc., to show their resist-
ance to wear and service — Home Plan-
ning Hall.
Platinum Products Company
Display of cigarette lighters — General
Exhibit Group, Pavilion 4.
Poglitsch Art Brush Works
Display of art needle work — Home Plan-
ning Hall.
Poglitsch, F. B. (Frusco)
A display of pressure cookers — Home
Planning Hall.
Popular Science Publications Company
Mechanical principles in action included
in "Mechanical Wonderland" from the
Newark Museum — General Exhibits
Group, Pavilion 1.
Poor & Company
An exhibit of railway and track sup
plies — Travel and Transport Building.
Porcelain Enamel Institute
A display which shows the actual fusing
of porcelain enamel into metal and fea-
turing a "Parade of porcelain-enameled
soldiers" and products — General Exhib-
its Group, Pavilion 2.
Firms represented are as follows:
American Potash & Chemical Corpora-
tion.
American Rolling Mill Company.
Baltimore Enamel & Novelty Com-
pany.
Bellaire Enamel Company.
Benjamin Electric Manufacturing
Company.
Briggs Manufacturing Company.
Burdick Enamel Sign Company.
Chicago Vitreous Enamel Products
Company.
Crosley Radio Corporation.
178]
1934 LIST OF FAIR EXHIBITORS— Continued
Porcelain Enamel Institute— Continued Reliance Mfg. Co.
Crown Stove Works.
Ferro Enamel Corporation.
Frigidaire Corporation.
General Porcelain Enameling & Manu-
facturing Co.
Graybar Electric Company.
Ingram - Richardson Manufacturing
Company.
Ingram-Richardson Mfg. Co. of In-
diana.
Norge Corporation.
Republic Steel Corporation.
Sozonian Vault Company.
Voungstown Pressed Steel Company.
Prairie Farmer Publishing Co.
Lounge and educational data on farm-
ing— Foods Building.
Pullman Company, The
Historical exhibit of the first Pullman
car. The latest all aluminum car. Ex-
hibit of Pullman's latest sleeping accom-
modations— Travel and Transport Build-
ing. The new Union Pacific- Pullman
Company train. Six-car, streamlined,
110-mile per hour, diesel driven. It is
air - conditioned — Outdoor Railway
Tracks.
Pure Oil Company
A display featuring an illuminated re-
lief map of geographical location of
petroleum operations and a chart show-
ing various crude oils produced by the
oil industry — General Exhibits Group,
Pavilion 1.
Pyroil Supply Company
Oil display. Demonstrating Pyroil —
General Exhibits Group, Pavilion 1.
— Q —
Quaker Oats Company
Manufacture of puffed rice and puffed
wheat. Sampling of Aunt Jemima Pan-
cakes and Scones — Foods Building.
Quarrie and Company, W. E.
An exhibit of publications — General Ex-
hibits Group, Pavilion 2. Also Hall of
Science.
— R —
Radcliffe College
Showing the New England background,
■ and the beginning of college education
for women in the United States — Hall of
Social Science.
Radio Corporation of America
An exhibit of radio products, including
a radio tube manufacturing plant and
a record pressing plant, color organ, and
two small theatres — Electrical Building.
Railway Express Agency, Inc.
Historic exhibits of the Pony Express,
Stage Coach operation contrasted with
the modern era of express applied to the
transfer of money, packages, etc. —
Travel and Transport Building.
Redwood Products Shop
Exhibit of baskets and redwood prod-
ucts made of burl — Home Planning Hall.
A line of high speed machines manufac-
turing "'Big Yank" work shirts and
other products — General Exhibits Group,
Pavilion 5.
Reynolds Exhibits Corporation
A working record of "Print a Sign" —
General Exhibits Group, Pavilion 3.
Riviere, Jules, Parfum, Inc. (Genesee
Trading)
The manufacturing process of making
perfume— Hall of Science and General
Exhibits Building, Pavilion 4.
Rockefeller Center
Public Lounge, with models, paintings
and drawings representing the growth
of this project — Hall of Social Science.
Rostone, Inc.
Modern house showing use of Rostone,
a new limestone slab. Decorated by
YVieboldt's Stores — Exhibit House,
Hume and Industrial Arts Group.
— s —
Safety Glass Mfgrs. Association
An exhibit illustrating how safety glass
protects the motoring public — Travel
and Transport Building.
Sanford Manufacturing Company
An exhibit of writing inks, library paste,
solvene, type cleaner, and school inks
and paste — General Exhibits Group, Pa-
vilion 3.
Scholl Manufacturing Company, Inc.
Foot appliances, arch supports, etc. —
Hall of Science.
Sears, Roebuck & Company
Special building devoted to mail order
merchandising. Exhibits of Sears- Roe-
buck products. Information, registra-
tion of visitors and welcoming accom-
modations. Sears - Roebuck Bungalow.
Completely decorated and equipped by
the company — Sears - Roebuck Building
at 14th Street.
Servel Sales, Incorporated
Exhibit of Gas refrigeration and air
conditioning — Home Planning Hall.
Schmidt, Mrs. Minna
More than 400 figurines, representing
outstanding women of the world, and
costumes of various periods — General
Exhibits Group, Pavilion 5.
Schwitzer Cummins Co.
A display of domestic coal stokers —
General Exhibits Group, Pavilion 1.
Scott, E. H., Radio Laboratories
A demonstration of the Scott All- Wave
Receiver and a scientific exhibit of radio
testing apparatus — Electrical Building.
Sherwin-Williams Company
An exhibit of paints, lacquers, etc., to-
gether with their ingredients, sources
of supply, etc. — Hall of Science.
The Silex Company
Demonstration of use of Silex Dripo-
lator and Silex Hi-Speed Broiler. Sam-
pling of products prepared — Foods
Building.
179]
1934 LIST OF FAIR EXHIBITORS— Continued
Simmons Company, The
Exhibit shuwing manufacture of mat-
tresses. Series of model rooms show-
ing steel bedroom furniture — General
Exhibits Group, Pavilion 1.
Simoniz Company
An exhibit depicting the manufacture
of Simoniz and the application of Si-
moniz products to automobiles — Hall of
Science.
Sinclair Refining Company
Prehistoric monster exhibit depicting
the era when oil was in process of
formation — Sinclair Outdoor Park of
Giant Saurians at 23d Street.
Singer Manufacturing Company
An exhibit of sewing machines and elec-
trical accessories — Electrical Building.
Smith College
A mural of Smith College with a balop-
ticon telling the history of the college —
Hall of Social Science.
Social Work Exhibits Committee
Shows advance of social work. Pre-
pared by State of Illinois and 90 private
agencies — Hall of Social Science.
Source Research Council
Display of "Source Book" (encyclope-
dia). "The Classroom Teacher," "The
Progress of Nations" and small hand
printing presses — General Exhibits
Group, Pavilion 2.
Southern Cypress Manufacturers
Assn.
Exhibit building showing use of cypress,
the wood eternal — Exhibit House, Home
and Industrial Arts Group.
Spencerian College
An accounting and finance exhibit, and
a showing of various phases in the de-
velopment of writing — Hall of Social
Science.
Spring Air (See The Chas. Karr Co.)
Standard Brands, Inc.
History of Bread — Hall of Science.
Scientific study of coffee and its effects.
Sampling of fresh coffee — Foods Build-
ing.
Standard Oil Company
Wild animal taming show— lions, tigers
and elephants, symbolizing Standard's
"Live Power" gasoline — Standard Oil
Building, opposite Travel and Transport
Building.
Standard Service Company
A display of die press machinery and
accessories in operation — General Ex-
hibits Group, Pavilion 3.
Stayform Company
A historical and modern display of cor-
sets and brassieres — General Exhibits
Group, Pavilion 4.
Stein, Charles Frederick
Display of pianos — General Exhibits
Group, Pavilion 3.
Stewart-Warner Corporation
An exhibit of radios and Stewart War-
ner products— Electrical Building.
Stockholm, Carl
An operating exhibit of dry cleaning
and pressing — General Exhibits Group,
Pavilion 4.
Stran-Steel Corporation
Two exhibit houses demonstrating use
of Stran-Steel framing in two price
ranges. Decorated by William R. Moore
and Robert W. Irwin Co.— Exhibit
House, Home and Industrial Arts
Group.
Straub, W. F., Laboratories
The story of the honey bee, its life and
habits — Foods Building.
Studebaker Sales Company
Moving picture theatre in an automo-
bile 80 feet long and 39 feet high. Films
tell the story of Studebaker — Travel and
Transport Building.
Swift & Company
Exhibit building and orchestra stage.
Exhibits demonstrate processes of prep-
aration and distribution of meats. Music
by the Chicago Symphony Orchestra —
Swift Bridge at 23d Street.
— T —
Texas Company, The
The Havoline Thermometer — 227 - foot
thermometer — Tower at 23d Street Plaza.
Time, Inc.
Reading room and lounge with complete
file of current magazines — Time and
Fortune Building.
Travelaide, Inc.
Lounge for the convenience of travel-
ers. Help service to all, whether they
travel by rail, bus, air or ship — Travel
and Transport Building.
— u —
Union Carbide and Carbon Company
General exhibit of chemical products —
Hall of Science.
United Aircraft & Transport Corpo-
ration
An exhibit of one of the newest giant
passenger planes which can make a
speed of more than 200 miles an hour
and holds world's records for this type
of flying. Full view of its interior and
working parts — Travel and Transport
Building.
United Automotive Manufacturing
Co.
A demonstration of a radio power line
filter — Electrical Building.
United Educators Co., The
Display of encyclopedias — General Ex-
hibit Group, Pavilion 3.
U. S. Plywood
An exhibit of flexwood. plywood and
laminated products — General Exhibit
Group, Pavilion 3.
U. S. Utilities Company
Demonstration of use of dessert moulds
— Foods Building, also Home Planning
Hall.
r iso ]
1934 LIST OF FAIR EXHIBITORS— Continued
Universal House Corporation
Minimum house for industrial workers
(steel) — Exhibit House, Farm Group.
University of Chicago
The history of orthopedic surgery in the
rehabilitation of the crippled child — Hall
of Science.
University of Illinois College of Med-
icine, Dentistry, Animal Husbandry
and the Illinois State Department of
Health
Exhibit on the causes and prevention of
rabies, bleeders disease, pneumonia, pul-
monary tuberculosis, heart disease, and
sleeping sickness — Hall of Science.
University of Michigan and the Simp-
son Memorial Institute
An exhibit on the treatment of per-
nicious anemia — Hall of Science.
University of Wisconsin
Observations on Alexis St. Martin,
whose digestive processes were revealed
by an open wound — Hall of Science.
Urbana Laboratories
An exhibit pertaining to soil analysis —
Foods Building.
— V —
Van Cleef Bros.
An exhibit and demonstration of Latex
and hard rubber products — Electrical
Building.
Victor Chemical Works
An exhibit of heavy chemical and prod-
ucts and a model of a Nashville phos-
phoric acid plant — Hall of Science.
Visible Records Equipment Company
A display of office and recording equip-
ment— General Exhibits Group, Pavil-
ion 3.
— w —
Wahl Company, The
A display showing the assembly of Ev-
ersharp pens, mechanical pencils, lead
and ink, also featuring a demonstration
of adjustable pen points — General Ex-
hibits Group, Pavilion 4.
Walker, Hiram, & Sons, Inc.
Model distillery and exhibit of products.
Canadian Club Cafe on first floor —
Building at Science Bridge.
Waters-Genter Co. Division of Mc-
Graw Electric Co.
A demonstration of the Toastmaster —
Electrical Building.
Weil-McLain Co.
Exhibit of heating and plumbing in-
stallations— Home Planning Hall.
Wellcome Research Institutions of Lon-
don, England
Exhibit of work in tropical medicine and
mobile laboratories for military and
field work — Hall of Science.
West Disinfecting Company
An exhibit of disinfecting and germ
killing preparations — Hall of Science.
Western Clock Company
A modern and historical display of
clocks and other time-keeping devices —
General Exhibits Group, Pavilion 4.
Westinghouse Electric and Manufac-
turing Company
An exhibit of heavy duty electric ma-
chinery, domestic appliances, "Play-
ground of Science," and theatre showing
"More Leisure in the Home" — Elecrical
Building.
Western Union Telegraph Company
An exhibit and demonstration of wire
communication and the Western Union
Lounge — Western Union Hall, in Elec-
trical Building.
White Sewing Machine Company
Sewing machines — General Exhibits
Group, Pavilion 2.
White, S. S., Dental Manufacturing
Company
Contributed liberally to dental exhibit —
Hall of Science.
Whiting Corporation
Demonstration of operation of an auto-
mobile parking tower, glass enclosed for
exhibit purposes. An exhibit of 1934
Nash automobiles is seen ascending and
descending in the 80- foot plate glass
tower — Adjoining Outdoor Railway
Tracks.
Wilson & Company
Stable housing the famous Wilson Six-
Horse Team World's Champion draft
horses — Wilson Stable, Farm Group.
Exhibit of complete process of bacon
slicing and packaging. Sampling of
Wilson products — Foods Building.
Wisconsin Alumni Research Founda-
tion
An exhibit of the irradiation of milk by
the Steen Bock process — Hall of Science.
Wonder Bakery
Complete factory showing production of
Wonder Bread by the Continental Bak-
ing Company — Wonder Bakery Build-
ing, Planetarium Bridge.
Woman's College Board
Information and advice to girls entering
college. Public Lounge — Hall of Social
Science.
Wood, Harvey C, Poultry Farm
Exhibit of modern methods of fowl cul-
ture; and international egg-laying con-
test. Exhibit of fancy fowls — Poultrj
Show, Farm Group.
— Y —
Yale & Towne Mfg. Co., The
A display showing the history and evo-
lution of locks — Travel and Transport
Building.
Yale University and St. Louis Uni-
versity
An exhibit showing the progress in our
knowledge of human eggs— Hall of Sci-
ence.
181 ]
HOME AND INDUSTRIAL ARTS GROUP OF
EXHIBIT HOUSES
house: American Rolling Mill Co.
and Ferro Enamel Corporation
Decorated by Star- Peerless Wallpaper
Mills.
house: Brick Manufacturers Associa-
tion
house : Country Home Magazine
house : Florida Tropical Home
Marjorie Thorsch, Interior Decorator.
Co-operating: The Howell Co.
house : Frigidaire House
house : General Houses, Inc.
house : Masonite Corporation
Grover P. Daley, Interior Designer.
house: National Lumber Mfrs. Ass*n
Decorated by National Retail Furniture
Dealers Ass'n.
house: Rostone, Inc.
Furnished by Wieboldt Stores.
house : Stransteel Corporation
Win. R. Moore, Interior Decorator.
house : Universal House Corp.
Helene Heman, Interior Decorator.
HOLDERS OF CONCESSIONS
— A —
American Badge Co.
Shop for sale of souvenirs and novelties
in Hall of Science.
American Coin Lock Co.
Coin locks on pay toilets.
American Engineering & Management
Corp.
Old English Village.
Armour & Co.
Exhibit and sale of products. Restau-
rant.
Art Metal Works, Inc.
Shop for sale of art metal products —
16th Street bridge.
Automatic Canteen Co. of America
Shop for sale of candy, gum and nuts —
16th Street bridge and Foods Building.
— B —
B. and A. Novelty Co.
Exhibition of woodworking and sale of
wood toys and puzzles.
Banks, Heyman & Rothstein
Cafe an Gourmet in General Exhibits
Building.
Barton, D. G.
"Walk-thru" mystification show at En-
chanted Island.
Bausch & Lomb Optical Co.
Operation of 8 coin-operated telescopes
at various parts of the Exposition.
Celgique Pittoresque
Belgian Village.
Beuttas, Joseph H.
Colonial Village.
Aquatic Sports, indoor show.
Blanchard, R. V.
Sale of children's books and magazines
at Enchanted Island.
Byrd, Admiral Richard E.
Byrd's Ship, in South Lagoon.
California Prune and Apricot Grow-
ers' Association
Sale of dried fruits and fruit beverages
in Foods Building.
Carlson Amusement Enterprise, Inc.
"Buck Rogers" show at Enchanted
Island.
Casino de Alex, Inc.
Cafe de Alex, restaurant.
Century Homes
"House of Tomorrow" exhibit house.
Century Water Co.
Drinking water stations in various
parts of the Exposition.
Chicago Concessions Co., Inc.
Operation of 50 stands for the sale of
bottled and draft carbonated soft drinks.
C. L. & M. Co.
Shop for sale of silverware, jewelry and
watches — General Exhibits Building.
Chicago Steamer Lines
Steamship and motor boat transporta-
tion between Exposition and Chicago.
Citrus Fruit Juice Co., Inc.
Operation of 40 stands for the sale of
still (not carbonated) orange, lime and
grapefruit drinks.
Continental Baking Co.
Sale of bakery products, sandwiches,
coffee, tea and milk in Wonder Bakery.
Continental Concession Co.
Bathing beach at Beach Midway.
Beach House restaurant.
Solomon's Temple at Beach Midway.
Lincoln Group and Rutledge Tavern.
Night Club restaurant on Beach Mid-
way.
Cornelius, J. F.
Operation of 25 penny stamping ma-
chines.
Crown Food Co.
Operation of 30 stands for the sale of
ice cream, ice cream novelties and frozen
desserts. Operation of 7 Century Grill
restaurants. Operation of 50 sandwich
stands. Toy Town Tavern at Enchant-
ed Island.
Czechoslovak American Chamber of
Commerce
Czechoslovak restaurant in Czechoslo-
vakan Pavilion. Shop for sale of
Czechoslovakan merchandise in Czecho-
slovakan Pavilion.
— D —
Daggett Roller Chair Co.
Roller chairs, rickshas, baby go-carts,
invalid chairs, etc.
[182]
HOLDERS OF CONCESSIONS— Continued
Dickerson, The Walter T. Co.
Shop for sale of corrective footwear and
demonstration of same — 16th Street
bridge.
Doughnut Machine Corp.
Mayflower Doughnut Shop restaurant.
Dufour and Rogers
Hawaii restaurant and "Life" show.
Durkee Famous Foods, Inc.
Sale of coconut, spices, salad dress-
ings, etc., in connection with exhibit
in Foods Building.
— E —
Economy Sales Co.
Sale of comic strip character novelties —
16th Street bridge.
Edwards and Clemmensen
Adobe House restaurant.
Eitel, Inc.
Rotisserie restaurant at North En-
trance.
Espana Touristica, Inc.
Spanish Village. Spanish Restaurant.
— F —
Fageol, R. P.
Miniature Railroad at Enchanted Island.
Flying Turns Operating Co.
Amusement ride "Flying Turns."
— G —
Gaus, Paul F.
"Swanee River Boys" show at Beach
Midway.
Gaw, George D.
Operation of 100 penny weighing scales.
General Cigar Co.
Sale of cigars in connection with manu-
facturing exhibit in General Cigar
Building. General tobacconist's shop
at 16th Street bridge. Operation of 17
shops for sale of cigars, cigarettes, to-
bacco, candy, gum, smokers' accesso-
ries, etc.
Goldberg, Murray
Operation of guess-your-weight scales.
Goodyear Tire & Rubber Co.
Operation of 2 helium gas filled sight-
seeing dirigible balloons.
Gordon, Jack
Operation of 20 stands for the sale of
pop corn and caramel corn.
Grey Line Sight Seeing Co.
Official World's Fair tour service.
— H —
Hansen's, Chr., Laboratory, Inc.
Sale of junket powder, tablets and
junket ice cream mix in connection
with exhibit in Foods Building.
H. & K. Enterprises, Inc.
Amusement ride "Auto Skooter" and
"Auto Ride" at Enchanted Island. "Bug
Ride" at Beach Midway.
Hoffman & Lockwood
Shop for sale of three-dimensional jig
saw puzzles and other puzzles and
tricks.
[
Horticultural Exhibitions, Inc.
Horticultural exhibits, gardens and
flower shows, and restaurant in Horti-
cultural Building.
House of David
Shop for sale of articles made by the
community at Benton Harbor, Mich. —
16th Street bridge.
Illinois Bell Telephone Co.
Operation of public telephones within
the Exposition grounds.
Illinois Hollywood Corp.
Operation of "Hollywood," making
movies, theatre performances, etc. — on
Northerly Island.
Illions, Harry A.
Operation of 2 amusement rides, "Hey
Day" and "Lindy Loop," at Enchanted
Island. Ferris Wheels at Beach Mid-
way.
Infant Incubator Co.
Infant Incubator, nursery and exhibits.
International Oddities, Inc.
Ripley's Odditorium — Believe It or Not
show.
Irish Village Corp.
The Irish Village.
Italian Village, Inc.
The Italian Village.
— K —
Kah, Robert T.
Chinese exhibits, restaurant, shops,
theatre, at Chinese Pavilion.
Kamin, Herbert
Amusement ride "Catapult" and "The
World Beneath" show at Beach Mid-
way.
Kaufmann & Fabry
Official photographers of Exposition.
Taking and selling of photographs (not
individual portraits) within the Expo-
sition grounds — Hall of Science.
Keck, George F.
"Crystal House"— ultra-modern home
on Northerly Island.
Kim, E. Bernard
"Streets of Shanghai" at Beach Mid-
way.
L —
La Parisienne
Shop for sale of jewelry, novelties, ac-
cessories and souvenirs — 16th Street
bridge.
La Suisse Pittoresque Co.
Swiss Village.
Lawrence, A. C, Leather Co.
Sale of stuffed animals at Enchanted
Island.
LeMar, G. S.
Florist shop at 23d Street bridge.
Libby, McNeill and Libby
Operation of 5 stands for the sale of
tomato and pineapple juice, and other
products.
183]
HOLDERS OF CONCESSIONS— Continued
Lion Motordrome, Inc.
Motordrome thrill show at Beach Mid-
way.
Loveland, T. A.
Carrousel at Beach Midway.
Operation of amusement ride "Auto
Skixiter," Zoo and •"House of Mystery"
at Beach Midway. Shop for sale of nuts
and nut meats at 16th Street bridge.
Shop for sale of perfumes and beauty
products at 16th Street bridge. Operation
of 24 stands for sale of draft root beer
and pies.
Lytton, Henry C. & Sons
Store for sale of women's, misses',
men's and boys' apparel and accesso-
ries at 23d Street concourse.
— M —
Manta, John L.
Greek exhibit and restaurant in States
Building.
Marchand & Calas
Television Theatre.
Match King, Inc.
Shop for sale of smokers' accessories
at 23d Street bridge.
Messmore & Damon, Inc.
"A Trip Down Lost River," prehis-
toric world show at Beach Midway.
Midget Village, Inc.
Midget Village.
Miller, Royal R.
Gravity Coaster at Beach Midway.
DON'T MISS
THIS THRI
ll!
Look down on Chicago
from
THE BOARD
OF TRADE
TOWER
Intensely interesting
by day
Indescribably beautiful
at night
Open daily from
9 A. M. to 10 P. M.
1 41 W. Jackson Blvd.
(3 blocks west of State)
Admission 25 cents
Morgan, Lucy
Sale of North Carolina mountaineers'
handcraft products, rugs, mats, wood
novelties, hand hammered pewter, at
North Carolina Cabin.
Morris, E. L.
Restaurant on Hiram Walker and Ca-
nadian Club pier, Science bridge.
Muller, Chads J.
Schlitz Garden Cafe on Northerly
Island. Operation of 2 soda grill
luncheonettes in Electrical Building and
General Exhibits Building.
— N —
Nathan, Barney
Shop selling baby clothes, adjoining In-
fant Incubator exhibit building. Shop
for sale of apparel for infants and chil-
dren and children's souvenirs at En-
chanted Island.
1934 Streets of Paris, Inc.
"The Streets of Paris."
Noon, J. Gilbert
Shooting gallery at Beach Midway.
— o —
Oasis Co.
"The Oasis," village.
O'Connell's, Inc.
Restaurant in Foods Building.
Ohta, T.
Japanese concession.
Old Heidelberg Corp.
Old Heidelberg Inn.
Olson, H. Edsall
Operation of 10 stands for the sale of
"Hum-All" musical instruments.
— P —
P. & R. Enterprises, Inc.
Restaurant on Beach Midway.
PalWaukee Airport, Inc.
Seaplanes for sight-seeing trips.
Parkwood Trading Corp.
Pantheon de la Guerre, panorama of
the World War.
Patent Exhibits, Inc.
Exhibit of patented inventions, trade
marks and copyrights in General Ex-
hibits Building.
Patsyette Shop
Shop for sale of dolls and accessories at
Enchanted Island.
Person Exhibits Co.
Operation of brewery exhibits and res-
taurants in Brewery Exhibits Building.
Polly Grills
Operation of 3 Polly Tea Rooms — 23d
Street bridge, T&T Building and Foods
Building.
Progress Amusement Corp.
Lagoon transportation boats and gon-
dolas.
— Q —
Quaker Oats Co.
Selling Aunt Jemima Pancakes, Puffed-
Rice Candy and Scotch Scones at
Quaker Oats exhibit in Foods Build-
ing.
[184]
HOLDERS OF CONCESSIONS— Continued
— R —
Radio Steel & Mfg. Co.
Shop for sale of coaster wagons at En-
chanted Island.
R. B. Amusement Co.
Amusement ride "Cyclone Coaster" at
Beach Midway.
Roberts, Rankin
Pony ride at Enchanted Island. Sale
of whips, hats, spurs, etc.
Rosenthal, Cornell & Dwyer, Inc.
Casino restaurant on Northerly Island.
— s —
Scholl Mfg. Co.
Chiropodist consultations. Sale of cor-
rective shoes, arch supports, etc. — Hall
of Science.
Shuart, H. H.
Outdoor Life show in Travel and Trans-
port Building.
Silex Co.
Sale of Silex broilers and Dripolators
for coffee and tea in Foods Building.
Simons, H. A.
Shop for sale of art metal and leather
novelties — 16th Street bridge.
Simon, Lee
Operation of 5 booths for recording
voices on metallic disks.
Sinai Kosher Sausage Factory
Operation of 4 stands for the sale of
orthodox Kosher foods of all kinds.
Sipchen, R. J., Amusement Corp.
Black Forest Village.
Mrs. Snyder's Home-Made Candies
Shop for sale of candy and confections
at 23d Street bridge.
Standard Brands, Inc.
Sale of iced or hot tea and coffee at
Standard Brands exhibit in Foods
Building.
Steinberg, Edward J.
"Early American Crafts Shop" and
"Gift Shop" at 16th Street bridge.
Sticha & Svator
Shop for sale of European goods.
Stockholm, Carl
Barber shop in General Exhibits Build-
ing-
Swedish Produce Co.
Restaurant in Foods Building.
Swift & Co.
Swift Bridge features — orchestra stage,
exhibits, restaurants.
CONTRIBUTORS TO EXHIBITS IN BASIC AND MEDICAL
SCIENCES IN THE HALL OF SCIENCE
— T —
Thompson, John R. Co.
Operation of 2 restaurants adjoining
Grandstand.
Thorne, Mrs. James Ward
Exhibit of miniature rooms — Special
building on Northerly Island.
Thorud, Hazel M.
Miller's High Life Restaurant on North-
erly Island.
Toffenetti Restaurant Co.
Triangle Restaurant in Hall of Science.
Touristic North Africa, Inc.
Tunisian Village.
Towl-o-Matic, Inc.
Coin-operated machines dispensing tow-
els and soap in toilet rooms.
Truscott, E. E.
Operation of 6 electrically driven boats
for children at Magic Mountain at En-
chanted Island.
Turner, Paul
World's Fair Pocketbuok Shop, for sale
of leather goods — 16th Street bridge.
— u —
Unterreiner, Victor
Hungarian Pavilion.
— V —
Victor Vienna Garden Cafe, Inc.
Victor Vienna Garden Cafe restaurant.
— w —
Walgreen Co.
Operation of 4 drug stores and soda
fountains — in Hall of Science, States
Building, opposite Travel and Trans-
port Building, and Walgreen Building
at 23d Street.
Wenger, Max
Stand for the sale of "Cotton Candy."
Wilson & Co.
Operation of 10 stands for the sale of
hot tamales, chili con carne, corned beef
hash, pies, coffee, milk and chocolate.
Winton Corp.
"Auto Track," at Beach Midway.
Wood, Harvey C.
Restaurant at International Egg Laying
Contest.
Woodlavvn Service Co.
Operation of 96 souvenir stands and 4
checking booths.
World's Fair Greyhound Lines, Inc.
Bus transportation system within the
grounds.
Dr. Eugene Murray Aaron
The Academy of Natural Sciences of
Philadelphia
Alabama Marble Company
Alabama Polytechnic Institute
Aluminum Company of America
American Museum of Natural History
American Sheet & Tin Plate Company
American Smelting & Refining Com-
pany
Anaconda Copper Mining Company
Arkansas Geological Survey
The Ayer Company
Bakelite Corporation
[185]
CONTRIBUTORS TO EXHIBITS IN BASIC AND MEDICAL
SCIENCES IN THE HALL OF SCIENCE— Continued
Baker &: Company, Inc.
Bausch & Lomb Optical Company
Bell Telephone Laboratories
S. W. Boggs
Boyce-Thompson Institute for Plant
Research
Buffalo Museum of Science
Burgess Battery Company
C. W. Burnheimer
Calumet & Hecla
Carnegie Museum
Carnegie Institute of Washington
Dr. R. W. Chaney (University of
California)
Clay-Adams Company
Cochrane Engineering Company
Cornell University (Dept. of Physics)
Cornell University (Dept. of Chem-
istry)
Cornell University (Dept. of Ento-
mology)
Corning Glass Works
Prof. Geo. B. Cressy (Syracuse Uni-
versity)
Estate of Richard Crisler
Cutler-Hammer Manufacturing Com-
pany
Thomas J. Dee & Company
The DeLaval Separator Company
Denmark
Denver Equipment Company
Paul S. Donchian
Dow Chemical Company
Frank V. Dudley
Eagle Picher Company
Fansteel Products Company
Field Museum of Natural History
Firestone Tire & Rubber Company
Foote Mineral Company, Incorporated
Ford Motors Company
General Biological Supply House
General Electric X-Ray Corporation
Goldsmith Bros. Smelting & Refining
Company
Prof. L. C. Graton (Harvard Univer-
sity)
Grasselli Chemical Company
Hammer Laboratories
Charles Hardy, Incorporated
Dr. Ross Harrison
Hawaiian Entomological Society
Holland-American Chamber of Com-
merce
Hot Springs Chamber of Commerce
Illinois Chemical Laboratory, Incor-
porated
'J he ^pcruntain dpeatlA
A PRICELESS EXHIBIT showing pearls of every color and shade, every size, shape
and form, all in the original shells from every water where pearls are found. Nothing
like it ever seen before, anywhere. Also ancient jewels and religious subjects.
TREASURE HOUSE, INC, BELGIAN VILLAGE
[186]
CONTRIBUTORS TO EXHIBITS IN BASIC AND MEDICAL
SCIENCES IN THE HALL OF SCIENCE— Continued
Indiana University
International Filter Company
International Nickel Company
Izaak Walton League
Italy
Jackson Memorial Laboratory
S. C. Johnson & Sons Company
Dr. Carl Jucci (Royal University of
Modena, Institute of Zoology)
Kansas Geological Society
Keuffel & Esser
Keystone View Company
E. Leitz, Incorporated
Chas. F. L'Hommedieu & Sons Com-
pany, Incorporated
City of Los Angeles
Louisiana State University
Father Joseph Lynch
Mallinckrodt Chemical Company
Dr. O. Mangold
Maywood Chemical Works
Memorial Hospital
Merck & Company
Miami Aquarium
Miller-Dunn Company, Incorporated
Museum of Science & Industry (Chi-
cago)
Museum of Science & Industry (New
York)
National Academy of Sciences
National Foundation for Scientific Re-
search
New Jersey Zinc Company
Northwestern Improvement Company
Northwestern University (Evanston)
Northwestern University Medical
School
A. J. Nystrom & Company
Pasteur Institut
Bradley M. Patten
Peltier Glass Company
Pennsylvania State Geological Survey
Petroleum Industries Exhibit Com-
mittee
The Perser Corporation
Philadelphia & Reading Coal & Iron
Company
Pribram's Microbiological Collection
Purdue University (Agricultural Ex-
periment Station)
Purdue University (Department of
Chemistry)
Radium Service Corporation
Rand, McNally Company
Raritan Copper Company
A. I. Root Company
Royal Institution
S.A.C.T.E.R. (Paris, France)
Science Museum
G. F. Shepherd
The Simoniz Company
C. E. Smith
Societe Boracifera De Lardarelles
Professor Theodore Soller
Hugh S. Spence
Standard Brands, Incorporated
Charles J. Story
Syracuse University
Texas Gulf Sulphur Company
C. H. Thordarson
Union Carbide & Carbon Corporation
U. S. Government (Bureau of Fish-
eries)
U. S. Government (Bureau of Stand-
ards)
U. S. Government (U. S. Coast & Geo-
detic Survey)
U. S. Government (U. S. Geological
Survey)
U. S. Government (Bureau of Ento-
mology)
U. S. Government (Department of
Agriculture)
U. S. Government (National Advisory
Committee on Aeronautics)
U. S. Government (National Park
Service)
U. S. Government (Navy)
University of California (Department
of Botany)
University of Chicago (Dr. Fay Cooper
Cole)
University of Chicago (Department of
Chemistry)
University of Chicago (Department of
Physics)
University of Chicago (Department of
Zoology)
University of Chicago Press
University of Chicago (Walker Mu-
seum)
University of Chicago (Whitman Lab.)
University of Illinois (Department of
Chemistry)
University of Illinois (Department of
Physics)
University of Zurich
Victor Chemical Company
Virginia Geological Survey
The Wander Company
Ward's Natural Science Establishment
W. M. Welch Mfg. Company
Westinghouse Electric & Mfg. Com-
pany
Westinghouse X-Ray Company
J. E. Williamson
Wisconsin University
Dr. J. S. Young
[187]
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[ 188 1
CONTRIBUTORS TO THE ADMINISTRATION BUILDING
Aluminum Co. of America
American Radiator Co.
Baltimore & Ohio Rail-
road Co.
Bendix Manufacturing Co.
Cellized Oak Floorings,
Inc.
Celotex Co., The
Dunham Co., C. A.
Du Pont de Nemours &
Co., Inc.
Eagle Ottawa Leather Co.
Einert Decorative Back-
grounds
Ezy Rug Co.
Federal Electric Co.
Flexwood Co., The
Formica Insulation Co.,
The
Garland Furniture Co.
Glynn Johnson Corpora-
tion
Heath & Milligan Mfg.
Co.
Hoffmann, Wolfgang
Howell Co., The
Insull, Samuel, Jr.
Johns-Manville Co., H.
W.
Kaucher Engineering Co.
Marb-L-Cote, Inc.
Marshall Field & Co.
Mosler Safe Co., The
McPherson, C. D.
Murphy Door Bed Co.
Nahigian Bros., Inc.
Nagel Chase Manufactur-
ing Co., The
Peoples Gas Light & Coke
Co.
St. Clair Rubber Co.
Steinmetz Door Matt Co.
Tapp De Wilde & Wallace
Truscon Steel Co.
Warren, Walter G.
Western Architectural
Iron Co.
Westinghouse Electric &
Manufacturing Co.
Wooster Products Co.
INDIVIDUALS AND COMPANIES RENDERING SPECIALLY
MERITORIOUS COOPERATION
Advance Roofing & Sheet
Metal Works
American Asphalt Paint
Co.
American Blower Co.
American LaFrance
Foamite Industries,
Inc.
American Radiator Co.
American RoDing Mill
Co.
Archaeological Trust of
Chicago
Beardslee Chandelier
Mfg. Co.
Boyle, M. J.
Builders United Sales Co.
Carpenter, George B.
Clauss Brothers
Commonwealth Edison
Co.
Corboy, M. J.
Curtis Lighting Co.
David Architectural Iron
Works
Deckert & McDowell
Electro Acoustic Products
Co.
Federal Electric Co.
Fitzsimons & Connell
Dredge & Dock Co.
Fries-Walters Co.
Friestedt Co., H. F.
Fuchs Electric Co.
Gage Structural Steel Co.
General Cable Corpora-
tion
General Electric Co.
General Outdoor Adver-
tising Co.
Great Lakes Dredge &
Dock Co.
Gunggoll Co., G. A.
Hanson Co., Frank D.
Hardin Co., George D.
Hettler Lumber Co., Her-
man H.
Hibbard, Spencer, Bart-
lett & Co.
Plumbing Co., J. W.
Hooker Glass & Paint
Mfg. Co.
Ilinois Bell Telephone
Co.
Illinois Central Railroad
Co.
Illinois District Tele-
graph Co.
Inland Steel Co.
Kelso - Burnett Electric
Co.
Kennedy Valve Manu-
facturing Co.
Kenwood Engineering
Co.
McGarry Construction
Co.
Marshall Field & Co.
Masonite Corporation
Mehring & Hanson Co.
Mid-West Concrete Pipe
Co.
Mississippi Valley Struc-
tural Steel Co.
National Gypsum Co.
[189]
National Theatre Supply
Co.
Noelle Co., J. B.
O'Neil Construction Co.,
W. E.
Otis Elevator Co.
Peoples Gas Light &
Coke Co.
Richmond Fireproof
Door Co.
Roebling's Sons Co.,
John A.
Rosenthal, Cornell &
Dwyer Co.
St. Clair Rubber Co.
Sangamo Electric Co.
Sears, Roebuck & Co.
Shean Steel Window Co.
Sill Construction Co.
Snyder Co., J. W.
Soaman & Landis Co.
Sproul Construction Co.,
E. W.
Swain, Nelson & Sons
Co.
Troutman, F. B.
Truscon Steel Co.
Turner Resilient Floors,
Inc.
Walker- Jamar Co.
Westinghouse Electric &
Mfg. Co.
Westinghouse Lamp Co.
White City Electric Co.
Worthington Pump &
Machinery Corpora-
tion
Yeoman Brothers Co.
A LIST OF MURALS PAINTED FOR THE FAIR
Contributed through the courtesy of
Dudley Crafts Watson
Hall of Science.
"Mathematics — Physical Sciences" by
Pierre Bourdelle.
"Biology" by Richard Crisler.
"An Outlook of Biological Develop-
ment from Prehistoric Times to the
Present Day" by Catherine O'Brien.
"Urns" by Mary Bartlett.
"Marketing" by Laura Harvey.
"Columbian Exposition" by Frances
Badger.
"Fireworks" by Mrs. S. Szulkaska.
"Diagrammatics" by Maude Phelps
Hutchins.
"Moon, Stars, and Roses in Gray and
Yellow" by Eleanor Holden.
"The Tree of Science" by John Nor-
ton.
"The Dimensions of Natural Objects
in Miles" by John Norton.
"Wave Lengths" by John Norton.
"The History of Technical Science"
and
'The History of Applied Science" by
John Norton.
General Exhibits Group.
"Mining" by William Schwartz.
"Business, Machines, People" by A.
Raymond Katz-Sandor.
"Machine Movement" by Rudolph
Weisenborn.
"Paint, Powder, Jewels" by George
Melville Smith.
"The New Freedom" by Davenport
Griff en.
Travel and Transport Building.
"Stage Coach," "Pony Express" and
"Covered Wagon" by D. C. Miller.
Hall of Social Science.
"Social Science and Welfare" by David
McCosh.
"Man and the Social Sciences" by
Dorothy Loeb.
THREE PERMANENT SCIENTIFIC
PUBLIC INSTITUTIONS OF CHICAGO
psp
Museum of Science and Industry
^, The Museum of Science and Indus-
I try, in Jackson Park, is devoted to
exhibits of discoveries and inventions
and the application of science to in-
dustry. A number of the exhibits at
the World's Fair will be transferred to
be permanent exhibits in the museum.
The Field Museum of Natural His-
tory is specially prominent for its collections in North American ethnology,
world mineralogy and economic bot-
any. Its series of mounted mammals
is an example of advanced museum
methods. The Museum constantly
maintains from 12 to 16 scientific ex-
ploring expeditions in various parts
of the world.
The Shedd Aquarium, just outside
the North Entrance to the Exposition, Shedd Aquarium
is equipped with the most modern fa-
cilities for the exhibition of living
sea and fresh water creatures. In 132
exhibition tanks are between 6,000 and
7,000 live fish, both salt and fresh
water, representing nearly 700 different
species.
[190]
Field Mus
THAT UPSET MORNING
FEELING YOU HAVE
Nine Chances in Ten It's "Ac/c/ Stomach'
How You Can Easily Correct It
Almost Instant Relief This Way
TAKE — 2 teaspoonfuls of
Phillips' Milk of Magnesia
in a glass of water every
morning when you get up.
Take another teaspoonful
thirty minutes after eating.
And another before you go
to bed.
According to many authorities, a
great number of people today have
acid stomach. This because so
many foods, comprising the modern
diet, are acid forming foods.
It usually makes itself felt in
headaches, nausea, "gas," "bilious-
ness," and most frequently in
stomach pains that come about
thirty minutes after eating. So you
can easily tell if you have it.
Noiv Quickly and
Easily Corrected
If you do have acid stomach, dori t
worry about it. You can correct it
in a very simple manner. Just do
this; it will alkalize your acid
soaked stomach almost immediate-
ly and you will feel like another
person.
TAKE— 2 teaspoonfuls of Phil-
lips' Milk of Magnesia with a glass
of water every morning when you
get up. Take another teaspoonful
thirty minutes after eating. And
another before you go to bed.
What This Does
That's all you do. But you do it
PHILLIPS'
regularly, EVERY DAY, so long
as you have any symptoms of dis-
tress.
This acts to neutralize the stom-
ach acids that foster your "upset"
stomach, that invite headaches and
that feeling of lassitude and lost
energy.
Try it. Results will amaze you.
Your head will be clear. You'll for-
get you have a stomach.
BUT — be careful that you get
REAL milk of magnesia when you
buy: genuine PHILLIPS' Milk of
Magnesia. See that the name
"Phillips" is stamped clearly on the
label.
ALSO IN TABLET FORM:
Phillips' Milk of Mag-
nesia Tablets are now
on sale at drug stores
everywhere. Each tiny
tablet is the equivalent
of a teaspoonful of
Genuine Phillips' Milk
of Magnesia.
MILK OF MAGNESIA
L 191]
<mem
BIGGEST THRILLS
4tLc FAIR a.
• Come to the Travel and Transport Building and THROW BASEBALLS AT A TAR-
GET OF GLASS. Watch the ball shatter and scatter a piece of ordinary glass into
many flying fragments. Then watch it actually BOUNCE BACK from a piece of
Safety Glass. See with your own eyes tvhy Safety Glass is the greatest available pro-
tection against the hazard of broken, flying glass. Prove to your own satisfaction
that Safety Glass ALL-AROUND is a necessary protective measure in all automo-
biles. This is the most unusual spectacle in the Fair Grounds. And it's FREE.
>*^ Sponsored by —
MANUFACTURERS' ASSOCIATION
in the Great Hall of The Travel & Transport Building
[1921
in rile you to visit
c
iliis unusually entertaining and
ecliica tioual c.xli ibit
hjXTENDING 400 feet out into the cool waters of the lagoon
from the middle of the 16th Street bridge are the Hiram
Walker & Sons exhibit and the "Canadian Club" Cafe . . .
adjoins the exhibit offers a splendid
variety of food besides entertain-
ment, music and dancing. There is a
fine view from the restaurant, which
is swept by cool breezes from
Lake Michigan.
You are cordially invited to visit
this truly remarkable exhibit. It
will be something to tell the folks
about when you get back home.
HIRAM WALKER & SONS
Walkerville, Ontario Peoria, Illinois
Here you will see one of the most in-
teresting and educational displays
at the Fair. A series of beautiful
murals depicts practically every
stage in the distilling process from
the grain fields to the finished prod-
uct. There is a complete, modern
bottling line in operation, showing
the speed and the care with which
Hiram Walker & Sons products
are bottled.
The "Canadian Club" Cafe which
IMMIllllls OF I II I WOULD -FAMO IS
'CANADIAN 4 LIB'
AMI OTHER
FINE WHISKIES
W
»
Be Sure to Visit the
JUNKET EXHIBIT
Chocolate
or Vanilla
A/am /4i5/e — Foot/ an</ Agricultural Building
A Century of Progress Exposition
Creamier
ICE CREAM
in your Electric Refrigerator
or Hand Freezer
XJO more disappointments making
ice cream in your automatic re-
frigerator. No more ice crystals.
No warming — just mix with milk and
cream. No stirring while freezing.
Richer, smoother, ice cream at home.
Taste it! Junket Ice Cream Mix
makes better ice cream than the most
expensive ice cream you can buy. It's
wholesome and more easily digested.
You can make it in a minute.
By adding fresh fruits, nuts, peanut
brittle, flavors and sauces you can make
your favorite ice cream in a fewmoments.
Approved by Good Housekeeping.
Learn How Junket Milk Desserts
Speed Milk Digestion Twice as Fast
Junket Powder, already sweetened and
flavored:
Vanilla Chocolate Lemon
Orange Raspberry Coffee
Junket Tablets, not sweetened or fla-
vored. Add sugar and flavor to taste. The
Junket Folks, Dept. 44, Little Falls, N.Y.
JUNKET
Ice Cream Mix
Made by the Makers of Junket
THE CUNEO PRESS, INC.. CHICAGO
UNIVERSITY OF ILLINOIS-URBANA
606.1C43TAG1934 CD04
OFFICIAL GUIDE BOOK OF THE WORLDS FAIR
30
12 025312643
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